Author: Publisher:
ISBN:
Category : Packaging
Languages : en
Pages : 936
Book Description
Package Advertiser
Author: Packages
Author: The Packages
Author: Advertising, Packaging, & Labeling
Author: ... Shipment of Samples and Advertising Matter Abroad Including Use of the Mails in Foreign Trade
Author: Roberta Pearl WakefieldPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 386
Book Description
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Author: Ashok CharanPublisher: World Scientific
ISBN: 9811275092
Category : Business & Economics
Languages : en
Pages : 354
Book Description
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
The Advertiser's Pocketbook
Author: International Correspondence SchoolsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464
Book Description
Boxmakers' Journal and Packaging Review
Author: Product Differentiation in Terms of Packaging Presentation, Advertising, Trade Marks, ETC.
Author: Jules StuyckPublisher: Springer
ISBN: 9401744564
Category : Law
Languages : en
Pages : 129
Book Description
With consumer goods, as weil as consumer durables, the market is obscured because of product differentiation, in for example, the use, of trade marks, and the advertising and get-up of products, and this presents arealproblern in the protection of consumers. After a general demarcation of the forms, techniques and functions of product differentiation, an investigation is made into the correlation between the law and product differentiation; first, regarding pharmaceutical products and, then, though only by way of reconnaissance, for foodstuffs and cosmetics. Both in the general descriptive part and in the parts dealing with various sectors, attention is also paid to product differentiation as a source of the geographical division of markets. In a later chapter, certain general Observations on the law and socially undesirable product differentiation are developed. Here special attention is paid to trade mark law and regulations relating to misleading and dishonest advertising. The survey shows that, in the light of the existing economic model, improved consumer protection against the representation of product differ ences which hardly exist, can best be effected by means of regulations and other initiatives concerned with the supply of information, such as labelling requirements. September 1981 Dr. Jules Stuyck IX Table of Contents The first figure indicates the subsection number and the second figure the page number.
2100 Business Books, and Guide to Business Literature
Author: Newark Public Library. Business BranchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 474
Book Description