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Author: Herschell Gordon Lewis Publisher: Racom Communication ISBN: 9781933199030 Category : Business & Economics Languages : en Pages : 0
Book Description
If you are a student of selling by mail, you may have wondered why "experts" write book after book and magazine article after magazine article about letters ... and almost nothing about the envelopes housing those letters. The reason I do is one that becomes obvious the first time you create a brilliant, award-winning, irresistible direct mail campaign ... and it bombs. "What's wrong with these people?" we cry. "This was aimed right at them. They need it. The price is right. The letter is loaded with dynamite, and we spent a ton of money taking pictures for the brochure. What happened?" The question should be: "What didn't happen?" If the message is aimed right at them and they need it and the price is right and the letter is loaded with dynamite and the pictures in the brochure are worthy of hanging in The Louvre, what's missing? Where did we goof? The envelope. If they didn't open the envelope, all that brilliance was reduced to a zero-watt intensity. The envelope is the greeter, separating us from everyone else...from all the other business mail driven by self-intensifying databases (the best prospect are the best targets and thus get the most mail and thus are harder to reach and even harder to convince). The envelope is the bellwether, moulding the recipient's attitude. It whispers, says, commands, or shouts to the person holding it, "Open me now!" What happens next can determine the fate not just of a mailing but of the organisation behind it. And that's why this book exists. Thanks for agreeing with my premise: If they don't open the envelope, all the brilliance in every other component is reduced to a zero-watt intensity. Now, let's get some megawatt envelopes into the mail!
Author: Herschell Gordon Lewis Publisher: Racom Communication ISBN: 9781933199030 Category : Business & Economics Languages : en Pages : 0
Book Description
If you are a student of selling by mail, you may have wondered why "experts" write book after book and magazine article after magazine article about letters ... and almost nothing about the envelopes housing those letters. The reason I do is one that becomes obvious the first time you create a brilliant, award-winning, irresistible direct mail campaign ... and it bombs. "What's wrong with these people?" we cry. "This was aimed right at them. They need it. The price is right. The letter is loaded with dynamite, and we spent a ton of money taking pictures for the brochure. What happened?" The question should be: "What didn't happen?" If the message is aimed right at them and they need it and the price is right and the letter is loaded with dynamite and the pictures in the brochure are worthy of hanging in The Louvre, what's missing? Where did we goof? The envelope. If they didn't open the envelope, all that brilliance was reduced to a zero-watt intensity. The envelope is the greeter, separating us from everyone else...from all the other business mail driven by self-intensifying databases (the best prospect are the best targets and thus get the most mail and thus are harder to reach and even harder to convince). The envelope is the bellwether, moulding the recipient's attitude. It whispers, says, commands, or shouts to the person holding it, "Open me now!" What happens next can determine the fate not just of a mailing but of the organisation behind it. And that's why this book exists. Thanks for agreeing with my premise: If they don't open the envelope, all the brilliance in every other component is reduced to a zero-watt intensity. Now, let's get some megawatt envelopes into the mail!
Author: Lisa Locascio Publisher: Grove Press ISBN: 0802165702 Category : Fiction Languages : en Pages : 366
Book Description
“This steamy and intellectual debut novel is an ode to the female body, and to a young woman discovering the potential boundlessness of her pleasure.”—Refinery 29, “The Sexiest Books You’ll Ever Have the Pleasure of Reading” Roxana Olsen has always dreamed of going to Paris, and after high school graduation finally plans to travel there on a study abroad program—a welcome reprieve from the bruising fallout of her parents’ divorce. But a logistical mix-up brings Roxana to Copenhagen instead, where she’s picked up at the airport by Søren, a twenty-eight-year-old guide who is meant to be her steward. Instantly drawn to one another, Roxana and Søren’s relationship turns romantic, and when he asks Roxana to accompany him to a small coastal town for the rest of the summer, she doesn’t hesitate to accept. There, Roxana’s world narrows and expands as she experiences fantasy, ritual, and the pleasures of her body, a thrilling realm of erotic and domestic bliss. Seduced by this newfound connection, Roxana doesn’t object when Søren requests that she spend her days alone in the apartment while he goes to the library to work. As their relationship deepens, Søren’s temperament darkens, and Roxana finds herself increasingly drawn to a local outsider, Zlatan, whom she learns is a Muslim refugee from the Bosnian War. The cycle of awakenings sparked by these two relationships challenge and open Roxana in ways she never imagined. A coming-of-age like no other, from a magnetic new voice in fiction, Open Me “is unflinching in its portrayal of sex, desire, racism, and the excitement and confusion of youth. Infused with erotics and politics, this is a novel that will haunt you” (Viet Thanh Nguyen, Pulitzer Prize-winning author).
Author: SUNSHINE O'DONNELL Publisher: Anchor Canada ISBN: 0385673078 Category : Fiction Languages : en Pages : 242
Book Description
Mem is a wailer, a professional mourner hired to cry at funerals. One of the few remaining American girls in this secret, illegal profession, Mem hails from a long line of mourners, including her mother, a legendary master wailer hired for the most important funerals in her hometown of Philadelphia. Though Mem is eventually to become a renowned wailer herself, she at first struggles with her calling. She is a girl who cannot make herself cry, and though her mother loves her fiercely, she must use ancient, emotionally abusive, cultlike rituals to train Mem to weep. When Mem emerges as the greatest wailer that the profession has ever seen, her infamy brings with it unwanted attention, especially from the authorities. Interweaving poetic prose and artifacts spanning six thousand years and seven continents, Open Me is an utterly original novel about mothers and daughters, dark underworlds, and the play between fact and fiction.
