On the Competitive Interaction Between Private Label and Branded Grocery Products PDF Download

Author: Ronald Cotterill
Publisher:
ISBN:
Category : Grocery trade
Languages : en
Pages : 46

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Book Description

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
The growth in private labels has huge implications for managers on both sides.

Author: Juan Carlos Gázquez-Abad
Publisher: Springer Nature
ISBN: 303169192X
Category :
Languages : en
Pages : 153

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Book Description

Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 596

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Book Description

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319597019
Category : Business & Economics
Languages : en
Pages : 207

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Book Description
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Author: William Patrick Putsis
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 30

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Book Description

Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 191

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Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Author: Jiazhen Huo
Publisher: Springer Nature
ISBN: 9811598770
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.

Author: Ronald Cotterill
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 38

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Book Description

Author: Mary K. Muth
Publisher: Academic Press
ISBN: 0128145471
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Using Scanner Data for Food Policy Research is a practitioners' guide to using and interpreting scanner data obtained from stores and households in policy research. It provides practical advice for using the data and interpreting their results. It helps the reader address key methodological issues such as aggregation, constructing price indices, and matching the data to nutrient values. It demonstrates some of the key econometric and statistical applications of the data, including estimating demand systems for policy simulation, analyzing effects of food access on food choices, and conducting cost-benefit analysis of food policies. This guide is intended for early-career researchers, particularly those working with scanner data in agricultural and food economics, nutrition, and public health contexts. - Describe different types of scanner data, the types of information available in the data, and the vendors that offer these data - Describe food-label data that can be appended to scanner data - Identify key questions that researchers should consider when acquiring scanner and label data for food policy research - Demonstrate how to use scanner data using tools from econometric and statistical analyses, including the limitations in interpreting results using the data - Describe and resolve key methodological issues related to using the data to facilitate more rapid analyses - Provide an overview of published literature as background for designing new studies - Demonstrate key applications of the data for food policy research