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Author: Álvaro Rocha Publisher: Springer Nature ISBN: 9813341831 Category : Technology & Engineering Languages : en Pages : 783
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Álvaro Rocha Publisher: Springer Nature ISBN: 9813341831 Category : Technology & Engineering Languages : en Pages : 783
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Gérard Cliquet Publisher: John Wiley & Sons ISBN: 1786305801 Category : Business & Economics Languages : en Pages : 260
Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author: Andrea Canepari Publisher: Temple University Press ISBN: 1439916470 Category : History Languages : en Pages : 422
Book Description
"The Italian Legacy in Philadelphia examines the impact and influence of Italian arts, culture, people, and ideas on the city of Philadelphia from the founding to the present"--
Author: Rafik A. Aliev Publisher: Springer Nature ISBN: 3030921271 Category : Technology & Engineering Languages : en Pages : 803
Book Description
This book presents the proceedings of the 11th Conference on Theory and Applications of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence, ICSCCW-2021, held in Antalya, Turkey, on August 23–24, 2021. The general scope of the book covers uncertain computation, decision making under imperfect information, neuro-fuzzy approaches, natural language processing, and other areas. The topics of the papers include theory and application of soft computing, computing with words, image processing with soft computing, intelligent control, machine learning, fuzzy logic in data mining, soft computing in business, economics, engineering, material sciences, biomedical engineering, and health care. This book is a useful guide for academics, practitioners, and graduates in fields of soft computing and computing with words. It allows for increasing of interest in development and applying of these paradigms in various real-life fields.
Author: H. G. Wells Publisher: Read Books Ltd ISBN: 1473345715 Category : Fiction Languages : en Pages : 183
Book Description
This book is a collection of eight short stories written by H. G. Wells. "The Short Stories of H. G. Wells" constitutes a must-have for lovers of the short storm form and is not to be missed by fans of Wells' fantastic work. Herbert George Wells (1866 - 1946) was a prolific English writer who wrote in a variety of genres, including the novel, politics, history, and social commentary. Today, he is perhaps best remembered for his contributions to the science fiction genre thanks to such novels as "The Time Machine" (1895), "The Invisible Man" (1897), and "The War of the Worlds" (1898). "The Father of Science Fiction" was also a staunch socialist, and his later works are increasingly political and didactic. The stories include: "The Time Machine", "The Empire of the Ants", "A Vision of Judgement", "The Land Ironclads", The Beautiful Suit", "The Door in the Wall", "The Pearl of Love", and "The Country of the Blind". Many vintage books such as this are becoming increasingly scarce and expensive. We are republishing this book now in an affordable, modern, high-quality edition complete with a specially commissioned new biography of the author.
Author: Luca Molinari Publisher: ISBN: Category : Architecture Languages : en Pages : 224
Book Description
From the Neoclassicism of Thomas Jefferson design of Monticello and sketches of the White House, to "all'italiana" gardens and parks, to the strong Roman classicism of the Jefferson Memorial, to Costantino Brumidi's frescoes in Congress and the National Library, to the striking composition of Luigi Moretti's Watergate Complex - America's capital is infused with the influences of a culture that laid the foundations of Western society. This book is an homage to this strong and still alive relationship and essential reading for all those interested in architecture and the visual arts.
Author: Ambrose Bierce Publisher: Prabhat Prakashan ISBN: Category : Fiction Languages : en Pages : 10
Book Description
The Eyes of the Panther by Ambrose Bierce is a collection of short stories by one of America's most celebrated authors. Known for his wit and biting satire, Bierce's stories explore themes of horror, the supernatural, and the absurd. Key Aspects of the Book "The Eyes of the Panther": Masterful Storytelling: Bierce's writing is renowned for its wit, intelligence, and ability to captivate readers. Exploration of Themes: The stories in this collection delve into themes such as horror, the supernatural, and human nature. Satire and Irony: Bierce is known for his use of satire and irony, which makes his stories both entertaining and thought-provoking. Ambrose Bierce was an American journalist, writer, and satirist who is best known for his short stories, including "An Occurrence at Owl Creek Bridge" and "The Devil's Dictionary." A veteran of the American Civil War, Bierce's experiences in the conflict heavily influenced his writing, which often explores themes of war, horror, and the supernatural. He disappeared in Mexico in 1913 and was never seen again.
Author: Francis Augustus Macnutt Publisher: Franklin Classics ISBN: 9780342342112 Category : Languages : en Pages : 484
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Álvaro Rocha
Author: Álvaro Rocha
Author: Gérard Cliquet
Author: Andrea Canepari
Author: Rafik A. Aliev
Author: H. G. Wells
Author: Luca Molinari
Author: Ambrose Bierce
Author: Luke Howard
Author: Luke Howard
Author: Francis Augustus Macnutt