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Author: Richard Seltzer Publisher: Seltzer Books ISBN: 1455396125 Category : Computers Languages : en Pages : 298
Book Description
First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."
Author: Richard Seltzer Publisher: Seltzer Books ISBN: 1455396125 Category : Computers Languages : en Pages : 298
Book Description
First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."
Author: Mitche Graf Publisher: ISBN: 9781732034495 Category : Languages : en Pages :
Book Description
If you are thinking about starting a business, have a new business, or have been around the block a few times, this comprehensive book will give you the tools needed to not only succeed in the daily battle but also to winning the war!"Business Basics BootCamp - The Ultimate Crash Course" will give you the 30,000-foot view of not only how to put together a vibrant business, but to create the lifestyle of your dreams.
Author: Kirby Cremer Publisher: CreateSpace ISBN: 9781503182042 Category : Languages : en Pages : 48
Book Description
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.
Author: Gundi Gabrielle Publisher: ISBN: 9781654711597 Category : Languages : en Pages : 232
Book Description
Are you struggling to reach new clients, customers, or social media followers? Frustrated with Facebook ads not producing good results? Paying thousands of dollars to social media managers and SEOs and still only minimal conversions? Then let this snappy, little guide from the INFLUENCER series help you in typical, fun - SassyZenGirl - style! What 98% of businesses miss + why they fail! PART 1 starts with the 10 must-have pillars for any internet marketing success. This is what 98% of entrepreneurs and business owners miss and why they fail! Your marketing campaigns cannot be successful if you forget even one of these marketing basics, and you need to have them in place before even considering any marketing strategies! Learn how the 2% of successful entrepreneurs smartly position their brands, so customers will always choose their business over everyone else (hint: it's not luck - there is a proven branding strategy at play here and you can apply it, too!). In PART 2, we will cover the psychological principles of effective copywriting and how you can make your sales copy instantly more effective by just changing one or two words. You will see what your #1 FOCUS needs to be, especially during your first year (it's probably not what you expected...). In PART 3, we will cover the: TOP 15 most effective Digital Marketing Strategies for 2020 so you can pick the ones best suited for your business while maximizing their effectiveness. Whether you: Have struggled to gain traction with your blog posts or want to use blogging for profit... Want to leverage the amazing power of influencer marketing, learn the most effective influencer strategies and how to find influencers on Instragram, Facebook & Youtube that will actually bring you results... Read every social media bible...: ) but are still struggling with social media copywriting or branding, still not gaining any followers in large numbers... Want to explore newer strategies like messenger chat bots & Medium Discover how Pinterest can generate you a 100K a month (not a typo!) Or... Still wondering how to start a business online and What do I need to start a business? You will have a clear action plan in place once you finish this book and finally feel that you, YES YOU (even the quiet introvert in the back...: ), can master marketing and get your business the attention - and financial rewards - you deserve. Ready to #ShareYourAWESOME with the world? Then scroll up to the top and hit that BUY BUTTON!
Author: Melissa Byers Publisher: That Actually Works ISBN: 9780983028642 Category : Business & Economics Languages : en Pages : 300
Book Description
Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.
Author: Tina Tower Publisher: John Wiley & Sons ISBN: 0730392074 Category : Business & Economics Languages : en Pages : 339
Book Description
Discover how to launch a profitable online course from scratch In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. This important book teaches you: How to turn your passion and expertise into profit, using what you know to create a global, online course Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business An alternative to the 9-5 hustle and grind of a traditional workplace Real-life case studies from people who have been on this journey before Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.
Author: Luis Perez-Breva Publisher: MIT Press ISBN: 0262536129 Category : Business & Economics Languages : en Pages : 424
Book Description
Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.
Author: Denise Thomas Publisher: Hay House, Inc ISBN: 1788171349 Category : Body, Mind & Spirit Languages : en Pages : 288
Book Description
Can you learn to be lucky?Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her dreams come true within the space of a few years. She attracted more than half a million dollars- worth of free travel, scholarships, prizes and bank errors in her favour, and in this book she reveals how you can do the same.Whether you’re already lucky and want to attract even more into your life, or you feel like your luck is just about to run out, Lucky Bitch will show you how to take action in areas of your life that are lacking in magic.With her trademark humour and encouragement, Denise gives clear and effective instructions based on the principles of the Law of Attraction to get you closer to living your dream life. You’ll also learn the ‘Ten Lucky Bitch Commandments’ and how to use them to create luck in all areas of life, including business and money.This book has already changed the lives of tens of thousands of women. Now it has the potential to change yours. If you’ve been asking for an answer or a miracle, this book is it!
Author: Richard Seltzer
Author: Richard Seltzer
Author: Edward T. Reilly
Author: Mitche Graf
Author: Seltzer
Author: Kirby Cremer
Author: Gundi Gabrielle
Author: Melissa Byers
Author: Tina Tower
Author: Luis Perez-Breva
Author: Denise Thomas