Nuevas orientaciones en el marketing de servicios PDF Download

Author: Marketing Publishing Center
Publisher: Ediciones Díaz de Santos
ISBN: 9788487189340
Category : Marketing
Languages : es
Pages : 182

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Book Description
El presente manual ofrece una visión general que implica una revisión analítica y equilibrada sobre las orientaciones y tendencias más recientes que está adoptando el marketing en sus aplicaciones prácticas en las empresas de servicios.

Author: Marketing Publishing
Publisher:
ISBN:
Category : Marketing
Languages : es
Pages : 158

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Book Description

Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
ISBN: 1780520700
Category : Business & Economics
Languages : en
Pages : 418

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Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 990

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Book Description

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 2286

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Book Description

Author: Jo Rowlands
Publisher: Oxfam
ISBN: 9780855983628
Category : Social Science
Languages : en
Pages : 196

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Book Description
Focusing on the term empowerment this book examines the various meanings given to the concept of empowerment and the many ways power can be expressed - in personal relationships and in wider social interactions.

Author: Lucica Matei
Publisher: Matei Lucica
ISBN: 9737095146
Category :
Languages : en
Pages : 662

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Book Description
The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.

Author:
Publisher:
ISBN:
Category : Developing countries
Languages : es
Pages : 500

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Book Description

Author: Library of Congress
Publisher:
ISBN:
Category : Subject catalogs
Languages : en
Pages : 1048

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Book Description

Author: Jaime Gil-Lafuente
Publisher: Springer
ISBN: 3030006778
Category : Technology & Engineering
Languages : en
Pages : 376

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Book Description
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.