Author: Utah Visitors Bureau CommitteePublisher:
ISBN:
Category : Tourism
Languages : en
Pages : 92
Book Description
Opportunity for Utah in Tourism and Tourist Promotion
Author: Utah Visitors Bureau CommitteePublisher:
ISBN:
Category : Tourism
Languages : en
Pages : 92
Book Description
Travel Promotion Vital to Utah's Future
Author: Utah Travel CouncilUtah's Tourism
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46
Book Description
This 2001 presentation makes the case for $20 million in funding to promote statewide Utah tourism during the 2002 Utah Winter Olympic Games.
A Performance Audit of Tourism Promotion Funding in Utah
Author: Utah. Legislature. Office of the Legislative Auditor GeneralPublisher:
ISBN:
Category : Legislative auditing
Languages : en
Pages : 64
Book Description
Utah, Life Elevated
Author: Publisher:
ISBN:
Category : Place marketing literature
Languages : en
Pages : 63
Book Description
Promotional tourist guide to Utah.
Utah Travel Guide
Author: Utah. Office of TourismPublisher:
ISBN:
Category : Camp sites, facilities, etc
Languages : en
Pages : 0
Book Description
Promotional tourist guide and directory for the state of Utah.
Tourists Say the "darndest" Things about Utah
Author: Utah State University. Institute for the Study of Outdoor Recreation and TourismPublisher:
ISBN:
Category : Tourism
Languages : en
Pages : 38
Book Description
Characteristics of Utah's Tourists
Author: University of Utah. Bureau of Economic and Business ResearchPublisher:
ISBN:
Category :
Languages : en
Pages : 38
Book Description
Utah Comprehensive Action Program
Author: Target Markets for Directing Utah Summer Tourism Promotion and Information
Author: Perry J. BrownPublisher:
ISBN:
Category :
Languages : en
Pages : 188
Book Description
The characteristics of tourists visiting Utah that are pertinent to defining target markets for the direction of state promotion programs were studied and analyzed during the summer of 1966. Five significant geographical-party composition target markets were identified as prospective tourist markets. These were California families, East-Wes t North Central families, Western families, East- West North Central couples, and California couples. Target markets of en route tourist parties were also identified for instate promotional efforts. The markets identified were divided on their relative degree of vacation planning and willingness to deviate from a planned route to visit additional attractions. Significant differences among parties found in different regions of the State were identified. Some of the differential variables studied were education, income, occupation, and tourist party vacation area suggesters and decision makers.