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Author: Tim Beachum Publisher: CreateSpace ISBN: 9781503029941 Category : Languages : en Pages : 138
Book Description
This marketing guide is meant for those in the home health care industry that understand the value and power of the internet. This guide will teach you some simple to follow strategies that you can apply to your online marketing efforts to easily and quickly gain massive exposure for your business.
Author: Eric N. Berkowitz Publisher: Jones & Bartlett Learning ISBN: 1284232859 Category : Business & Economics Languages : en Pages : 806
Book Description
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,
Author: John L. Fortenberry Jr. Publisher: Jones & Bartlett Publishers ISBN: 1449610382 Category : Medical Languages : en Pages : 252
Book Description
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Author: Emmanuel Anene Publisher: Author House ISBN: 149693685X Category : Business & Economics Languages : en Pages : 52
Book Description
This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Author: John L. Fortenberry Jr. Publisher: Jones & Bartlett Learning ISBN: 9781449622213 Category : Medical Languages : en Pages : 0
Book Description
Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.
Author: Tim Beachum Publisher: CreateSpace ISBN: 9781503029941 Category : Languages : en Pages : 138
Book Description
This marketing guide is meant for those in the home health care industry that understand the value and power of the internet. This guide will teach you some simple to follow strategies that you can apply to your online marketing efforts to easily and quickly gain massive exposure for your business.
Author: Gamini Gunawardane Publisher: World Scientific ISBN: 9813279532 Category : Business & Economics Languages : en Pages : 515
Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Author: Susan D. Williams Publisher: John Wiley & Sons ISBN: Category : Medical Languages : en Pages : 260
Book Description
The home health care industry is growing. This guide shows how home health care agencies can market themselves effectively. It provides step-by-step guidelines to creating and implementing a successful market plan.
Author: ARX Reads Publisher: ARX Brand International LLC ISBN: Category : Business & Economics Languages : en Pages : 25
Book Description
In this book, you will learn the seven basic steps to starting a home care agency. I have recently moved to Florida and thought I might as well expand on my company and again start a home care agency... sharing the process from beginning to end right here on ENTP LIFE. My vision for this agency is to solve the problem of discharge planning to reduce hospital readmissions and improve the quality of life for those who are chronically ill. As this book ends, you will be exposed to everything you need to know to start a home care agency, my approach to business, and everything you will need to succeed in this industry.
Author: Tim Beachum
Author: Eric N. Berkowitz
Author: Eric N. Berkowitz
Author: John L. Fortenberry Jr.
Author: Emmanuel Anene
Author: John L. Fortenberry Jr.
Author: Eric Berkowitz
Author: Tim Beachum
Author: Gamini Gunawardane
Author: Susan D. Williams
Author: ARX Reads