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Author: Bill Glazer Publisher: Morgan James Publishing ISBN: 0982379390 Category : Business & Economics Languages : en Pages : 269
Book Description
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Author: Bill Glazer Publisher: Morgan James Publishing ISBN: 0982379390 Category : Business & Economics Languages : en Pages : 269
Book Description
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Author: Scott Dikkers Publisher: Createspace Independent Publishing Platform ISBN: 9781729585078 Category : Languages : en Pages : 202
Book Description
A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What
Author: Jon Spoelstra Publisher: Bard Press ISBN: 188516775X Category : Business & Economics Languages : en Pages : 364
Book Description
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511017997 Category : Business & Economics Languages : en Pages : 50
Book Description
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Author: Jon Spoelstra Publisher: Wildcat Publishing Company ISBN: 9781885167507 Category : Marketing Languages : en Pages : 0
Book Description
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
Author: Andrew Baxter Publisher: Australian Investment Education Pty Ltd ISBN: 0992302226 Category : Business & Economics Languages : en Pages : 37
Book Description
Australian Investment Education Outrageous Market Predictions for 2014. Over the course of the year, we add a variety of topics to our article banks. Typically this provides us 20 plus areas to consider and then we drop this list down into the dirty dozen. These are the key markets or instruments we trade, plus a couple of additional mainstream interest pieces like Bitcoin, Facebook and so on. One of the big competitive advantages we have over most traders, is our own in house team of analysts and sales traders so a couple of chats and lunches with the guys, often reveals some absolute gems, in terms of core trading points and views. This year, the 12 areas we are looking at in Outrageous Predictions 2014 are as follows: Facebook The World’s leading social media company has flexed its muscles this year. Breaking the stigma of its listing and languishing share price. China The outlook for China and its rampant economic growth has been the source of much controversy amongst market participants, traders, research analysts and just about anyone else out there. Exchange Traded Funds ETFs have been a massive growth area for traders and investors who are looking to isolate or invest in particular scenarios and opportunities. The Australian Banking Sector 2013 has been all about finding yield and as a result, the Aussie Big Four banking stocks have been major beneficiaries of their dividend policy. US Economy The world’s largest economy forms the mainstay of any economic forecast and outlook for markets. QE is its $85bn a month habit – how is this working for the US, what is in store for the new year and where will we be looking to bank profits? Australian Economy Our domestic economy has shown several colours in 2013 – from doom and despair to opportunity and profit. There have been a variety of factors behind this and several which will carry into 2014. Australian and US dollars The relationship between this pair is critical from a trade and traders’ perspective. With the big variation to date in economic activity and interest rate cycles setting the current framework, it looks increasingly likely that the tide is about to turn. Apple There is no question that Apple’s business is changing – it had to. With change always comes risk, and always comes opportunity. Crude Oil We try our best to find alternatives but it is almost impossible to live without it! Oil has been one of the most interesting markets this year. BHP Billiton Iron ore isn’t exciting, its not pretty, its not cutting edge but it is the backbone of what has been propping up the Aussie economy. Gold In terms of price, gold really has had a year to forget. As the saying goes, the past is history, the future a mystery and the present is a gift. Bitcoin No 2014 outlook would be complete without a look at Bitcoin – doubter or believer, what is the story with this overnight phenomena – marketing hype or commercial success?
Author: Bob Oros Publisher: Lulu.com ISBN: 131283384X Category : Business & Economics Languages : en Pages : 138
Book Description
Are you a web designer, online marketer, small business owner, or entrepreneur having a hard time selling your products and services? Have you ever sent an email thinking you had a great pitch only to have it fall flat with zero response? Have you created a sales letter, postcard, flyer or brochure only to have it end up in the trash? The design and graphics are important to create a successful campaign, however, it's the COPY that makes the sale. If you design a great looking website the compelling copy will get visitors to click the buy button. If you are sending an email, it's the persuasive copy that gets the response. If you are writing a flyer or brochure it's the words you use that will get them to pick it up. If you are sending a postcard, the powerful words you use will get them to act. Once you see how easy it is to write compelling sales copy you will not only increase your own sales, you will be able to really help your customers with more sales and more commissions for you.
Author: Aaron Tredway Publisher: Baker Books ISBN: 1493405519 Category : Religion Languages : en Pages : 208
Book Description
Awaken to a Faith That Has No Bounds All over the country, people are waking up from the American Dream. More than a house, a car, and 2.5 kids, what people truly yearn for is a life of possibility, potential, and adventure. We believe God is able to do more than we hope or imagine, but we're stuck living in the tension between our ordinary life and the extraordinary adventures that might be just around the corner. In this energizing book, globe-trotting former athlete Aaron Tredway offers liberation from a life without purpose, calling readers to pursue lives of unexpected opportunity amid their everyday circumstances. Entertaining, engaging, and often unconventional, Outrageous challenges us to wake up and embrace a faith that can move us, shape us, and propel us to love God and others with greater significance. Each chapter unfolds a new true-life adventure fueled by faith and the extraordinary life Jesus promised to those who believe.
Author: Bill Glazer
Author: Bill Glazer
Author: Scott Dikkers
Author: Jon Spoelstra
Author: BusinessNews Publishing,
Author: Jon Spoelstra
Author: Bill Glazer
Author: Bill Glazer
Author: Andrew Baxter
Author: Bob Oros
Author: Aaron Tredway