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Author: Bottletree Books Publisher: Bottletree Books LLC ISBN: 097625414X Category : Business & Economics Languages : en Pages : 105
Book Description
Do you want to learn the ins and outs of Overture and Yahoo advertising to make your products and services available for up to 275 million searches per day? Do you want to take advantage of 110 tips and tricks to dominate selling on Overture and Yahoo? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Overture and Yahoo Advertising will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and 110 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool. Here is but a sampling of the topics covered: Bid traps V How to exploit and avoid them How to get a Premium Listing without bidding in the top 3 spots The Yahoo Premium Listing exception Secrets of Content Match The CNN Premium Listing exception How to list your business for free on Yahoo]s Local Match Examples of great ad titles The best keyword placement within the Bodylines Definitive ad stylization Tricks to keyword plurals and misspellings Guide to Overture foreign countries and languages 25 examples of ads that work on Yahoo and those that don]t Commonly overlooked Yahoo advertising programs How to budget and control your monthly spending And a whole lot more. . .
Author: Bottletree Books Publisher: Bottletree Books LLC ISBN: 097625414X Category : Business & Economics Languages : en Pages : 105
Book Description
Do you want to learn the ins and outs of Overture and Yahoo advertising to make your products and services available for up to 275 million searches per day? Do you want to take advantage of 110 tips and tricks to dominate selling on Overture and Yahoo? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Overture and Yahoo Advertising will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and 110 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool. Here is but a sampling of the topics covered: Bid traps V How to exploit and avoid them How to get a Premium Listing without bidding in the top 3 spots The Yahoo Premium Listing exception Secrets of Content Match The CNN Premium Listing exception How to list your business for free on Yahoo]s Local Match Examples of great ad titles The best keyword placement within the Bodylines Definitive ad stylization Tricks to keyword plurals and misspellings Guide to Overture foreign countries and languages 25 examples of ads that work on Yahoo and those that don]t Commonly overlooked Yahoo advertising programs How to budget and control your monthly spending And a whole lot more. . .
Author: Cushla Kapitzke Publisher: Routledge ISBN: 1135602360 Category : Education Languages : en Pages : 358
Book Description
This volume is the first to examine the social, cultural, and political implications of the shift from the traditional forms and functions of print-based libraries to the delivery of online information in educational contexts. Libr@ries are conceptualized as physical places, virtual spaces, communities of literate practice, and discourses of information work. Despite the centrality of libraries in literacy and learning, the study of libraries has remained isolated within the disciplinary boundaries of information and library science since its inception in the early twentieth century. The aim of this book is to problematize and thereby mainstream this field of intellectual endeavor and inquiry. Collectively the contributors interrogate the presuppositions of current library practice, seek to understand how library as place and library as space blend together in ways that may be both contradictory and complementary, and envision new modes of information access and new multimodal literacies enabled by online environments. Libr@ries: Changing Information Space and Practice is intended for advanced undergraduate and graduate students, researchers, and educators in the fields of literacy and multiliteracies education, communication technologies in education, library sciences, information and communication studies, media and cultural studies, and the sociology of computer-mediated space.
Author: Lisa Harris Publisher: Psychology Press ISBN: 9780415256001 Category : Business & Economics Languages : en Pages : 372
Book Description
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Author: Chris Treadaway Publisher: John Wiley and Sons ISBN: 0470872292 Category : Business & Economics Languages : en Pages : 629
Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: Steven Levy Publisher: Simon & Schuster ISBN: 1416596593 Category : Business & Economics Languages : en Pages : 464
Book Description
“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
Author: Barbara Van Schewick Publisher: MIT Press ISBN: 026251804X Category : Computers Languages : en Pages : 587
Book Description
A detailed examination of how the underlying technical structure of the Internet affects the economic environment for innovation and the implications for public policy. Today—following housing bubbles, bank collapses, and high unemployment—the Internet remains the most reliable mechanism for fostering innovation and creating new wealth. The Internet's remarkable growth has been fueled by innovation. In this pathbreaking book, Barbara van Schewick argues that this explosion of innovation is not an accident, but a consequence of the Internet's architecture—a consequence of technical choices regarding the Internet's inner structure that were made early in its history. The Internet's original architecture was based on four design principles: modularity, layering, and two versions of the celebrated but often misunderstood end-to-end arguments. But today, the Internet's architecture is changing in ways that deviate from the Internet's original design principles, removing the features that have fostered innovation and threatening the Internet's ability to spur economic growth, to improve democratic discourse, and to provide a decentralized environment for social and cultural interaction in which anyone can participate. If no one intervenes, network providers' interests will drive networks further away from the original design principles. If the Internet's value for society is to be preserved, van Schewick argues, policymakers will have to intervene and protect the features that were at the core of the Internet's success.
Author: Joel Elad Publisher: John Wiley & Sons ISBN: 111805184X Category : Computers Languages : en Pages : 388
Book Description
Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time. This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist, processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to: Pick products that will really sell Find and evaluate storefront providers Establish payment options Accept credit card payments safely Lay out your design from the ground up Set up a catalog of goods Arrange for shipping Incorporate the best practices of super-selling sites Keep your store up to date Put your Web store at the hub of your sales Fine-tune before you open Take advantage of search engines and pay-per-click campaigns Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple!
Author: Laurie Pasiuk Publisher: Vault Inc. ISBN: 1581313845 Category : Career education Languages : en Pages : 263
Book Description
Vault brings its famed journalistic, insider approach to internet industry employers. The Guide provides business profiles, hiring and workplace culture information on top employers, including About, Agency, Amazon.com, America Online, Ask Jeeves, Google, EarthLink, eBay, HotJobs, Level 3 Communications, Priceline, Terra Lycos, Yahoo!, and more.
Author: Bottletree Books
Author: Bottletree Books
Author: Cushla Kapitzke
Author: Lisa Harris
Author: Justin Michie
Author: Chris Treadaway
Author: Steven Levy
Author: Barbara Van Schewick
Author: Joel Elad
Author: Laurie Pasiuk
Author: