Old Advertisements and Popular Culture PDF Download

Author: Chaonan Chen
Publisher: LONG RIVER PRESS
ISBN: 9781592650149
Category : Antiques & Collectibles
Languages : en
Pages : 104

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Book Description
Guide to advertising and pop culture posters in China from the early 1900s to the 1950s

Author: Jib Fowles
Publisher: SAGE
ISBN: 9780803954830
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Author: Richard E. Clear
Publisher:
ISBN: 9781574325218
Category : Advertising, Magazine
Languages : en
Pages : 0

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Book Description
Contains photographs of over 1,100 advertisements from vintage magazines published between 1890 and 1950, and includes values for each.

Author: Sammy Richard Danna
Publisher: Popular Press
ISBN: 9780879725280
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.

Author: Charles Soukup
Publisher: Taylor & Francis
ISBN: 1000923177
Category : Social Science
Languages : en
Pages : 209

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Book Description
An accessible and engaging introduction to the critical study of popular culture, which provides students with the tools they need to make sense of the popular culture that inundates their everyday lives. This textbook centers on media ecology and equipment for living to introduce students to important theories and debates in the field. Each chapter engages an important facet of popular culture, ranging from the business of popular culture to communities, stories, and identities, to the simulation and sensation of pop culture. The text explains key terms and features contemporary case studies throughout, examining aspects such as memes and trends on social media, cancel culture, celebrities as influencers, gamification, "meta" pop culture, and personalized on-demand music. The book enables students to understand the complexity of power and influence, providing a better understanding of the ways pop culture is embedded in a wide range of everyday activities. Students are encouraged to reflect on how they consume and produce popular culture and understand how that shapes their sense of self and connections to others. Essential reading for undergraduate and postgraduate students of media studies, communication studies, cultural studies, popular culture, and other related subjects.

Author: Warren Dotz
Publisher:
ISBN: 1580089844
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.

Author: Sean Nixon
Publisher: Manchester University Press
ISBN: 1526111160
Category : History
Languages : en
Pages : 334

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Book Description
'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441

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Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Author: Ilhem Allagui
Publisher: Routledge
ISBN: 1000006956
Category : Social Science
Languages : en
Pages : 363

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Book Description
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Author: Margaret Morganroth Gullette
Publisher: Rutgers University Press
ISBN: 0813589312
Category : Social Science
Languages : en
Pages : 295

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Book Description
Winner of the MLA Prize for Independent Scholars and the APA's Florence L. Denmark Award for Contributions to Women and Aging When the term “ageism” was coined in 1969, many problems of exclusion seemed resolved by government programs like Social Security and Medicare. As people live longer lives, today’s great demotions of older people cut deeper into their self-worth and human relations, beyond the reach of law or public policy. In Ending Ageism, or How Not to Shoot Old People, award-winning writer and cultural critic Margaret Morganroth Gullette confronts the offenders: the ways people aging past midlife are portrayed in the media, by adult offspring; the esthetics and politics of representation in photography, film, and theater; and the incitement to commit suicide for those with early signs of “dementia.” In this original and important book, Gullette presents evidence of pervasive age-related assaults in contemporary societies and their chronic affects. The sudden onset of age-related shaming can occur anywhere—the shove in the street, the cold shoulder at the party, the deaf ear at the meeting, the shut-out by the personnel office or the obtuseness of a government. Turning intimate suffering into public grievances, Ending Ageism, Or How Not to Shoot Old People effectively and beautifully argues that overcoming ageism is the next imperative social movement of our time. About the cover image: This elegant, dignified figure--Leda Machado, a Cuban old enough to have seen the Revolution--once the center of a vast photo mural, is now a fragment on a ruined wall. Ageism tears down the structures that all humans need to age well; to end it, a symbol of resilience offers us all brisk blue-sky energy. “Leda Antonia Machado” from “Wrinkles of the City, 2012.” Piotr Trybalski / Trybalski.com. Courtesy of the artist. A Declaration of Grievances "A Declaration of Grievances" was written by Margaret Morganroth Gullette and is excerpted from her book Ending Ageism, or How Not to Shoot Old People (2017, Rutgers University Press). The poster was designed by Carolyn Kerchof.​ A Declaration of Grievances (in English): https://d3tto5i5w9ogdd.cloudfront.net/wp-content/uploads/2023/01/15175130/A-Declaration-of-Grievances_Eng.pdf​ A Declaration of Grievances (in Spanish): https://d3tto5i5w9ogdd.cloudfront.net/wp-content/uploads/2023/01/15175131/A-Declaration-of-Grievances_Spanish.pdf ​A Declaration of Grievances (in French): https://d3tto5i5w9ogdd.cloudfront.net/wp-content/uploads/2023/01/15175130/A-Declaration-of-Grievances_French.pdf ​A Declaration of Grievances (in German): https://d3tto5i5w9ogdd.cloudfront.net/wp-content/uploads/2023/01/15175131/A-Declaration-of-Grievances_German.pdf Print the PDF (make sure to click "fit to page") and hang the Declaration up in your home or place of work. Please share this link with other people you know who care about the rights of older persons. Share on social media with the hashtags #ADeclarationOfGrievances and #EndingAgeismGullette. For more information, an excerpt, links to reviews, and special offers on this book, go to: https://www.rutgersuniversitypress.org/ending-ageism Related website: (https://www.brandeis.edu/wsrc/scholars/profiles/gullette.html)