Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Observations on International Tourism Communications
Author: Observations on International Tourism Communications
Author: Observations on International Tourism Communications
Author: World Tourism OrganizationPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Observations on international tourism communications
Author: Observations on International Tourism Communications Asia and the Pacific
Author: Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 260
Book Description
Observations on International Tourism Communications
Author: Publisher:
ISBN:
Category : Intercultural communication
Languages : en
Pages : 306
Book Description
Tourism Management Dynamics
Author: Dimitrios BuhalisPublisher: Routledge
ISBN: 0750663782
Category : Business & Economics
Languages : en
Pages : 306
Book Description
"Provides the reader with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes into the future." --Cover.
The Discourse of Tourism and National Heritage
Author: Claudia Elena StoianPublisher: Cambridge Scholars Publishing
ISBN: 1443886629
Category : Language Arts & Disciplines
Languages : en
Pages : 435
Book Description
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Global Information and World Communication
Author: Hamid MowlanaPublisher: SAGE
ISBN: 9780761952572
Category : Language Arts & Disciplines
Languages : en
Pages : 288
Book Description
"Global Information and World Communication offers a comprehensive analysis of international communication systems and the global flow of information. In a full examination of the 'information revolution', Hamid Mowlana deals with this phenomenon in mass communications, telecommunications and new media, and in varying contexts: political, economic, cultural, technological, military, legal and professional." "Global Information and World Communication will be essential reading for students and scholars of communication, media studies, journalism, international relations, political science, sociology and international development." --Book Jacket.
Knowledge Sharing and Quality Assurance in Hospitality and Tourism
Author: Noel ScottPublisher: Routledge
ISBN: 1136452117
Category : Business & Economics
Languages : en
Pages : 170
Book Description
Learn both theory and practice of knowledge management Sir Francis Bacon once wrote, “Knowledge is power.” Knowledge Sharing and Quality Assurance in Hospitality and Tourism provides strategies to grab that power and the competitive edge in the tourism industry through knowledge management (KM) and quality assurance. Leading tourism and hospitality experts offer the latest theory and practical frameworks to expand the knowledge needed for creating and maintaining success at destinations around the world. Each cogent chapter provides fresh directions for future research and the creation of effective ways to share and use knowledge. As the tourism and hospitality industry expands, the competition increases as the search continues for ways to ensure quality, know the consumer, and discover the best standards of destination operation. Knowledge Sharing and Quality Assurance in Hospitality and Tourism is a unique foundational text that clearly explains the theory and practical management of knowledge in this lucrative, very competitive industry. Knowledge theory is used to explore organizational functioning, change issues, and operations at destinations in industry clusters and networks. Chapters are extensively referenced. Topics in Knowledge Sharing and Quality Assurance in Hospitality and Tourism include: the role of higher education in transferring knowledge into practice four kinds of benchmarking e-mail response quality quality management at the destination level and its path to knowledge sharing tourism managers knowledge needs—the knowledge type, where the knowledge is available, and sharing that knowledge between academics and the industry strategic planning in knowledge management three element framework of knowledge management assessment a case study of an international tourism project and the use of knowledge management a case study of best practice in tourism research dissemination in Quebec and Queensland Knowledge Sharing and Quality Assurance in Hospitality and Tourism is crucial, idea-sparking reading perfect for tourism researchers, tourism managers, administrators, educators, and students.