E-BOOK: BUSINESS 2CE PDF Download

Author: William M. Pride
Publisher: Cengage Canada
ISBN: 0176935630
Category : Business & Economics
Languages : en
Pages : 41

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Book Description
Business, Second Canadian Edition, presents and discusses the concepts found in an Introduction to Business course in an innovative way through our digital platform, MindTap. This resource introduces you to essential concepts through interactive, media-rich activities, along with providing opportunities to practice what you have learned with hands-on decision-making activities. Business, Second Canadian Edition, will provide you with the information you need to be successful in your academic career and build a foundation for success when you enter the workforce. This edition has been extensively updated and includes an increased amount of Indigenous content and examples from a variety of Canadian businesses. Business, Second Canadian Edition, engages students to learn, provides the opportunity to apply their knowledge, and ultimately builds confidence leading to student success

Author: Joe Tidd
Publisher: Wiley
ISBN: 9781118360637
Category : Business & Economics
Languages : en
Pages : 680

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Book Description
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Author: Thomas N. Ingram
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 280

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Book Description
"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--

Author: William Rick Crandall
Publisher: SAGE Publications
ISBN: 1452256241
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
Offering a strategic orientation to crisis management, this fully updated edition of Crisis Management: Leading in the New Strategy Landscape, Second Edition by William "Rick" Crandall, John A. Parnell, and John E. Spillan helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. This strikingly engaging and easy-to-follow text focuses on a four-stage crisis management framework: 1) Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis when it occurs, and 4) Organizational Learning: applying lessons from crises so they will be prevented or mitigated in the future.

Author: Dennis Tourish
Publisher: Psychology Press
ISBN: 0415260949
Category : Business & Economics
Languages : en
Pages : 319

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Book Description
Exploring key issues in communication and their impacts on organizational outcomes and management theory, this book considers the important changes in technology and globalization in the context of communications.

Author: William M. Pride
Publisher: Cengage Learning
ISBN: 9781133595854
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author: Vincent F. Filak
Publisher: SAGE Publications
ISBN: 1544385668
Category : Language Arts & Disciplines
Languages : en
Pages : 517

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Book Description
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Author: William M. Pride
Publisher: Thomson South-Western
ISBN: 9780538480598
Category : Business
Languages : en
Pages : 678

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Book Description
INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This edition closely examines cutting-edge topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability. INTRODUCTION TO BUSINESS, 11E, International Edition delivers on expanded choice, increased engagement and improved outcomes by offering innovative custom and technology options that meet the needs of your course. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.

Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0

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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Author: Craig E. Johnson
Publisher: SAGE Publications
ISBN: 150632164X
Category : Business & Economics
Languages : en
Pages : 837

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Book Description
Ethics is at the heart of leadership. All leaders assume ethical burdens and must make every effort to make informed ethical decisions and foster ethical behavior among followers. The Sixth Edition of Meeting the Ethical Challenges of Leadership: Casting Light or Shadow explores the ethical demands of leadership and the dark side of leadership. Author Craig E. Johnson takes a multidisciplinary approach to leadership ethics, drawing from many fields of research to help readers make moral decisions, lead in a moral manner, and create an ethical culture. Packed with real-world case studies, examples, self-assessments, and applications, this fully-updated new edition is designed to increase students’ ethical competence and leadership abilities.