Author: Colleen Francis
Publisher: AMACOM
ISBN: 0814433774
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!
Nonstop Sales Boom
Author: Colleen Francis
Publisher: AMACOM
ISBN: 0814433774
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!
Publisher: AMACOM
ISBN: 0814433774
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!
Right on the Money
Author: Colleen Francis
Publisher: Morgan James Publishing
ISBN: 1631956728
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world. Even before COVID-19 upended lives and forced people to reimagine every interaction, “business as usual” tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environment—in which customers move through much of the buying cycle before ever engaging sellers—others stuck to their guns and found themselves condemned to failure. The bottom line: accept and embrace change or be done in sales. Right on the Money offers a compelling blueprint to understand and win over today’s buyers. It also offers a wealth of field-tested, actionable steps to excel in a marketplace far more digital, far less centralized, incredibly dynamic and much more lucrative than ever before. Colleen Francis sheds light on the current sales landscape and helps readers align personal and organizational strategies to win.
Publisher: Morgan James Publishing
ISBN: 1631956728
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world. Even before COVID-19 upended lives and forced people to reimagine every interaction, “business as usual” tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environment—in which customers move through much of the buying cycle before ever engaging sellers—others stuck to their guns and found themselves condemned to failure. The bottom line: accept and embrace change or be done in sales. Right on the Money offers a compelling blueprint to understand and win over today’s buyers. It also offers a wealth of field-tested, actionable steps to excel in a marketplace far more digital, far less centralized, incredibly dynamic and much more lucrative than ever before. Colleen Francis sheds light on the current sales landscape and helps readers align personal and organizational strategies to win.
Boom Town
Author: Marjorie Rosen
Publisher: Chicago Review Press
ISBN: 1569763704
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Investigating the personal stories behind the headquarters of the Wal-Mart empire, this examination focuses on the growth of Bentonville, Arkansas--a microcosm of America's social, political, and cultural shift. Numerous personalities are interviewed, including a multimillionaire Palestinian refugee who arrived penniless and is now dedicated to building a synagogue, a Mexican mother of three who was fired after injuring herself on the job, a black executive hired to diversify Wal-Mart whose arrival coincided with a KKK rally, and a Hindu father concerned about interracial dating. In documenting these citizens' stories, this account reveals the challenges and issues facing those who compose this and other "boom towns"--where demographics, the economy, and immigration and migration patterns are continually in flux. In shedding light on these important and timely anecdotes of America's changing rural and suburban landscape, this exploration provides an entertaining and intimate chronicle of the different ethnicities, races, and religions as well as their ongoing struggles to adapt. Emerging as subtle sociology combined with drama and humanity, this overview illustrates the imperceptible and occasionally unpredictable movements that affect the nonmetropolitan environment of the United States.
Publisher: Chicago Review Press
ISBN: 1569763704
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Investigating the personal stories behind the headquarters of the Wal-Mart empire, this examination focuses on the growth of Bentonville, Arkansas--a microcosm of America's social, political, and cultural shift. Numerous personalities are interviewed, including a multimillionaire Palestinian refugee who arrived penniless and is now dedicated to building a synagogue, a Mexican mother of three who was fired after injuring herself on the job, a black executive hired to diversify Wal-Mart whose arrival coincided with a KKK rally, and a Hindu father concerned about interracial dating. In documenting these citizens' stories, this account reveals the challenges and issues facing those who compose this and other "boom towns"--where demographics, the economy, and immigration and migration patterns are continually in flux. In shedding light on these important and timely anecdotes of America's changing rural and suburban landscape, this exploration provides an entertaining and intimate chronicle of the different ethnicities, races, and religions as well as their ongoing struggles to adapt. Emerging as subtle sociology combined with drama and humanity, this overview illustrates the imperceptible and occasionally unpredictable movements that affect the nonmetropolitan environment of the United States.
The Unstoppable Organization
Author: Shawn Casemore
Publisher: Red Wheel/Weiser
ISBN: 1632658828
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities. How can you continually improve your employees’ morale and performance in a sustainable way? How can you stay ahead of your customers’ ever-changing needs without spending a fortune on technology? How will you survive financially amidst the rising costs of retaining talent, attracting customers, and introducing technology? Whether you are a CEO, executive, or entrepreneur, in The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices to: Engage your people to increase their productivity and morale. Empower your customers to become invested in and loyal ambassadors of your brand. Gain clarity on where you should invest in order to achieve the highest possible ROI. Increase creativity within your organization to tackle and overcome emerging challenges. Prepare for the next generation of employees and customers. Building and sustaining a highly competitive and profitable organization can be complex and confusing, but it needn’t be. The Unstoppable Organization shares insights and examples of dozens of companies who are growing leaps and bounds over their competition, all with a stabilized and highly engaged workforce who help them connect and satisfy their customers each and every day.
