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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Elias Zapple Publisher: CreateSpace ISBN: 9781500338190 Category : Juvenile Fiction Languages : en Pages : 68
Book Description
In a spooky house deep in the mountains of Transylvania lives Nicu, a fangless vampire. Yes, that's right, fangless! Teased by his friends, taunted by his big brother and almost disowned by his parents, Nicu will do anything he can to get his fangs and beat the bullies.
Author: Elias Zapple Publisher: ISBN: 9781976348488 Category : Languages : en Pages : 248
Book Description
4 books in 1! 'Fangless', 'Big Fangs', 'Blood, Blood Everywhere' and 'Dead Again'. Loads of illustrations and fun stories! Follow the adventures of Nicu, a little vampire living in the Carpathian Mountains of Transylvania, Romania. See how he withstands and stays strong in the face of bullying and manages to rise above it.
Author: David Ward Publisher: Fairleigh Dickinson Univ Press ISBN: 9780838636763 Category : History Languages : en Pages : 260
Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: Elias Zapple Publisher: ISBN: 9781912704286 Category : Juvenile Fiction Languages : en Pages : 234
Book Description
4 books in 1! 'Fangless', 'Big Fangs', 'Blood, Blood Everywhere' and 'Dead Again'. Loads of illustrations and fun stories! Follow the adventures of Nicu, a little vampire living in the Carpathian Mountains of Transylvania, Romania. See how he withstands and stays strong in the face of bullying and manages to rise above it.
Author: Merriam-Webster, Inc Publisher: Merriam-Webster ISBN: 9780877796329 Category : Reference Languages : en Pages : 356
Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: Elias Zapple Publisher: ISBN: 9781912704293 Category : Juvenile Fiction Languages : en Pages : 234
Book Description
4 books in 1! 'Fangless', 'Big Fangs', 'Blood, Blood Everywhere' and 'Dead Again'. Loads of illustrations and fun stories! Follow the adventures of Nicu, a little vampire living in the Carpathian Mountains of Transylvania, Romania. See how he withstands and stays strong in the face of bullying and manages to rise above it.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Elias Zapple
Author: Elias Zapple
Author: David Ward
Author: 
Author: Elias Zapple
Author: 
Author: Merriam-Webster, Inc
Author: Elias Zapple
Author: Alessandra Ceretto