Author: Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 628
Book Description
O'Dwyer's Directory of Public Relations Executives
Author: Financial Public Relations
Author: Pat BowmanPublisher: Butterworth-Heinemann
ISBN: 1483105717
Category : Business & Economics
Languages : en
Pages : 201
Book Description
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
O'Dwyer's Directory of Public Relations Firms
Author: J.R. O'Dwyer CoPublisher:
ISBN:
Category : Public relations
Languages : en
Pages : 564
Book Description
Spin Sucks
Author: Gini DietrichPublisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Army of Entrepreneurs
Author: Jennifer ProsekPublisher: AMACOM/American Management Association
ISBN: 081441673X
Category : Business & Economics
Languages : en
Pages : 224
Book Description
If everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.
Arthur W. Page
Author: Noel L. GriesePublisher: Anvil Publishers, Inc.
ISBN: 9780970497505
Category : Businessmen
Languages : en
Pages : 458
Book Description
Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations.
O'Dwyer's Directory of Corporate Communications
Author: J.R. O'Dwyer CoPublisher:
ISBN:
Category : Corporations
Languages : en
Pages : 566
Book Description
Everyday Public Relations for Lawyers
Author: Gina RubelPublisher:
ISBN: 9781733373609
Category :
Languages : en
Pages :
Book Description
Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
Marketing Information
Author: Michael R. OppenheimPublisher: Routledge
ISBN: 113518559X
Category : Business & Economics
Languages : en
Pages : 367
Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Crisis Tales
Author: Lanny J. DavisPublisher: Simon and Schuster
ISBN: 1451679297
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Damaging stories and rumors can go viral in an instant—now, the nation’s premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself. TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF These days, every scandal is tried in the court of public opinion. Political insider and legal crisis manager Lanny Davis has spent years helping politicians, sports figures, business executives, and corporations—including Bill Clinton, Martha Stewart, Washington Redskins owner Dan Snyder, and Macy’s, to name a few—through the biggest reputation crises of our times. In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals and how each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself. Damaging falsehoods can go viral in an instant. The nation’s premier political spin doctor will teach you how to fight back.