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Author: Louie La Vella Publisher: Cold Rock Publishing ISBN: 0988103060 Category : Business & Economics Languages : en Pages : 178
Book Description
Who wouldn’t want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it. Learn the Secrets to Building Your Own Nightlife Event Business and How to Make It Inside One of the World’s Hottest IndustriesWritten by Nightlife Marketing Consultant Louie La Vella. He has built a successful nightlife event business since being a teenager and now has almost 20 years experience under his belt. With over 30 live concerts and a thousand plus weekly events, La Vella gives a fascinating insight into the club and bar industry and how marketing and promotions can create a lucrative income for anyone with out of the box creative and social skills.
Author: Louie La Vella Publisher: Cold Rock Publishing ISBN: 0988103060 Category : Business & Economics Languages : en Pages : 178
Book Description
Who wouldn’t want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it. Learn the Secrets to Building Your Own Nightlife Event Business and How to Make It Inside One of the World’s Hottest IndustriesWritten by Nightlife Marketing Consultant Louie La Vella. He has built a successful nightlife event business since being a teenager and now has almost 20 years experience under his belt. With over 30 live concerts and a thousand plus weekly events, La Vella gives a fascinating insight into the club and bar industry and how marketing and promotions can create a lucrative income for anyone with out of the box creative and social skills.
Author: Jon Taffer Publisher: Houghton Mifflin Harcourt ISBN: 0544148304 Category : Business & Economics Languages : en Pages : 259
Book Description
Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.
Author: Liane Cassavoy Publisher: Entrepreneur Press ISBN: 1613082568 Category : Business & Economics Languages : en Pages : 210
Book Description
An updated edition of the fifth best-selling book of the successful Startup Series, Start Your Own Bar and Club is a comprehensive guide that shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Updated with the latest industry trends, news, and resources, readers learn about the hottest bar and club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more. The experts at Entrepreneur take aspiring business owners step-by-step through start-up basics including scouting locations, researching their market, and licensing requirements. Eager entrepreneurs learn first-hand from industry experts how to research their market, design an attractive atmosphere, create policies and procedures, woo their patrons and keep them coming back. Also covered is the latest equipment such as new cash register systems and HDTVs, and expanded information on the Special Occupancy Tax, liquor liability insurance, and third-party liability insurance.
Author: Nick Fosberg Publisher: Createspace Independent Publishing Platform ISBN: 9781546618577 Category : Languages : en Pages : 172
Book Description
If you''re a bar or restaurant owner, who''s looking to attract new customers and turn them into loyal customers, Bar Restaurant Success is going to give you a step by step road map to follow to make that happen. Here''s what 2 industry experts had to say. "This should be a book that every owner or operator owns and devours. In my 20 plus years in the hospitality industry, I have yet to read anything like this. I got value on just about every page and couldn''t stop reading!" James Henderson, Former Director of Operations TGI Fridays & Former Vice President of Human Resources for Rafferty''s Restaurants "From Nick''s personal experience, his insight into the industry, not only provides today''s operators with an informative analysis on the ever changing consumer loyalty relationship, but has also developed a proven solution in navigating and fusing the old world traditions of the hospitality industry with today''s ever changing technology driven consumer. Bar Restaurant Success is a must read for any operator looking to stay ahead of the curve in securing and building customer loyalty for long term success." James Moreland, a New York based bar lifestyle, trade & industry expert Who Is The Book For? Any bar or restaurant owner who: *Wants an easier, faster, less riskier way to increase sales and attract new customer without risking advertising dollars. *Wants multiple ways to leverage their time and systematize their business so they can spend more time with family and friends. *Wants a simple step-by-step guide to hand to their managers to help increase sales and get new customers in the door. *Wants any advantage they can get over their competition. Any manager, server, or bartender who: *Has a passion for marketing and promotions and wants to take their income to the next level by helping their owners build their business with proven, time tested marketing strategies. *Eventually sees themselves opening up their own bar or restaurant in the near future and wants a proven formula for building and scaling the business in a way where their brand stands out from the competition. Here Are A Few Secrets That You''ll Discover... *The number one reason owners see zero results from social media marketing and the one simple tweak to fix it. *How to ONLY advertise to people in your area who are BUYING beer, wine, liquor, and meals at other bars and restaurants on their credit cards - can you think of the ROI you''d get targeting ONLY these types of people with offers to your business. *How Lena added 20 daily loyal customers to her business in just 60 days using one marketing strategy that cost very little to use. (Every bar and restaurant owner should be using this one strategy, but most are unaware of what it is) *How a high end steakhouse in Houston, TX made almost $60,000 in sales and got over 2,000 brand new customers in the door with one promotion using Facebook and e-mail. *The little known secret a restaurant owner in a town of 14,000 in Minnesota used to generate nearly $30,000 in sales from only using his e-mail list (If this works for small town restaurant owners, it will work for anyone). *The one key element that determines if your marketing campaign is going to be a success or failure. *The best offers to make to get new customers in your doors & the worst offers to make (Based on 6 years of testing different offers. This is your shortcut to eliminating trial and error). *The 5 key ingredients you need in every ad to get the highest ROI on your marketing dollars - If you leave one of these out, you''re marketing efforts can be a total loss. *The $85 marketing campaign that can easily bring you well over $1,000 in sales if your ticket average is at least $15.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1466673583 Category : Business & Economics Languages : en Pages : 2254
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Julio Mario Zambrano Publisher: Julio Mario Zambrano ISBN: 9780997947212 Category : Languages : en Pages : 106
Book Description
Julio Mario Zambrano, known as the nightlife entrepreneur gives us the basics into the art of nightclub-promotion. This book is a memoir that includes a how to guide from the very beginning to the highest moments in his career, without forgetting the mistakes made along the way.
