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Author: Mathew J. Bartkowiak Publisher: McFarland ISBN: 0786492511 Category : Sports & Recreation Languages : en Pages : 217
Book Description
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
Author: Mathew J. Bartkowiak Publisher: McFarland ISBN: 0786492511 Category : Sports & Recreation Languages : en Pages : 217
Book Description
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
Author: Brad Balukjian Publisher: U of Nebraska Press ISBN: 1496229827 Category : Biography & Autobiography Languages : en Pages : 286
Book Description
""The Wax Pack," part baseball nostalgia and part road trip travelogue, follows Brad Balukjian as he tracks down players from a single pack of baseball cards from 1986"--
Author: Kevin Guilfoile Publisher: Field Notes Brand Books ISBN: 9780985831608 Category : Alzheimer's disease Languages : en Pages : 72
Book Description
"A story about baseball. About fathers and sons. It's about memory and identity, and an insidious illness that can rob a person of both."--T.p. 4
Author: Arthur A. Raney Publisher: Routledge ISBN: 1135257345 Category : History Languages : en Pages : 756
Book Description
This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
Author: Joe Orlando Publisher: Zyrus Press ISBN: 9781933990217 Category : Antiques & Collectibles Languages : en Pages : 388
Book Description
This comprehensive guide takes the reader on a historical journey, providing an in-depth look at the icons of sport, captured through their greatest collectibles. Composed by the leading experts in the field, never before has one book covered such a variety of hobby subjects. For those interested in building a fine collection of sports memorabilia, from baseball cards to autographs to game-used bats, each subject is covered in great detail. Within each chapter, the best of the best has been selected by the experts. Whether you are a hardcore collector or just an avid sports fan, this book not only helps bring the legends of sport to life but it provides crucial tips on how to assemble a world class collection. From Babe Ruth to Tiger Woods, from Wilt Chamberlain to Joe Namath, every major sport is covered. This book contains hundreds of sports memorabilia images, including many of the finest examples in the world.
Author: Benjamin G. Rader Publisher: University of Illinois Press ISBN: 0252050797 Category : Sports & Recreation Languages : en Pages : 470
Book Description
In this fourth edition, Benjamin G. Rader updates the text with a portrait of baseball's new order. He charts an on-the-field game transformed by analytics, an influx of Latino and Asian players, and a generation of players groomed for brute power both on the mound and at the plate. He also analyzes the behind-the-scenes revolution that brought in billions of dollars from a synergy of marketing and branding prowess, visionary media development, and fan-friendly ballparks abuzz with nonstop entertainment. The result is an entertaining and comprehensive tour of a game that, whatever its changes, always reflects American society and culture.
Author: Brad Balukjian Publisher: U of Nebraska Press ISBN: 1496221508 Category : Sports & Recreation Languages : en Pages : 317
Book Description
Is there life after baseball? Starting from this simple question, The Wax Pack ends up with something much bigger and unexpected--a meditation on the loss of innocence and the gift of impermanence, for both Brad Balukjian and the former ballplayers he tracked down. To get a truly random sample of players, Balukjian followed this wildly absurd but fun-as-hell premise: he took a single pack of baseball cards from 1986 (the first year he collected cards), opened it, chewed the nearly thirty-year-old gum inside, gagged, and then embarked on a quest to find all the players in the pack. Absurd, maybe, but true. He took this trip solo in the summer of 2015, spanning 11,341 miles through thirty states in forty-eight days. Balukjian actively engaged with his subjects--taking a hitting lesson from Rance Mulliniks, watching kung fu movies with Garry Templeton, and going to the zoo with Don Carman. In the process of finding all the players but one, he discovered an astonishing range of experiences and untold stories in their post-baseball lives, and he realized that we all have more in common with ballplayers than we think. While crisscrossing the country, Balukjian retraced his own past, reconnecting with lost loves and coming to terms with his lifelong battle with obsessive-compulsive disorder. Alternately elegiac and uplifting, The Wax Pack is part baseball nostalgia, part road trip travelogue, and all heart, a reminder that greatness is not found in the stats on the backs of baseball cards but in the personal stories of the men on the front of them.
Author: Paul Hensler Publisher: Rowman & Littlefield ISBN: 153813201X Category : Sports & Recreation Languages : en Pages : 359
Book Description
When baseball’s reserve clause was struck down in late 1975 and ushered in free agency, club owners feared it would ruin the game; instead, there seemed to be no end to the “baseball fever” that would grip America. In Gathering Crowds: Catching Baseball Fever in the New Era of Free Agency, Paul Hensler details how baseball grew and evolved from the late 1970s through the 1980s. Trepidation that without the reserve clause only wealthy teams would succeed diminished when small-market clubs in Minnesota, Kansas City, and Boston found their way to pennants and World Series titles. The proliferation of games broadcast on cable and satellite systems seemed to create a thirst for more baseball rather than discourage fans from going to the ballpark. And as fans clicked the turnstiles and purchased more and more team-licensed products, the national pastime proved it could survive and thrive even as other professional sports leagues vied for the public’s attention. By the end of the 1980s, baseball had positioned itself to progress into the future stronger and more popular than ever. Gathering Crowds reveals how the national pastime moved beyond the grasp of the reserve clause to endure a lengthy strike and drug scandals and then prosper as it never had before. The book also offers insight into how societal issues influenced baseball in this new era, from women in the clubhouses and minorities finally named as managers to a gay player’s debut at the big-league level. Gathering Crowds is a fascinating examination of baseball’s transformation during this unprecedented era.
Author: Bob Batchelor Publisher: Bloomsbury Publishing USA ISBN: Category : Sports & Recreation Languages : en Pages : 838
Book Description
Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is unique in that it focuses on how each sport has transformed and influenced society at large, demonstrating how sports and popular culture are intrinsically entwined and the ways they both reflect larger societal transformations. The essays in the book are wide-ranging, covering topics of interest for sports fans who enjoy the NFL and NASCAR as well as those who like tennis and watching the Olympics. Many topics feature information about specific sports icons and favorite heroes. Additionally, many of the topics' treatments prompt engagement by purposely challenging the reader to either agree or disagree with the author's analysis.
Author: Mathew J. Bartkowiak
Author: Mathew J. Bartkowiak
Author: Brad Balukjian
Author: Kevin Guilfoile
Author: Arthur A. Raney
Author: Joe Orlando
Author: Benjamin G. Rader
Author: Brad Balukjian
Author: Paul Hensler
Author: Chris Ivy
Author: Bob Batchelor