Publisher: Red Wheel/Weiser
ISBN: 1632658828
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities. How can you continually improve your employees’ morale and performance in a sustainable way? How can you stay ahead of your customers’ ever-changing needs without spending a fortune on technology? How will you survive financially amidst the rising costs of retaining talent, attracting customers, and introducing technology? Whether you are a CEO, executive, or entrepreneur, in The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices to: Engage your people to increase their productivity and morale. Empower your customers to become invested in and loyal ambassadors of your brand. Gain clarity on where you should invest in order to achieve the highest possible ROI. Increase creativity within your organization to tackle and overcome emerging challenges. Prepare for the next generation of employees and customers. Building and sustaining a highly competitive and profitable organization can be complex and confusing, but it needn’t be. The Unstoppable Organization shares insights and examples of dozens of companies who are growing leaps and bounds over their competition, all with a stabilized and highly engaged workforce who help them connect and satisfy their customers each and every day.
The Art of Change Leadership
Author: Cheryl Cran
Publisher: John Wiley & Sons
ISBN: 1119124751
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that illustrates how to increase speed and agility during times of intense technological innovation and fast change, this resource focuses on the ways in which you, as an individual, can harness your unique abilities to lead cultural change and personal leadership in a positive and proactive way. Through eleven comprehensive chapters, explore the need for increased human brain speed, how to improve your focus, the body/mind connection, agility within a team setting, improving productivity, communication with your team, and more. Technology, globalization, evolving business models—these are just some of the variables impacting the competitive landscapes across virtually all industries. To keep up with the changes that these and other factors are creating, it is critical that you are able to understand what change leadership is, why it is important, and how you can leverage it in your workplace to positively impact your company. Explore research on change leadership vs. change management to improve business Leverage technology to improve productivity and adaptability to rapid change Evolutionary approaches to change leadership that include energy management and innovative mindset approaches Discover questionnaires, assessments and quizzes to assess your change leadership agilities The Art of Change Leadership is a (r)evolutionary text that prepares you to increase your team's speed and agility, and to thrive in today's continually evolving business environment.
Publisher: John Wiley & Sons
ISBN: 1119124751
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that illustrates how to increase speed and agility during times of intense technological innovation and fast change, this resource focuses on the ways in which you, as an individual, can harness your unique abilities to lead cultural change and personal leadership in a positive and proactive way. Through eleven comprehensive chapters, explore the need for increased human brain speed, how to improve your focus, the body/mind connection, agility within a team setting, improving productivity, communication with your team, and more. Technology, globalization, evolving business models—these are just some of the variables impacting the competitive landscapes across virtually all industries. To keep up with the changes that these and other factors are creating, it is critical that you are able to understand what change leadership is, why it is important, and how you can leverage it in your workplace to positively impact your company. Explore research on change leadership vs. change management to improve business Leverage technology to improve productivity and adaptability to rapid change Evolutionary approaches to change leadership that include energy management and innovative mindset approaches Discover questionnaires, assessments and quizzes to assess your change leadership agilities The Art of Change Leadership is a (r)evolutionary text that prepares you to increase your team's speed and agility, and to thrive in today's continually evolving business environment.
How To Sell When Nobody's Buying
Author: Dave Lakhani
Publisher: John Wiley & Sons
ISBN: 047052359X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.
Publisher: John Wiley & Sons
ISBN: 047052359X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.
Richistan
Author: Robert Frank
Publisher: Crown Currency
ISBN: 0307341453
Category : Social Science
Languages : en
Pages : 290
Book Description
THE NEW YORK TIMES BESTSELLER RICH-I-STAN n. 1. a new country located in the heart of America, populated entirely by millionaires, most of whom acquired their wealth during the new Gilded Age of the past twenty years. 2. a country with a population larger than Belgium and Denmark; typical citizens include “spud king” J. R. Simplot; hair stylist Sydell Miller, the new star of Palm Beach; and assorted oddball entrepreneurs. 3. A country that with a little luck and pluck, you, too, could be a citizen of. The rich have always been different from you and me, but Robert Frank’s revealing and funny journey through “Richistan” entertainingly shows that they are truly another breed.
