Author: Katie Boue Publisher: ISBN: 9781682754610 Category : Languages : en Pages : 0
Book Description
Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for the earth in our own circles, online, and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden-- whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. This toolkit, accompanied by On Digital Advocacy: Saving the Planet While Preserving our Humanity, is meant to be written in, doodled on, and loved as you take it along with you on your advocacy journey.
Author: Katie Boue Publisher: Fulcrum Publishing ISBN: 1682753700 Category : Science Languages : en Pages : 69
Book Description
Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden—whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for earth in our own circles, online and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? We all share a responsibility to protect our planet––especially those of us in the outdoor industry––and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying––but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Inside, the book covers topics like: The two types of advocacy Becoming an advocate for the outdoor industry Voting for the outdoor spaces you love the most The advocacy retention cycle Online bullying and stalking
Author: Karen Nilsen Publisher: ISBN: Category : Languages : en Pages : 200
Book Description
"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.
Author: Katie Boue Publisher: ISBN: 9781682753453 Category : Languages : en Pages : 0
Book Description
The book you didn't know you needed about advocacy in the digital age. On Digital Advocacy is an exploration of the intersection of advocacy, stewardship, social media, and our humanity. We all share a responsibility to protect our planet--especially those of us in the outdoor industry--and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize, and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying--but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Can we use the digital space to protect the outdoors while still protecting our human spirit?
Author: Filippo Trevisan Publisher: Routledge ISBN: 131753705X Category : Political Science Languages : en Pages : 260
Book Description
Disability rights advocates in the United Kingdom and the United States recently embraced new media technologies in unexpected and innovative ways. This book sheds light on this process of renewal and asks whether the digitalisation of disability rights advocacy can help re-configure political participation into a more inclusive experience for disabled Internet users, enhancing their stakes in democratic citizenship. Through the examination of social media content, Web link analysis, and interviews with leading figures in grassroots groups on both sides of the Atlantic, Filippo Trevisan reveals the profound impact that the Internet has had on disability advocacy in the wake of the austerity agenda that followed the 2008 global financial crisis. In Britain, a new, tech-savvy generation of young disabled self-advocates has emerged from this process. The role of social media platforms such as Facebook in helping politically inexperienced users make sense of complex policy changes through the use of personal stories is discussed also. In addition, this book explains why British disability advocates adopted more innovative and participatory strategies compared to their American counterparts when faced with similar policy crises. This book reviews the implications of this unexpected digital transformation for the structure of the disability rights movement, its leadership, and the opportunity for disabled citizens to participate fully in democratic politics vis-à-vis persisting Web access and accessibility barriers. An original perspective on the relationship between disability and the Internet, and an indispensable read for scholars wishing to contextualize and enrich their knowledge on digital disability rights campaigns vis-à-vis the broader ecology of policymaking.
Author: Nina Hall Publisher: Oxford University Press ISBN: 0192602381 Category : Political Science Languages : en Pages : 304
Book Description
Transnational Advocacy in the Digital Era explores the role of digital advocacy organizations, a major new addition to the international arena. Organizations such as MoveOn, GetUp, and Campact derive power and influence from their ability to rapidly mobilize members on-line and off-line and are shaping public opinion on many issues including climate change, trade, and refugees. Research in international relations (IR) has highlighted the influence of non-governmental organizations, which wield power through their expertise and long-term, moral commitment to an issue. However, no IR scholars have explored the spread and power of digital advocacy organizations. Nina Hall provides a detailed investigation of how these organizations have harnessed digitally networked power and can quickly respond to the most salient issues of the day, and mobilize large memberships, to put pressure on politicians. She finds that these organizations operate in a globalized world but tackle transnational problems by focusing on national targets. This new generation of activists have formed a strong transnational network, but still see the state as the locus of power.
Author: Endong, Floribert Patrick C. Publisher: IGI Global ISBN: 1522528555 Category : Political Science Languages : en Pages : 327
Book Description
Emerging digital technologies are playing an increasingly significant role in advancing citizen-based support all over the world. They have become tools used for protest movements, and in the establishment organizations use in campaigning. Exploring the Role of Social Media in Transnational Advocacy is an essential reference source for the latest scholarly research on the various dimensions of new technology platforms, highlighting the use in citizen-enabled, social advocacy campaigns. Featuring extensive coverage on a broad range of topics such as virtual communities, e-health, and e-government, this book is ideally designed for academicians, researchers, students, and policy makers seeking current research on different aspects of social media in campaigns.
Author: Mary Alice Haddad Publisher: MIT Press ISBN: 0262542358 Category : Political Science Languages : en Pages : 353
Book Description
An examination of successful environmental advocacy strategies in East Asia that shows how advocacy can be effective under difficult conditions. The countries of East Asia--China, Japan, South Korea, and Taiwan-- are home to some of the most active and effective environmental advocates in the world. And the governments of these countries have adopted a range of innovative policies to fight pollution and climate change: Japan leads the world in emissions standards, China has become the word's largest producer of photovoltaic panels, and Taiwan and Korea have undertaken major green initiatives. In this book, Mary Alice Haddad examines the advocacy strategies that persuaded citizens, governments, and businesses of these countries to change their behavior.
Author: Shuang Wu Publisher: Springer Nature ISBN: 3030391655 Category : Business & Economics Languages : en Pages : 701
Book Description
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Katie Boue
Author: Katie Boue
Author: Karen Nilsen
Author: Katie Boue
Author: Guy Danhoff
Author: Filippo Trevisan
Author: Nina Hall
Author: Endong, Floribert Patrick C.
Author: Mary Alice Haddad
Author: Shuang Wu