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Author: Hugh Davidson Publisher: Routledge ISBN: 1136375899 Category : Business & Economics Languages : en Pages : 414
Book Description
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Author: Hugh Davidson Publisher: Routledge ISBN: 1136375899 Category : Business & Economics Languages : en Pages : 414
Book Description
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Author: Hugh Davidson Publisher: Routledge ISBN: 1136375880 Category : Business & Economics Languages : en Pages : 421
Book Description
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Author: Chris Steward Publisher: Gower Publishing, Ltd. ISBN: 9780566081019 Category : Business & Economics Languages : en Pages : 228
Book Description
Developing Strategic Partnerships enables you to have access to a sophisticated technique of building customer alliances, which has been developed over many years. This is backed up with international case examples which show how different companies have developed partnerships and the outcomes realized from them. The book maps out for the business development practitioner how to move from ordinary business to business co-operation to creating a unique, lasting and profitable partnership.
Author: Scott Dacko Publisher: Oxford University Press, USA ISBN: 0199285993 Category : Business & Economics Languages : en Pages : 660
Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author: Sándor Vajna Publisher: Springer Nature ISBN: 3030193578 Category : Technology & Engineering Languages : en Pages : 806
Book Description
This book addresses Integrated Design Engineering (IDE), which represents a further development of Integrated Product Development (IPD) into an interdisciplinary model for both a human-centred and holistic product development. The book covers the systematic use of integrated, interdisciplinary, holistic and computer-aided strategies, methods and tools for the development of products and services, taking into account the entire product lifecycle. Being applicable to various kinds of products (manufactured, software, services, etc.), it helps readers to approach product development in a synthesised and integrated way. The book explains the basic principles of IDE and its practical application. IDE’s usefulness has been demonstrated in case studies on actual industrial projects carried out by all book authors. A neutral methodology is supplied that allows the reader to choose the appropriate working practices and performance assessment techniques to develop their product quickly and efficiently. Given its manifold topics, the book offers a valuable reference guide for students in engineering, industrial design, economics and computer science, product developers and managers in industry, as well as industrial engineers and technicians.
Author: Colin Gilligan Publisher: Routledge ISBN: 1136362452 Category : Business & Economics Languages : en Pages : 643
Book Description
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations
Author: Michael Saren Publisher: Routledge ISBN: 1136380094 Category : Business & Economics Languages : en Pages : 305
Book Description
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.
Author: Alan Wilson Publisher: McGraw Hill ISBN: 007714659X Category : Business & Economics Languages : en Pages : 587
Book Description
The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Author: Gordon Foxall Publisher: Routledge ISBN: 1317647246 Category : Business & Economics Languages : en Pages : 283
Book Description
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Author: Hugh Davidson
Author: Hugh Davidson
Author: Hugh Davidson
Author: Hugh Davidson
Author: Chris Steward
Author: Scott Dacko
Author: Sándor Vajna
Author: Colin Gilligan
Author: Michael Saren
Author: Alan Wilson
Author: Gordon Foxall