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Author: CUNEYT MENGU, Ph.D. Publisher: YALIN YAYINCILIK ISBN: 6059579787 Category : Business & Economics Languages : en Pages : 384
Book Description
When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neoclassical systemandmodern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased. Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures. This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.
Author: CUNEYT MENGU, Ph.D. Publisher: YALIN YAYINCILIK ISBN: 6059579787 Category : Business & Economics Languages : en Pages : 384
Book Description
When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neoclassical systemandmodern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased. Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures. This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.
Author: Peter Robinson Publisher: CABI ISBN: 1780646100 Category : Business & Economics Languages : en Pages : 378
Book Description
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Author: Peter Szende Publisher: Emerald Group Publishing ISBN: 1838675434 Category : Business & Economics Languages : en Pages : 220
Book Description
From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory textbook provides students with fundamental techniques and tools to analyse and improve operational capabilities of any hospitality organization.
Author: Chand Dhiman, Mohinder Publisher: IGI Global ISBN: 1522584358 Category : Business & Economics Languages : en Pages : 393
Book Description
Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.
Author: Lesley Pender Publisher: SAGE ISBN: 9780761940227 Category : Business & Economics Languages : en Pages : 380
Book Description
This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.
Author: Lynn Van der Wagen Publisher: Pearson Higher Education AU ISBN: 1442543566 Category : Business & Economics Languages : en Pages : 597
Book Description
Hospitality Management, 3e covers the core competency units in SIT07 Tourism, Hospitality and Events Training Package for the Diploma and Advanced Diploma in Hospitality Management. It provides the foundation knowledge needed for the role of a hospitality manager. The 3rd edition continues to combine theory with a skills building approach to explain the key principles of hospitality management at a supervisory, line management and senior management level. The text helps students develop the professional skills necessary to ensure quality products and services in all hospitality operations.
Author: Fevzi Okumus Publisher: Routledge ISBN: 1351188496 Category : Business & Economics Languages : en Pages : 375
Book Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Author: Fevzi Okumus Publisher: Routledge ISBN: 113644484X Category : Business & Economics Languages : en Pages : 349
Book Description
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
Author: A.K Bhatia Publisher: Sterling Publishers Pvt. Ltd ISBN: 8120790812 Category : Business & Economics Languages : en Pages : 396
Book Description
"Travel agent has become an integral part of the world’s fastest growing travel and tourism industry. A large percentage of all international and domestic travel is arranged by travel agents. The scope and functions of a modern travel agency have increased manifold over the years. The present book The Business of Travel Agency and Tour Operations Management explains the various concepts of travel agency operations in a systematic manner and makes it easier for not only students of tourism management but also working professionals to comphend the subject. Since customer relation is key to the success of travel agency business, the book explains the need for understanding and retaining the customers as it is easier to retain loyal customers than to make new ones. This book contains some additional features including key terms, comprehensive outline of as many concepts as possible, references and bibliography. Throughout, the approach has been to explain the concepts in a simple and comprehensive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of tourism.
Author: CUNEYT MENGU, Ph.D.
Author: CUNEYT MENGU, Ph.D.
Author: Peter Robinson
Author: Cüneyt Mengu
Author: Peter Szende
Author: Chand Dhiman, Mohinder
Author: Lesley Pender
Author: Lynn Van der Wagen
Author: Fevzi Okumus
Author: Fevzi Okumus
Author: A.K Bhatia