Oltre il greenwashing. Linee guida sulla comunicazione ambientale per aziende sostenibili, credibili e competitive PDF Download

Author: Fabio Iraldo
Publisher:
ISBN: 9788866273141
Category : Business & Economics
Languages : it
Pages : 312

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Author: Fabio Iraldo
Publisher: Gruppo 24 Ore
ISBN: 8832405504
Category : Business & Economics
Languages : it
Pages : 210

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Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Quando la comunicazione pubblicitaria riguarda sostanze inquinanti, consumi di risorse ed effetti sull'ecosistema, il problema più rilevante per un'azienda è come valorizzare il proprio impegno in modo efficace e comprensibile, evitando i rischi del cosiddetto greenwashing, ovvero i danni di reputazione e di immagine che derivano dall'utilizzo disinvolto di richiami all'ambiente e alla natura, non supportato da risultati reali e credibili sul fronte del miglioramento dei prodotti e dei servizi. In questo contesto il volume si rivolge non solo a coloro che internamente alle aziende si occupano di ambiente, ma anche ai responsabili del marketing e della comunicazione, con l'obiettivo principale di fornire ai non addetti ai lavori le motivazioni, le opportunità e soprattutto gli strumenti per utilizzare efficacemente l'ambiente e la sostenibilità come leve competitive sul mercato.

Author: Luca Marrucci
Publisher: Taylor & Francis
ISBN: 1000861961
Category : Business & Economics
Languages : en
Pages : 282

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This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular economy, climate change, green marketing, fans engagement and more. It will be a valuable resource for scholars and students of environmental management, sustainable business and corporate social responsibility, as well as professionals working in the football industry.

Author: Michele Crivellaro
Publisher: libreriauniversitaria.it ed.
ISBN: 8862922299
Category : Business & Economics
Languages : it
Pages : 226

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Author: Maria Grazia Persico
Publisher: FrancoAngeli
ISBN: 8891736295
Category : Business & Economics
Languages : it
Pages : 179

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1060.276

Author: Tiberio Daddi
Publisher: Routledge
ISBN: 1317665686
Category : Business & Economics
Languages : en
Pages : 232

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Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles. A growing number of countries across the world are adopting this practice and the growth of new environmental standards – with different scopes, aims and roles – calls for a clear and updated systematization of the issue. This book provides a comprehensive, up-to-date overview of the different environmental certification tools. As well as examining practical methods of implementing the standards for each type of certification, the book discusses their added value from a corporate management perspective. In identifying the most important requirements and standards for the issuing of environmental certification of both products and processes, the book demonstrates how companies can use operational methods to develop an environmental management system or a product certification in practice. Balancing a complete theoretical presentation of the issue with an operational perspective, the book supports the adoption and implementation of environmental certification tools. It will be a valuable resource for professionals as well as students and scholars of environmental management, sustainable business and corporate social responsibility.

Author: European Environment Agency
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 132

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This report examines general trends in agriculture, water use and air quality in the European Union.

Author: C. Morgan Babst
Publisher: Algonquin Books
ISBN: 1616207639
Category : Fiction
Languages : en
Pages : 368

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“Set in New Orleans, this important and powerful novel follows the Boisdoré family . . . in the months after Katrina. A profound, moving and authentically detailed picture of the storm’s emotional impact on those who lived through it.” —People In this dazzling debut about family, home, and grief, C. Morgan Babst takes readers into the heart of Hurricane Katrina and the life of a great city. As the storm is fast approaching the Louisiana coast, Cora Boisdoré refuses to leave the city. Her parents, Joe Boisdoré, an artist descended from freed slaves who became the city’s preeminent furniture makers, and his white “Uptown” wife, Dr. Tess Eshleman, are forced to evacuate without her, setting off a chain of events that leaves their marriage in shambles and Cora catatonic—the victim or perpetrator of some violence mysterious even to herself. This mystery is at the center of Babst’s haunting and profound novel. Cora’s sister, Del, returns to New Orleans from the successful life she built in New York City to find her hometown in ruins and her family deeply alienated from one another. As Del attempts to figure out what happened to her sister, she must also reckon with the racial history of the city and the trauma of a disaster that was not, in fact, some random act of God but an avoidable tragedy visited on New Orleans’s most vulnerable citizens. Separately and together, each member of the Boisdoré clan must find the strength to remake home in a city forever changed. The Floating World is the Katrina story that needed to be told—one with a piercing, unforgettable loveliness and a vivid, intimate understanding of this particular place and its tangled past.

Author: Francesco Perrini
Publisher: Edward Elgar Publishing
ISBN: 9781781958728
Category : Business & Economics
Languages : en
Pages : 284

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'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.

Author: Simon Kuznets (Economiste)
Publisher:
ISBN:
Category :
Languages : en
Pages :

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