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Author: Teri McNamara Publisher: ISBN: 9781933719344 Category : Languages : en Pages : 272
Book Description
Nonprofits have long needed a clear, concise, and completely practical guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, develop credible nonprofit business plans and fundraising proposals, ensure focused and effective marketing, evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, evaluate program performance against goals and outcomes, and understand how a program really works in order to improve or duplicate the program.
Author: Teri McNamara Publisher: ISBN: 9781933719344 Category : Languages : en Pages : 272
Book Description
Nonprofits have long needed a clear, concise, and completely practical guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, develop credible nonprofit business plans and fundraising proposals, ensure focused and effective marketing, evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, evaluate program performance against goals and outcomes, and understand how a program really works in order to improve or duplicate the program.
Author: Chari Smith Publisher: ISBN: 9781736315903 Category : Languages : en Pages : 246
Book Description
Are you overwhelmed on how to do nonprofit program evaluation? You're not alone. Chari's here to help! There are many ways to do program evaluation, making it difficult to know how to start. In this book, Chari outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports. Key topics addressed: Understand how to build buy-in for evaluation and address staff resistance and make a realistic program evaluation plan Create measurable outcomes for both grant applications and to guide program improvement Develop an impact and/or logic model that visually communicates what your program does and the difference it makes Create useful surveys that measure what matters Understand the choices in how to manage your data - spreadsheets v. database solutions Basic data analysis and reporting to make meaning of your data Included with the book is a link to a companion website filled with downloadable real world examples and templates.
Author: John J. Burnett Publisher: John Wiley & Sons ISBN: 047179189X Category : Business & Economics Languages : en Pages : 340
Book Description
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author: Chari Smith Publisher: ISBN: 9780578803883 Category : Languages : en Pages : 246
Book Description
Are you overwhelmed on how to do nonprofit program evaluation? You're not alone. Chari's here to help! There are many ways to do program evaluation, making it difficult to know how to start. In this book, Chari outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports. Key topics addressed: Understand how to build buy-in for evaluation and address staff resistance and make a realistic program evaluation plan Create measurable outcomes for both grant applications and to guide program improvement Develop an impact and/or logic model that visually communicates what your program does and the difference it makes Create useful surveys that measure what matters Understand the choices in how to manage your data - spreadsheets v. database solutions Basic data analysis and reporting to make meaning of your data Included with the book is a link to a companion website filled with downloadable real world examples and templates. About Chari Smith Chari Smith believes evaluation should be accessible, practical and usable. She founded Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. She has taught several workshops helping nonprofit professionals understand the value and use of program evaluation. She is also a wife, mother, jazz pianist, singer/songwriter, and devoted yogi. Here's What People Are Saying about Nonprofit Program Evaluation Made Simple The ability to measure impact and share that success with the world is foundational to a thriving nonprofit and unlocks doors leading to visibility and funding. Leaders mistakenly believe that the process is too expensive, too timing consuming or that their kind of work can't be measured. Chari's approach to program evaluation will bust these myths and unlock these doors - offering a simple and accessible approach to your efforts to invite more people to know more and do more for your cause. Joan Garry Author of Nonprofits are Messy Principal at Joan Garry Consulting and Founder of Nonprofit Leadership Lab Understanding your organization's impact requires using data to learn and improve on a regular basis and that can be a daunting task. In this book, Chari Smith has demystified the process of creating an effective evaluation process for nonprofits. The book offers many practical tips that will help your organization improve results. Beth Kanter Virtual Facilitator, Trainer, and Author www.bethkanter.org Making the complex simple, the complicated doable, the abstract concrete, and the frightening friendly takes a special combination of expertise, experience, and communications skill. Chari Smith brings all that and more to this accessible, important, and insightful book. Read, learn, and engage. Michael Quinn Patton Founder and CEO Utilization-Focused Evaluation This book provides an excellent blueprint for nonprofits to follow as Smith outlines all the necessary steps to get from the idea phase of evaluation to creating reports and communicating the data in a way that shows impact of your program(s) that stakeholders, community members and funders will all understand and appreciate. Jean Hansen Vice President - School Partnerships and Youth Outreach Special Olympics Oregon
Author: Stacy Landreth Grau Publisher: Oxford University Press, USA ISBN: 0190090804 Category : Nonprofit organizations Languages : en Pages : 241
Book Description
"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--
Author: Kathryn E. Newcomer Publisher: John Wiley & Sons ISBN: 1118893611 Category : Business & Economics Languages : en Pages : 912
Book Description
The leading program evaluation reference, updated with the latest tools and techniques The Handbook of Practical Program Evaluation provides tools for managers and evaluators to address questions about the performance of public and nonprofit programs. Neatly integrating authoritative, high-level information with practicality and readability, this guide gives you the tools and processes you need to analyze your program's operations and outcomes more accurately. This new fourth edition has been thoroughly updated and revised, with new coverage of the latest evaluation methods, including: Culturally responsive evaluation Adopting designs and tools to evaluate multi-service community change programs Using role playing to collect data Using cognitive interviewing to pre-test surveys Coding qualitative data You'll discover robust analysis methods that produce a more accurate picture of program results, and learn how to trace causality back to the source to see how much of the outcome can be directly attributed to the program. Written by award-winning experts at the top of the field, this book also contains contributions from the leading evaluation authorities among academics and practitioners to provide the most comprehensive, up-to-date reference on the topic. Valid and reliable data constitute the bedrock of accurate analysis, and since funding relies more heavily on program analysis than ever before, you cannot afford to rely on weak or outdated methods. This book gives you expert insight and leading edge tools that help you paint a more accurate picture of your program's processes and results, including: Obtaining valid, reliable, and credible performance data Engaging and working with stakeholders to design valuable evaluations and performance monitoring systems Assessing program outcomes and tracing desired outcomes to program activities Providing robust analyses of both quantitative and qualitative data Governmental bodies, foundations, individual donors, and other funding bodies are increasingly demanding information on the use of program funds and program results. The Handbook of Practical Program Evaluation shows you how to collect and present valid and reliable data about programs.
Author: John L. Fortenberry Publisher: Jones & Bartlett Publishers ISBN: 0763782610 Category : Business & Economics Languages : en Pages : 316
Book Description
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Author: Teri McNamara
Author: Teri McNamara
Author: 
Author: Carter McNamara
Author: Chari Smith
Author: John J. Burnett
Author: Edward J. Pawlak
Author: Chari Smith
Author: Stacy Landreth Grau
Author: Kathryn E. Newcomer
Author: John L. Fortenberry