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Author: Jilly Traganou Publisher: Routledge ISBN: 1317226356 Category : Sports & Recreation Languages : en Pages : 328
Book Description
Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems, mascots, and ceremonies, to the consumption, interpretation, and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride, the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement. The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical, legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how, throughout these encounters, design plays a crucial role. Recognizing the presence of multiple actors, the book investigates the potential of design in promoting equitable political participation in the Olympic context.
Author: Jilly Traganou Publisher: Routledge ISBN: 1317226356 Category : Sports & Recreation Languages : en Pages : 328
Book Description
Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems, mascots, and ceremonies, to the consumption, interpretation, and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride, the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement. The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical, legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how, throughout these encounters, design plays a crucial role. Recognizing the presence of multiple actors, the book investigates the potential of design in promoting equitable political participation in the Olympic context.
Author: Margaret Timmers Publisher: Victoria & Albert Museum ISBN: Category : Art Languages : en Pages : 148
Book Description
As snapshots through time, Olympic posters provide a fascinating record of the world. This collection of images offers an intensely visual representation of the modern Games, and shows the evolution of the Olympic Games poster as well.
Author: Jilly Traganou Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
From the creation of emblems to the building of stadiums, design is paramount in the making of every Olympic Games. The designers' task is to express the core ideas of Olympism and internationalism, and to represent or even rebrand the host nation's identity. In examining how Olympics design communicates these different types of identity, this article presents some characteristic approaches of designers throughout the Games' history who chose familiar iconographies (e.g., Yusaku Kamekura, whose design for the Tokyo 1964 emblem carried a symbol reminiscent of Japan's flag) and others who strove for new expressions (e.g., Wolff Olins' 2012 emblem that embodied no visual connection to London). It further reveals a range of visual languages developed for sports pictograms articulating different ideas of internationalism and place-based identity, from Otl Aicher's grid-based approach for Munich 1972 to Lance Wyman's iconic language for Mexico City 1968.
Author: Adrian C. Pitts Publisher: ISBN: Category : Architecture Languages : en Pages : 256
Book Description
With appropriate planning and design, Olympic urban development has the potential to leave positive environmental legacies to the host city and contribute to environmental sustainability. This book explains how a modern Olympic games can successfully develop a more sustainable design approach by learning from the lessons of the past and by taking account of the latest developments. It offers an assessment tool that can be tailored to individual circumstances - a tool which emerges from the analysis of previous summer games host cities and from techniques in environmental analysis and assessment.
Author: Jeremy Fuchs Publisher: Workman Publishing Company ISBN: 1523510897 Category : Sports & Recreation Languages : en Pages : 336
Book Description
An amusing miscellany of more than 100 years of legendary, obscure, hilarious, and inspiring Olympics history, including the heroes, the records, the forgotten moments, the sports themselves (ski ballet? tug of war? firefighting?), the controversies, and the athletes who achieved Olympic glory (or shame).
Author: Markus Osterwalder Publisher: ISBN: 9783721299991 Category : Languages : en Pages :
Book Description
Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games ? Each venue has developed its own unique image, merging national spirit and international trends with the Olympic spirit of friendship, solidarity and fairness. "Olympic Games : the design" provides an in-depth overview of the history of the Games, with for the first time the visual appearance in the center of attention: logos, mascots, medals, pictograms, uniforms, tickets, luggage tags, posters, souvenirs and much more.
Author: John Rennie Short Publisher: Routledge ISBN: 1351000330 Category : Architecture Languages : en Pages : 136
Book Description
Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities. Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution to understanding the consequences for the host cities of Olympic Games.
Author: Nicholas Lezard Publisher: Penguin UK ISBN: 0718197623 Category : Sports & Recreation Languages : en Pages : 158
Book Description
Nicholas Lezard loved London. Then the London 2012 Olympics came along ... Suddenly his beloved city was invaded by über-people in branded sportswear who had contorted their bodies into odd shapes in order to run a bit faster, or throw things a bit further. Not to mention armies of reptilian brand-managers, chancers and corporate cheerleaders all wanting to cash in, as a blameless piece of the East End was turned (at tear-inducing cost) into one huge folly. In The Nolympics Nicholas Lezard gives us the perfect antidote to Olympics fever with a hilarious blow-by-blow account of how he survived its highs and lows, triumphs and soul-destroying boredom. It is a book for anyone who would rather sit in the dark watching TV than ever wave a flag, who was last to be picked for PE, or who just feels that somewhere along the way the Spirit of the Games was smothered by wads of money. It is the only Olympic souvenir you'll ever need.
Author: Markus Osterwalder Publisher: ISBN: Category : Graphic design (Typography) Languages : en Pages :
Book Description
A chronological overview of the visual identity of all Olympic Games. Includes information about the respective Olympic Games and their designers. Contains 6000 images featuring examples from the main design fields of the Olympic Games such as emblems, mascots, sports and signagepictograms, typefaces, medals, uniforms, admission tickets,posters, and the Look of the Games.
Author: Jilly Traganou
Author: Jilly Traganou
Author: Markus Osterwalder
Author: Margaret Timmers
Author: Jilly Traganou
Author: Adrian C. Pitts
Author: Jeremy Fuchs
Author: Markus Osterwalder
Author: John Rennie Short
Author: Nicholas Lezard
Author: Markus Osterwalder