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Author: Maitland Hyslop Publisher: Routledge ISBN: 1317086325 Category : Business & Economics Languages : en Pages : 362
Book Description
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Author: Maitland Hyslop Publisher: Routledge ISBN: 1317086325 Category : Business & Economics Languages : en Pages : 362
Book Description
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Author: Maitland Hyslop Publisher: Springer Science & Business Media ISBN: 0387718621 Category : Computers Languages : en Pages : 286
Book Description
The world moves on Critical Information Infrastructures, and their resilience and protection is of vital importance. Starting with some basic definitions and assumptions on the topic, this book goes on to explore various aspects of Critical Infrastructures throughout the world – including the technological, political, economic, strategic and defensive. This book will be of interest to the CEO and Academic alike as they grapple with how to prepare Critical Information Infrastructures for new challenges.
Author: Peter Trim Publisher: Routledge ISBN: 1317155254 Category : Business & Economics Languages : en Pages : 321
Book Description
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication model; a cyber security management model and strategic management framework; an integrated governance mechanism; an integrated resilience management model; an integrated management model and system; a communication risk management strategy; and recommendations for counteracting a range of cyber threats. Cyber Security Management: A Governance, Risk and Compliance Framework simplifies complex material and provides a multi-disciplinary perspective and an explanation and interpretation of how managers can manage cyber threats in a pro-active manner and work towards counteracting cyber threats both now and in the future.
Author: Virginia Polytechnic Institute. Agricultural Extension Service Publisher: ISBN: Category : Agricultural extension work Languages : en Pages : 814
Author: Francesca Milano Publisher: ISBN: 9781735149721 Category : Languages : en Pages :
Book Description
Obstructive sleep apnea syndrome (OSAS) is a very common disorder, affecting a large percentage of the population. Often undiagnosed, it increases the risk of heart attack, stroke, arterial hypertension, diabetes, and other chronic medical conditions. Dentists with expertise in sleep medicine can easily identify signs and symptoms of OSA, facilitate referral, and provide effective treatments in collaboration with medical providers. This text aims to provide an overview of relevant topics to dentists who want to include sleep medicine in their clinical practice.The first part of the book is dedicated to the description and diagnosis of sleep-disordered breathing. The second part discusses different therapeutic options for treating sleep-disordered breathing. The site of airway obstruction, BMI, craniofacial anatomy, and sleep position of the patient provide crucial data, informing the most suitable therapeutic options and the conditions under whichthey can be employed. The last chapter describes cases that illustrate the clinical approach adopted to select patients with OSAS from the first medical consultation to follow-up. Here the authors showcase the different steps in a multidisciplinary approach for the management of patients affected by OSAS.Strengths:The approach to the patient is presented methodically beginning with the symptomatology of the disorder, diagnostic criteria and challenges, clinicalassessment methods, and decision process for treatment.Clinical cases and practical operational cards.The therapeutic modalities for OSA are described in detail, both medical and surgical, and how they are adapted to the patient
Author: Maitland Hyslop
Author: Maitland Hyslop
Author: Maitland Hyslop
Author: Peter Trim
Author: Virginia Polytechnic Institute. Agricultural Extension Service
Author: Frank James Prewett
Author: Francesca Milano
Author: Carson Samuel Duncan
Author: 
Author: 
Author: Forrest Bee Ashby