Author: Steve Zimmerman Publisher: ISBN: 9780988924901 Category : Restaurant management Languages : en Pages : 348
Book Description
In this book you will learn my trade secrets from being a front-line restaurant, bar, and club owner/operator, as well as my extensive experience as a buyer and seller of many restaurants, bars and clubs. For a 45 year period (1950-1996), my family owned and operated: a) Zim's Restaurants, the largest independent non-franchised restaurant chain in San Francisco, b) nearly 35 restaurants, bars and/or clubs in Northern California including Zim's Restaurants, Z's Bountiful Buffets, Kibby's Drive Ins, and Casa Carlita's Mexican Restaurants and c) miscellaneous other operations, including many cocktail lounges. Today I own Restaurant Realty Company, the largest restaurant, bar and club business brokerage in California. I have personally sold over 800 restaurant, bar and club businesses, and I have completed over 2,500 business valuations since 1996. Throughout this book I will share my experiences and knoweldge from my twenty-plus years of restaurant experience, and more than thirty years of real estate experience. Having worn many hats as a restaurant, bar, and club owner/operator, buyer, seller, landlord, and broker, I want to share my years of experience to make it easier for prospective restaurant, bar or club buyers to learn how to effectively purchase a business. My goal is to help a buyer understand the key things he, or she, needs to know in order to minimize mistakes and to make a successful, well-thought-out purchase. I want this purchase to have a strong chance for success, subject to buyers operating the business properly after they take ownership. I cover the following topics in the book: 1. The Buyer - a. motivations for buying, b. things you need to know before buying, c. qualfications needed to purchase, d. things you need to do before you purchase, e. the advantages and disadvantages of buying an existing business versus starting one from scratch, f. what are you buying, and g. how buyers initially screeen business opportunities; 2. What Do You Need - a. the essential for preparing a business plan, b. how much money do you need to open and operate, c. methods for raising money; 3. Buyers Do's and Don'ts - a. buyer's three-stage checklist, b. important questions and information to ask the seller, c. signs to look for to determine if the seller's business is in trouble; 4. Success Vs. Failure - a. key ingredients for a successful business from a customer's and buyer's perspective, b. why so many businesses fail, c. turning a losing business into a winning business opportunity, d. why do sellers sell?; 5. Valuations and Other Financial Aspects - a. various sample valuations, b. understanding financial statements; 6. Importance of Location - a. major factors in selecting a strong location, b. how an operator determines if an existing site will work for his proposed new operation, c. special types of locations, d. how to find a good restaurant site; 7. Lease and Other Legal Aspects - a. premise lease, b. how a tenant can negotiate a good lease and renew it on favorable terms, c. helpful techniques in negotiating your lease, d. why landlords want to maximize their rent; 8. Steps to the Sale - a. selling process from offer stage to close of escrow stage, b. dealing with the most common problems related to the sale and how to ensure a closed escrow, c. overcoming the most common obstacles in dealing with the landlord, d. the main three parties in the transaction: buyer, seller and landlord, e. how the sales process works, f. explanation of the asset purchase agreement, g. the buyer's due-diligence process, h. things that can go wrong during a sales transaction that a seller needs to know - and a buyer should too, i. advantages and disadvantages of an asset sale versus a stock sale; 9. Is Franchising For You? - the advantages and disadvantages of buying a franchised business versus buying an independent, non-franchised business and 10. Using a Restaurant Broker to Your Advantage.
Author: Ghorbani, Ali Publisher: IGI Global ISBN: 1466648651 Category : Business & Economics Languages : en Pages : 357
Book Description
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Author: Louie La Vella
Author: Louie La Vella
Author: Jon Taffer
Author: Liane Cassavoy
Author: Nick Fosberg
Author: Management Association, Information Resources
Author: Julio Mario Zambrano
Author: Steve Zimmerman
Author: 
Author: 
Author: Ghorbani, Ali