Publisher: Crown Currency
ISBN: 0307341453
Category : Social Science
Languages : en
Pages : 290
Book Description
THE NEW YORK TIMES BESTSELLER RICH-I-STAN n. 1. a new country located in the heart of America, populated entirely by millionaires, most of whom acquired their wealth during the new Gilded Age of the past twenty years. 2. a country with a population larger than Belgium and Denmark; typical citizens include “spud king” J. R. Simplot; hair stylist Sydell Miller, the new star of Palm Beach; and assorted oddball entrepreneurs. 3. A country that with a little luck and pluck, you, too, could be a citizen of. The rich have always been different from you and me, but Robert Frank’s revealing and funny journey through “Richistan” entertainingly shows that they are truly another breed.
Legend
Author: Marie Lu
Publisher: Penguin
ISBN: 110154595X
Category : Young Adult Fiction
Languages : en
Pages : 318
Book Description
"Legend doesn't merely survive the hype, it deserves it." From the New York Times bestselling author of The Young Elites What was once the western United States is now home to the Republic, a nation perpetually at war with its neighbors. Born into an elite family in one of the Republic's wealthiest districts, fifteen-year-old June is a prodigy being groomed for success in the Republic's highest military circles. Born into the slums, fifteen-year-old Day is the country's most wanted criminal. But his motives may not be as malicious as they seem. From very different worlds, June and Day have no reason to cross paths - until the day June's brother, Metias, is murdered and Day becomes the prime suspect. Caught in the ultimate game of cat and mouse, Day is in a race for his family's survival, while June seeks to avenge Metias's death. But in a shocking turn of events, the two uncover the truth of what has really brought them together, and the sinister lengths their country will go to keep its secrets. Full of nonstop action, suspense, and romance, this novel is sure to move readers as much as it thrills.
Publisher: Penguin
ISBN: 110154595X
Category : Young Adult Fiction
Languages : en
Pages : 318
Book Description
"Legend doesn't merely survive the hype, it deserves it." From the New York Times bestselling author of The Young Elites What was once the western United States is now home to the Republic, a nation perpetually at war with its neighbors. Born into an elite family in one of the Republic's wealthiest districts, fifteen-year-old June is a prodigy being groomed for success in the Republic's highest military circles. Born into the slums, fifteen-year-old Day is the country's most wanted criminal. But his motives may not be as malicious as they seem. From very different worlds, June and Day have no reason to cross paths - until the day June's brother, Metias, is murdered and Day becomes the prime suspect. Caught in the ultimate game of cat and mouse, Day is in a race for his family's survival, while June seeks to avenge Metias's death. But in a shocking turn of events, the two uncover the truth of what has really brought them together, and the sinister lengths their country will go to keep its secrets. Full of nonstop action, suspense, and romance, this novel is sure to move readers as much as it thrills.
INKED
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 1119540518
Category : Business & Economics
Languages : en
Pages : 343
Book Description
Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today’s buyers have more power than ever before—more information, more at stake, and more control over the buying process—they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal. In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer—along with your company’s growth, profits, and market valuation. In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator. In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN. You’ll learn: Seven Immutable Rules of Sales Negotiation Why “Win-Win” Usually Means “You-Lose” The One Rule of Sales Negotiation You Must Never Break How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles Seven Principles of Effective Sales Negotiation Communication How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table How to Protect Yourself from the Psychological Games that Buyers Play With these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve. INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer. You’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients—a who’s who of the world’s most prestigious organizations—right into your hands.
Publisher: John Wiley & Sons
ISBN: 1119540518
Category : Business & Economics
Languages : en
Pages : 343
Book Description
Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today’s buyers have more power than ever before—more information, more at stake, and more control over the buying process—they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal. In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer—along with your company’s growth, profits, and market valuation. In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator. In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN. You’ll learn: Seven Immutable Rules of Sales Negotiation Why “Win-Win” Usually Means “You-Lose” The One Rule of Sales Negotiation You Must Never Break How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles Seven Principles of Effective Sales Negotiation Communication How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table How to Protect Yourself from the Psychological Games that Buyers Play With these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve. INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer. You’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients—a who’s who of the world’s most prestigious organizations—right into your hands.
Lead with a Story
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.