Author: Emily Dickinson Publisher: Wesleyan University Press ISBN: 081950033X Category : Literary Collections Languages : en Pages : 372
Book Description
The 19th–century American poet’s uncensored and breathtaking letters, poems, and letter-poems to her sister-in-law and childhood friend. For the first time, selections from Emily Dickinson’s thirty-six year correspondence with her childhood friend, neighbor, and sister-in-law, Susan Huntington Dickinson, are compiled in a single volume. Open Me Carefully invites a dramatic new understanding of Emily Dickinson’s life and work, overcoming a century of censorship and misinterpretation. For the millions of readers who love Emily Dickinson’s poetry, Open Me Carefully brings new light to the meaning of the poet’s life and work. Gone is Emily as lonely spinster; here is Dickinson in her own words, passionate and fully alive. Praise for Open Me Carefully “With spare commentary, Smith . . . and Hart . . . let these letters speak for themselves. Most important, unlike previous editors who altered line breaks to fit their sense of what is poetry or prose, Hart and Smith offer faithful reproductions of the letters’ genre-defying form as the words unravel spectacularly down the original page.” —Renee Tursi, The New York Times Book Review
Author: Nicole Fiorina Publisher: Nicole Fiorina Books, Incorporated ISBN: Category : Languages : en Pages : 0
Book Description
Mia It was so close, I'd tasted it-the freedom. But the only thing I could taste now was the end. Over the last two years, I'd let all outside forces dictate my life, my feelings, my head. I'd allowed everyone to control what my punishment should be for all my wrong-doings. I'd been tested and learned my lesson.I'd paid my dues and suffered long enough. Because in the end, even the once-upon-a-damned deserved to be happy too. Ollie How far are you willing to go? I'd asked myself this very question countless times. But never in my wildest dreams thought I'd go back in time, chasing ghosts from my past for a chance to save our future.So, there was no limit. No boundaries. I'd cross time, the world, my morals. Yes, I'd even double-cross myself.So, how far would I go? The answer had always been simple.I'd go an eternity plus a day past crestfallen.
Author: Lorraine Peterson Publisher: Bethany House ISBN: 0764201891 Category : Juvenile Nonfiction Languages : en Pages : 390
Book Description
Since Oxford University Press's publication in 2000 of Michael Emerson and Christian Smith's groundbreaking study, Divided by Faith (DBF), research on racialized religion has burgeoned in a variety of disciplines in response to and in conversation with DBF. This conversation has moved outsideof sociological circles; historians, theologians, and philosophers have also engaged the central tenets of DBF for the purpose of contextualizing, substantiating, and in some cases, contesting the book's findings. In a poll published in January 2012, nearly 70% of evangelical churches professed adesire to be racially and culturally diverse. Currently, only around 8% of them have achieved this multiracial status. To an unprecedented degree, evangelical churches in the United States are trying to overcome the deep racial divides that persist in their congregations. Not surprisingly, many of these evangelicals have turned to DBF for solutions. The essays in Christians and the Color Line complicate the researchfindings of Emerson and Smith's study and explore new areas of research that have opened in the years since DBF's publication. The book is split into two sections. The chapters in the first section consider the history of American evangelicalism and race as portrayed in DBF. In the second sectionthe authors pick up where DBF left off, and discuss how American churches could ameliorate the problem of race in their congregations while also identifying problems that can arise from such attempted amelioration.
Author: Rita L. Moore-Black Publisher: Xlibris Corporation ISBN: 1450050913 Category : Biography & Autobiography Languages : en Pages : 48
Book Description
Do you want to be delivered out of bondage of rape, physical, emotional, sexual abuse? As you read this book and learn that God is able to break the ties of bondage. As a little girl growing up in a small town and moving to a big city, has to grow up faster then she want to. Years of dealing with rape, molestation, emotional, and sexual abuse, I finally came out of bondage with the help of God. As you read different time in my life and watch how God delivered me. You should tell yourself if God did it for her, God will do it for me. Don’t just read this book and say wow she went through a lot, tell yourself you are coming out.
Author: Alison Green Publisher: Ballantine Books ISBN: 0399181822 Category : Business & Economics Languages : en Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Tom Pinkson Publisher: Inner Traditions / Bear & Co ISBN: 9780892816590 Category : Medical Languages : en Pages : 308
Book Description
The Flowers of Wiricuta is the gripping autobiographical account of Tom Pinkson's immersion in the shamanic traditions of the Huichol tribe of northern Mexico. Pinkson successfully integrates their teachings into his work with terminally ill children, and shares a heart-felt account of his personal search for a clearer understanding of the true self.
Author: Takoya Milhouse Leach Publisher: Lulu.com ISBN: 1312363630 Category : Fiction Languages : en Pages : 115
Book Description
A young woman who loves her husband and 3 children finds her self caught up when an old flame comes to town. She also finds herself in the sights of a stalker. While this is going on she must find a way to keep her family and not lose it all.
Author: Herschell Gordon Lewis
Author: Herschell Gordon Lewis
Author: Lisa Locascio
Author: SUNSHINE O'DONNELL
Author: Emily Dickinson
Author: Nicole Fiorina
Author: Lorraine Peterson
Author: Rita L. Moore-Black
Author: Alison Green
Author: Tom Pinkson
Author: Takoya Milhouse Leach