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Author: Saurav Uniyal Publisher: Clever Fox Publishing ISBN: 9356485860 Category : Antiques & Collectibles Languages : en Pages : 194
Book Description
In an Era characterized by the pervasive influence of digital technology in every facet of our lives, the book “Human cognition: In the Digital Era” emerges as a critical exploration of the intricate relationship between Human Cognitive processes and the Digital landscape that envelops us. The aim of the book is to provide essential insights for navigating our digital future, fostering an understanding of how cognitive faculties adapt and evolve. Organized into six sections, the book delves into key topics. Section I: Digital Detox and Cognitive Rejuvenation examines the importance of disconnecting from devices to restore mental health. Section II: Digital Exposure and Learning focuses on how screen exposure affects cognitive development, especially in children, and the cognitive challenges posed by online learning post-COVID. Section III: Artificial Intelligence and Cognitive Adaptation investigates AI’s influence on decision-making, cognitive diversity, and errors in cybercrime. Section IV: Digital Interactions and Relationships explores online identity, parasocial relationships, and their impact on social cognition. Section V: Digital Marketing and Cognitive Automation analyzes the cognitive mechanisms behind consumer behavior in the digital economy. Section VI: Diverse Perspectives on Digital Engagement and Cognition highlights digital mental health interventions and smartphone usage effects on mindfulness in adolescents. This book is designed for academician, researchers, policy makers, students, and anyone interested in the profound ways digital technology is shaping human thought and behavior. This book’s unique contribution lies in its ability to foster a deeper comprehension of the transformative power of the digital era on human cognition
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Saurav Uniyal Publisher: Clever Fox Publishing ISBN: 9356485860 Category : Antiques & Collectibles Languages : en Pages : 194
Book Description
In an Era characterized by the pervasive influence of digital technology in every facet of our lives, the book “Human cognition: In the Digital Era” emerges as a critical exploration of the intricate relationship between Human Cognitive processes and the Digital landscape that envelops us. The aim of the book is to provide essential insights for navigating our digital future, fostering an understanding of how cognitive faculties adapt and evolve. Organized into six sections, the book delves into key topics. Section I: Digital Detox and Cognitive Rejuvenation examines the importance of disconnecting from devices to restore mental health. Section II: Digital Exposure and Learning focuses on how screen exposure affects cognitive development, especially in children, and the cognitive challenges posed by online learning post-COVID. Section III: Artificial Intelligence and Cognitive Adaptation investigates AI’s influence on decision-making, cognitive diversity, and errors in cybercrime. Section IV: Digital Interactions and Relationships explores online identity, parasocial relationships, and their impact on social cognition. Section V: Digital Marketing and Cognitive Automation analyzes the cognitive mechanisms behind consumer behavior in the digital economy. Section VI: Diverse Perspectives on Digital Engagement and Cognition highlights digital mental health interventions and smartphone usage effects on mindfulness in adolescents. This book is designed for academician, researchers, policy makers, students, and anyone interested in the profound ways digital technology is shaping human thought and behavior. This book’s unique contribution lies in its ability to foster a deeper comprehension of the transformative power of the digital era on human cognition
Author: Angeline Close Scheinbaum Publisher: Routledge ISBN: 1136342214 Category : Business & Economics Languages : en Pages : 402
Book Description
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Author: M. Beverland Publisher: Springer ISBN: 0230250807 Category : Business & Economics Languages : en Pages : 276
Book Description
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Author: Seungahn Nah Publisher: Edward Elgar Publishing ISBN: 1803920300 Category : Computers Languages : en Pages : 453
Book Description
This forward-looking Research Handbook makes an insightful contribution to the emerging field of studies on communication of, by and with AI. Bringing together state-of-the-art research from over 50 leading international scholars across various fields, it provides a comprehensive overview of the complex intersections between AI and communication.
Author: Brian H. Bornstein Publisher: Springer ISBN: 3319161512 Category : Psychology Languages : en Pages : 231
Book Description
This volume explores the various ways in which trust is thought about and studied in contemporary society. In doing so, it aims to advance both theoretical and methodological perspectives on trust. Trust is an important topic in this series because it raises issues of both motivation and emotion. Specifically, notions of trust and fairness motivate individuals to behave in a manner they deem appropriate when responding to governmental authority. On the emotions-related side, individuals have emotional responses to institutions with authority over their lives, such as the city government or the Supreme Court, depending on whether they perceive the institutions as legitimate. The public’s trust and confidence in governmental institutions are frequently claimed as essential to the functioning of democracy), spawning considerable research and commentary. For those in the law and social sciences, the tendency is to focus on the criminal justice system in general and the courts in particular. However, other public institutions also need trust and confidence in order not only to promote democracy but also to assure effective governance, facilitate societal interactions, and optimize organizational productivity. Not surprisingly, therefore, important research and commentary is found in literatures that focus on issues ranging from social sciences to natural resources, from legislatures to executive branch agencies, from brick and mortar businesses to online commerce, from health and medicine to schools, from international development to terrorism, etc. This volume integrates these various approaches to trust from these disciplines, with the goal of fostering a truly interdisciplinary dialogue. By virtue of this interdisciplinary focus, the volume should have broad appeal for researchers and instructors in a variety of disciplines: psychology, sociology, political science, criminal justice, social justice practitioners, economics and other areas.
Author: Markus Kick Publisher: Springer ISBN: 3658088370 Category : Business & Economics Languages : en Pages : 196
Book Description
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Author: Lee, In Publisher: IGI Global ISBN: 1466697881 Category : Computers Languages : en Pages : 2440
Book Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author: Thomas Anning-Dorson Publisher: CRC Press ISBN: 1000527239 Category : Business & Economics Languages : en Pages : 459
Book Description
The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.
Author: Saurav Uniyal
Author: Nripendra P. Rana
Author: Saurav Uniyal
Author: Angeline Close Scheinbaum
Author: M. Beverland
Author: Seungahn Nah
Author: A. Michael Spence
Author: Brian H. Bornstein
Author: Markus Kick
Author: Lee, In
Author: Thomas Anning-Dorson