Nouvelles stratégies d’internationalisation des PME PDF Download

Author: Noémie Dominguez
Publisher: ISTE Group
ISBN: 1784053015
Category : International business enterprises
Languages : fr
Pages : 355

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Book Description
Vecteur d’opportunités et de menaces, l’international constitue un réel enjeu pour les petites et moyennes entreprises (PME). Cet ouvrage examine les nouvelles stratégies d’internationalisation des PME, et plus particulièrement les stratégies tête-de-pont – démarche consistant à s’implanter dans un pays pour réexporter vers des marchés tiers voisins. Celles-ci peuvent faciliter l’accès à de nouveaux marchés tout en limitant l’engagement de ressources et l’exposition aux risques. Elles constituent une nouvelle forme d’internationalisation permettant aux PME de valoriser leurs actifs dans les pays matures et émergents, mais aussi d’accélérer leur croissance et de se positionner dans des marchés à fort potentiel de croissance. En s’appuyant sur l’étude de cinq PME manufacturières françaises ayant créé des filiales à l’étranger, Nouvelles stratégies d’internationalisation des PME présente les motivations, les étapes de déploiement mais aussi les résultats et les écueils rencontrés au cours de ce processus.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264045864
Category :
Languages : en
Pages : 217

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Book Description
This book sheds light on facilitating SME internationalisation and also presents a synthesis of the Conference discussions and the main outcome of the Conference: the "Athens Action Plan for Removing Barriers to SME Access to International Markets".

Author: Noémie Dominguez
Publisher: John Wiley & Sons
ISBN: 1119516439
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657

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Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

Author: Eric Milliot
Publisher: Routledge
ISBN: 1000694801
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
Economic Transition and International Business brings together academic experts in International Business and sheds new light on the international phenomenon of transitions in the worldwide economy. It includes both academic investigations as well as in-depth empirical studies. The purpose of the book is to investigate how international transitions reshape the environment, as they reallocate and renew activities, and create new strategies for actors and stakeholders. It provides essential insights into a number of contextual changes that organisations are facing internationally, and is structured around three complementary themes. In the first part, recent economic and financial crises are analysed and presented as revealing transitions for the business world. In the second part, the impact of these transitions is assessed at the level of various key economic players in today’s societies (states, business networks, companies, associations, etc.). In the third part, certain decision-making and managerial transitions are retained to illustrate the new deal linked to international transitions. This book is recommended reading for scholars and students in management and economics, as well as international business managers. They will find insightful information, either theoretical or practical, including various countries impacted by socio-economic transitions.

Author: JAOUEN Annabelle
Publisher: Lavoisier
ISBN: 2746282933
Category :
Languages : en
Pages : 274

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Book Description
Les écosystèmes d'affaires représentent des enjeux à la fois économiques et territoriaux. Plusieurs dimensions les caractérisent : une grande hétérogénéité des acteurs, un destin commun, un standard ou un savoir-faire utilisé par plusieurs entreprises, un ou plusieurs leaders dont le rôle est crucial pour l'écosystème, une vision partagée par les autres membres de l'écosystème d'affaires et des processus de coopétition. À partir d'études de cas, mais aussi de points de vue théoriques structurants, cet ouvrage propose un état des lieux des connaissances actuelles des écosystèmes d'affaires. Il examine plus particulièrement le rôle des PME dans ces coalitions. Comment les différencier des autres formes de réseaux ? Quel cadrage théorique utiliser pour bien appréhender les écosystèmes ? Quelles stratégies mettre en oeuvre ? Comment coordonner l'écosystème ?

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466698152
Category : Business & Economics
Languages : en
Pages : 2441

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Book Description
Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.

Author: Bruno Amann
Publisher: Routledge
ISBN: 100019485X
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultural, religious, ethnic and social characteristics in different institutional contexts. Cross-cultural Challenges in International Management addresses the various difficulties that may impede smooth communication and cooperation of those involved in such interactions. It examines what types of resources are mobilized to overcome such difficulties. The cultural and societal challenges of international management must be considered at different levels, the one of strategy, which the first part of the book is devoted to, but also that of management and business practices, addressed in the third part of the book. Both strategic decisions and daily business practices, however, in the particularly fluctuating and incompletely defined international context, gain from being framed by ethical and corporate social responsibility, which the second part of this book is devoted to. Cross-cultural Challenges in International Management provides an analysis of specific situations revealing such cultural or societal challenges. Thus, the reader will benefit not only from advanced theoretical knowledge in the field, but also from practical applications in various professional context and various countries. Practitioners, students in various fields of social sciences, particularly in management, communication, international relations, and researchers will widely benefit from this book.

Author: Carvalho, Luisa Cagica
Publisher: IGI Global
ISBN: 1466682175
Category : Business & Economics
Languages : en
Pages : 577

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Book Description
Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs. The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.

Author: Louis Marquis
Publisher: Ashgate Publishing, Ltd.
ISBN:
Category : Law
Languages : en
Pages : 308

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Book Description
In this volume, the author examines the nature of the dialogue between law and economic, sociocultural and political development.