Non-Comparative and Comparative Advertising in Oligopolistic Markets PDF Download
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Author: Maria Alipranti Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases relatively to non-comparative advertising as market competition intensifies. Interestingly, the use of comparative advertising may lead to higher consumers' surplus and welfare in a mixed advertising market than in the absence of advertising or when either comparative or non-comparative advertising is not present.
Author: Maria Alipranti Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases relatively to non-comparative advertising as market competition intensifies. Interestingly, the use of comparative advertising may lead to higher consumers' surplus and welfare in a mixed advertising market than in the absence of advertising or when either comparative or non-comparative advertising is not present.
Author: Ruth M. Corbin Publisher: Academic Press ISBN: 012809351X Category : Technology & Engineering Languages : en Pages : 192
Book Description
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Author: Bimal N. Patel Publisher: Taylor & Francis ISBN: 1134863616 Category : Law Languages : en Pages : 270
Book Description
This is one of the first volumes that uses economic tools to analyse and evaluate law and policy in India. Applying economic theories such as incentive analysis, cost–benefit studies, and game theory, the essays in the volume negotiate contentious issues in law including property, contracts, torts, nuclear liability regime, bankruptcy law, criminal law and procedure, constitutional law, administrative law, environmental law, and family law. A radical take on commercial and socio-legal issues in India, this book will greatly interest scholars and researchers of law, political economy, and public policy.
Author: I Vogelsang Publisher: Taylor & Francis ISBN: 1136470891 Category : Business & Economics Languages : en Pages : 136
Book Description
Public enterprises remain of fundamental importance in advanced economies, and this volume characterises them as hybrids, influenced by markets and ministries.
Author: Maria Alipranti
Author: Maria Alipranti
Author: Maria Alipranti
Author: Ruth M. Corbin
Author: Winand Emons
Author: Bimal N. Patel
Author: Ingo Vogelsang
Author: I Vogelsang
Author: Mokhtar M. Metwally
Author: Robert Thomas Stack
Author: Chia-ai Yao