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Author: Marianne R. Klimchuk Publisher: John Wiley & Sons ISBN: 111802706X Category : Design Languages : en Pages : 256
Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Renée Phillips Publisher: Rockport Publishers ISBN: 9781564968173 Category : Design Languages : en Pages : 188
Book Description
Presents the boldest and most eye-catching packaging designs from around the world, using standard and non-standard materials, and covering food, consumer product, corporate promotions and retail. The volume includes brief captions about the design concept and execution.
Author: Paul Jackson Publisher: Laurence King Publishing ISBN: 1780673833 Category : Design Languages : en Pages : 128
Book Description
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book. Download the crease diagrams from the book for free at www.laurenceking.com
Author: Catharine Fishel Publisher: Rockport Publishers ISBN: 1616736453 Category : Design Languages : en Pages : 352
Book Description
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Author: Luke Herriott Publisher: Rotovision ISBN: Category : Art Languages : en Pages : 318
Book Description
This is a stunning showcase of innovative and classic packaging and paper engineering ideas, with detailed templates showing how to copy, fold, construct, and complete them. It features packaging ideas than can be created without recourse to complex manufacturing or engineering processes and materials. Examples include packaging for food and drink, products, promotional material, CDs and DVDs, books, retail, invitations, stationery, and many more.--Back cover.
Author: Chris van Uffelen Publisher: Braun Pub Ag ISBN: 9783037681398 Category : Design Languages : en Pages : 240
Book Description
Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary design solutions of product packaging.
Author: Marianne R. Klimchuk Publisher: John Wiley & Sons ISBN: 111802706X Category : Design Languages : en Pages : 256
Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Giles Calver Publisher: Rotovision ISBN: 9782940361885 Category : Design Languages : en Pages : 255
Book Description
Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.
Author: Leonard Publisher: CRC Press ISBN: 9780824797553 Category : Technology & Engineering Languages : en Pages : 312
Book Description
"Fourth Edition features four case histories of production and marketing problems caused by quality and communications gaps, a new perspective on the importance of bar coades, an updated and enlarged chapter on performance testing of unit loads and shipping regulations, new information on advanced flexible packaging, and more."
Author: Gavin Ambrose Publisher: Bloomsbury Publishing ISBN: 1350034223 Category : Design Languages : en Pages : 212
Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author: Dr. NGUYEN THI HOP Publisher: Nguyen Thi Hop ISBN: Category : Technology & Engineering Languages : en Pages : 188
Book Description
One of a few books about the art of packaging in Vietnam, its history, and transformations over time. What is its theoretical framework and implementation in practice? How are the design and the art of packaging in Vietnam impacted by Western thinking on industrial arts and what traditions it is still upholding? What are important developments of modern packaging art in Vietnam? How are the social and economical changes reflected in the packages of consumer goods in the country? And how the new look of these goods create a new consumerism culture in the ex-Stalinism nation? This book sums up what has happened with the aesthetic aspect of packaging in Vietnam, theoretically and practically, in the last half century and tries to answer parts of these questions.
Author: Marianne R. Klimchuk
Author: Renée Phillips
Author: Paul Jackson
Author: Catharine Fishel
Author: Luke Herriott
Author: Chris van Uffelen
Author: Marianne R. Klimchuk
Author: Giles Calver
Author: Leonard
Author: Gavin Ambrose
Author: Dr. NGUYEN THI HOP