Package & Label Design PDF Download

Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 170

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Book Description

Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 111802706X
Category : Design
Languages : en
Pages : 256

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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 212

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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Author: Hengyun Zhang
Publisher: Woodhead Publishing
ISBN: 0081025335
Category : Technology & Engineering
Languages : en
Pages : 436

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Book Description
Modeling, Analysis, Design and Testing for Electronics Packaging Beyond Moore provides an overview of electrical, thermal and thermomechanical modeling, analysis, design and testing for 2.5D/3D. The book addresses important topics, including electrically and thermally induced issues, such as EMI and thermal issues, which are crucial to package signal and thermal integrity. It also covers modeling methods to address thermomechanical stress related to the package structural integrity. In addition, practical design and test techniques for packages and systems are included. - Includes advanced modeling and analysis methods and techniques for state-of-the art electronics packaging - Features experimental characterization and qualifications for the analysis and verification of electronic packaging design - Provides multiphysics modeling and analysis techniques of electronic packaging

Author: Andrew Gibbs
Publisher: HOW Books
ISBN: 9781600614194
Category : Design
Languages : en
Pages : 224

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Book Description
Take a look at the very best in packaging design Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop—plus some additional brand-new projects—in all their full-color glory. The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design—Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks. The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.

Author: Grip
Publisher: Adams Media
ISBN: 1592538134
Category : Design
Languages : en
Pages : 194

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Book Description
DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div

Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
ISBN: 1891267302
Category : Design
Languages : en
Pages : 284

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Book Description
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

Author: Michael Pecht
Publisher: CRC Press
ISBN: 1351838415
Category : Technology & Engineering
Languages : en
Pages : 904

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Book Description
Both a handbook for practitioners and a text for use in teaching electronic packaging concepts, guidelines, and techniques. The treatment begins with an overview of the electronics design process and proceeds to examine the levels of electronic packaging and the fundamental issues in the development

Author: Trish Witkowski
Publisher: HOW Books
ISBN: 9781440314124
Category : Design
Languages : en
Pages : 192

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Book Description
Paper Folding Templates for Print Design is a comprehensive visual resource for anyone who designs or produces folded materials for print and direct mail. Brought to you by the industry's authority on folding, Trish Witkowski of foldfactory.com, Trish provides content that is both enlightening and interesting to read. Based upon 15 years of studying and collecting folded materials from around the globe, she starts with folding basics and quickly moves on to trends, techniques and low budget tricks that will help you break out of your folding rut. On a budget? Paper Folding Templates will take you way beyond the tri-fold without breaking the bank. Got a special project? The high budget splurges chapter does not disappoint. Paper Folding Templates will surprise you with folded formats and techniques you've never thought of, and will introduce you to additional categories such as dimensional, proprietary and branded solutions. Trish also shares gorgeous full-color photos of selected pieces from her world-famous folding sample library in special gallery sections placed throughout the book.

Author: Jonny Trunk
Publisher:
ISBN: 9780956356284
Category : Food
Languages : en
Pages : 0

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Book Description
In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.