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Author: Stacey King Gordon Publisher: Rockport Publishers ISBN: 1610597060 Category : Design Languages : en Pages : 160
Book Description
New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns
Author: Stacey King Gordon Publisher: Rockport Publishers ISBN: 1610597060 Category : Design Languages : en Pages : 160
Book Description
New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns
Author: Grip Publisher: Adams Media ISBN: 1592538134 Category : Design Languages : en Pages : 194
Book Description
DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div
Author: Béatrice Collin Publisher: John Wiley & Sons ISBN: 1119706017 Category : Business & Economics Languages : en Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Author: Ian Buxton Publisher: Headline ISBN: 1472210689 Category : Cooking Languages : en Pages : 224
Book Description
Ian Buxton's latest book explores the finest and rarest whiskies in the world: wonderful whisky you're dying to try but probably never will. These drams may be extraordinarily hard to find, impossible to buy or literally the sole survivor of a long-lost distillery - some are even priceless - but, for the first time ever, they're assembled here for you to 'savour'. Some are the Ferraris of whisky: luxury thoroughbreds beyond the reach of all but the most fortunate, discerning and wealthy of enthusiasts and collectors. Some are whisky's equivalent to the Model T Ford - once ubiquitous, but now rendered exceptional by the passage of time. All are legendary. Whether the world's oldest, rarest or most expensive, leading whisky writer Ian Buxton unlocks these liquid treasures and meets the people who make, sell or simply preserve them. 101 Legendary Whiskies You're Dying to Try But (Probably) Never Will shares the secrets of whisky's elite - what makes these whiskies so special, so intriguing and so desirable.
Author: Mitchell P. Davis Publisher: Broadcast Interview Source ISBN: 9780934333597 Category : Biography & Autobiography Languages : en Pages : 484
Book Description
The Yearbook of Experts is a sourcebook of experts for news media interview. Published since 1984 is the America's Favorite Newsroom Reference.
Author: John Wall Publisher: JHU Press ISBN: 1421425742 Category : Biography & Autobiography Languages : en Pages : 343
Book Description
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Author: Stacey King Gordon
Author: Stacey King Gordon
Author: Grip
Author: Mitchell P. Davis
Author: Mark McWilliams
Author: Béatrice Collin
Author: Ian Buxton
Author: 
Author: Mitchell P. Davis
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Author: John Wall