Author: Gavin Ambrose Publisher: Bloomsbury Publishing ISBN: 1350034223 Category : Design Languages : en Pages : 212
Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author: Marianne R. Klimchuk Publisher: John Wiley & Sons ISBN: 111802706X Category : Design Languages : en Pages : 256
Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Mito Design (Firm) Publisher: Index Book ISBN: 9788492643288 Category : Design Languages : en Pages : 0
Book Description
This book is full of surprises: packaging to drink, to eat, to listen, to play, to relax and to see. Packaging Identity is, without doubt, an invaluable reference work for the world of packaging design. Don't miss out!
Author: Richard Watts Publisher: Lexington Books ISBN: 9780739108567 Category : History Languages : en Pages : 206
Book Description
In Packaging Post/Coloniality, Richard Watts breaks from convention and reads Francophone books by their covers, focusing on the package over the content. Watts looks at the ways that the 'paratext'--the covers, illustrations, promotional summaries, epigraphs, dedications, and prefaces or forewords that enclose the text--mediates creative works by writers from sub-Saharan Africa, the Maghreb, the Caribbean, and Southeast Asia whose place in the French literary institution was and remains a source of conflict. In order to be acceptable for French bookstore shelves, the novels, essays, and collections of poetry created in colonial territories were deemed to need explanation and sponsorship by an authority in the field. Watts finds the French mission civilisatrice, or 'civilizing mission, ' manifest in prefaces, introductions, and dedications inserted in the books that appeared in the metropole during the height of French imperialism. In the postcolonial era, book packaging reveals a struggle to reverse the power dynamic: Francophone writers introduced each others' texts, yet books still appeared with covers promoting stereotypical images of the Francophone world. This fascinating journey through a particular cultural history of the book is a unique take on the quest for a literary identity. Watts concludes his study by looking at English mediations of Francophone works, with a chapter on reading and teaching Francophone literature in translation.
Author: Susan Westcott Alessandri Publisher: Routledge ISBN: 1317452542 Category : Business & Economics Languages : en Pages : 177
Book Description
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Author: Bertrand Moingeon Publisher: Routledge ISBN: 1134460155 Category : Business & Economics Languages : en Pages : 222
Book Description
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
Author: Catharine Fishel Publisher: Rockport Publishers ISBN: 1616736453 Category : Design Languages : en Pages : 352
Book Description
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher: ISBN: Category : Consumer behavior Languages : en Pages : 1140
Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Author: Lászlo Roth Publisher: John Wiley & Sons ISBN: 1118420845 Category : Design Languages : en Pages : 850
Book Description
The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.
Author: Gavin Ambrose
Author: Marianne R. Klimchuk
Author: Mito Design (Firm)
Author: Richard Watts
Author: Susan Westcott Alessandri
Author: Bertrand Moingeon
Author: National Conference on Weights and Measures
Author: Catharine Fishel
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Author: Lászlo Roth