Author: Instituto Tecnológico de GaliciaPublisher:
ISBN:
Category :
Languages : es
Pages : 64
Book Description
Orientación al cliente de la pyme
Author: Instituto Tecnológico de GaliciaPublisher:
ISBN:
Category :
Languages : es
Pages : 64
Book Description
La fórmula del servicio excelente
Author: Marketing PublishingPublisher: Ediciones Díaz de Santos
ISBN: 9788479781866
Category : Business & Economics
Languages : es
Pages : 272
Book Description
Una guía clara, precisa y fácilmente aplicable en una pequeña empresa, quepuede dar a su organización la ventaja competitiva que necesita para superar asus competidores y a la gran empresa.INDICE: Indice de figuras. Indice de guías de trabajo. Al lector. Introducción.. Diez conceptos fundamentales, veintiuna falacia y las fórmulas. Expectativas, percepciones y calidad. La cultura de servicio. Los momentos de la verdad. Personal. Procesos. Conclusión.
La Lealtad de Sus Clientes
Author: Claudio L. SorianoPublisher: Ediciones Díaz de Santos
ISBN: 9788479781859
Category : Business & Economics
Languages : es
Pages : 224
Book Description
El futuro de su empresa depende de las habilidades que desarrolle para mantener una base estable de clientes que vuelvan a comprar una y otra vez sus productos o servicios: esta guía le indica cómo lograrlo.INDICE: Indice de figuras. Índice de guías de trabajo. Al lector. Introducción. Retención de los clientes: razones y beneficios. ¿Qué debe hacerse?: enfoqueglobal. Plan de acción para elevar la calidad de los servicios de apoyo. Orientación de las estrategias de marketing y ventas. Seguimiento y controles de productividad.
Guía práctica de atención al cliente
Author: CARRASCO FERNÁNDEZ, SOLEDADPublisher: Ediciones Paraninfo, S.A.
ISBN: 842834132X
Category : Business & Economics
Languages : es
Pages : 138
Book Description
Ahora es el momento de dar el paso definitivo hacia la excelencia en la atención al cliente. En la situación económica actual, fenómenos como la globalización o la multiplicación de la competencia por las ventas en Internet hacen que los compradores cada vez tengan más poder de decisión. Esta guía práctica pone a disposición de cualquier tipo de empresario todas las claves para convertir la atención al cliente en el instrumento esencial de mejora de la empresa. Una estructura en la que están desarrollados todos los aspectos en la relación con los clientes, un amplio repaso a la normativa actualizada y, por supuesto, un planteamiento práctico con ejemplos en cada capítulo y una propuesta de ejercicios sencillos y adaptados a la realidad comercial y de servicio son los elementos distintivos de este manual.
Trade Credit and Bank Credit
Author: Inessa LovePublisher: World Bank Publications
ISBN:
Category : Bank loans
Languages : en
Pages : 34
Book Description
"The authors study the effect of financial crises on trade credit in a sample of 890 firms in six emerging economies. They find that although provision of trade credit increases right after the crisis, it consequently collapses in the following months and years. The authors observe that firms with weaker financial position (for example, high pre-crisis level of short-term debt and low cash stocks and cash flows) are more likely to reduce trade credit provided to their customers. This suggests that the decline in aggregate credit provision is driven by the reduction in the supply of trade credit, which follows the bank credit crunch. The results are consistent with the "redistribution view" of trade credit provision, in which bank credit is redistributed by way of trade credit by the firms with stronger financial position to the firms with weaker financial stand "--World Bank web site.
Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable
Author: Artificial Intelligence, Computer and Software Engineering Advances
Author: Miguel Botto-TobarPublisher: Springer Nature
ISBN: 3030680835
Category : Technology & Engineering
Languages : en
Pages : 488
Book Description
This book constitutes the proceedings of the XV Multidisciplinary International Congress on Science and Technology (CIT 2020), held in Quito, Ecuador, on 26–30 October 2020, proudly organized by Universidad de las Fuerzas Armadas ESPE in collaboration with GDEON. CIT is an international event with a multidisciplinary approach that promotes the dissemination of advances in Science and Technology research through the presentation of keynote conferences. In CIT, theoretical, technical, or application works that are research products are presented to discuss and debate ideas, experiences, and challenges. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Artificial Intelligence Computational Modeling Data Communications Defense Engineering Innovation, Technology, and Society Managing Technology & Sustained Innovation, and Business Development Modern Vehicle Technology Security and Cryptography Software Engineering
The Silicon Valley Edge
Author: Chong-Moon LeePublisher: Stanford University Press
ISBN: 9780804740630
Category : Business & Economics
Languages : en
Pages : 462
Book Description
Looks at Silicon Valley's business environment, and what features have made it a fertile ground for start-up companies who develop radical and disruptive technologies.
SAGE Brief Guide to Corporate Social Responsibility
Author: Sage PublicationsPublisher: SAGE
ISBN: 1412997224
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Sex Differences in Social Behavior
Author: Alice H. EaglyPublisher: Psychology Press
ISBN: 1134931212
Category : Psychology
Languages : en
Pages : 177
Book Description
In presenting an innovative theory of sex differences in the social context, this volume applies social-role theory and meta-analytic techniques to research in aggression, social influence, helping, nonverbal, and group behavior. Eagly's findings show that gender stereotypic behavior results from different male and female role expectations, and that the disparity between these gender stereotypes and actual sex differences is not as great as is often believed.