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Author: Ken Schmidt Publisher: Simon and Schuster ISBN: 1501155636 Category : Business & Economics Languages : en Pages : 368
Book Description
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Author: Simon Reynolds Publisher: Catapult ISBN: 159376460X Category : Music Languages : en Pages : 513
Book Description
Bring the Noise weaves together interviews, reviews, essays, and features to create a critical history of the last twenty years of pop culture, juxtaposing the voices of many of rock and hip hop’s most provocative artists—Morrissey, Public Enemy, The Beastie Boys, The Stone Roses, P.J. Harvey, Radiohead—with Reynolds’s own passionate analysis. With all the energy and insight you would expect from the author of Rip It Up and Start Again, Bring the Noise tracks the alternately fraught and fertile relationship between white bohemia and black street music. The selections transmit the immediacy of their moment while offering a running commentary on the broader enduring questions of race and resistance, multiculturalism, and division. From grunge to grime, from Madchester to the Dirty South, Bring the Noise chronicles hip hop and alternative rock’s competing claims to be the cutting edge of innovation and the voice of opposition in an era of conservative backlash. Alert to both the vivid detail and the big picture, Simon Reynolds has shaped a compelling narrative that cuts across a thrillingly turbulent two-decade period of pop music.
Author: Lauren Shippen Publisher: Tor Teen ISBN: 1250297524 Category : Young Adult Fiction Languages : en Pages : 336
Book Description
Lauren Shippen's The Infinite Noise is a stunning, original debut novel based on her wildly popular and award-winning podcast The Bright Sessions. Caleb Michaels is a sixteen-year-old champion running back. Other than that his life is pretty normal. But when Caleb starts experiencing mood swings that are out of the ordinary for even a teenager, his life moves beyond “typical.” Caleb is an Atypical, an individual with enhanced abilities. Which sounds pretty cool except Caleb's ability is extreme empathy—he feels the emotions of everyone around him. Being an empath in high school would be hard enough, but Caleb's life becomes even more complicated when he keeps getting pulled into the emotional orbit of one of his classmates, Adam. Adam's feelings are big and all-consuming, but they fit together with Caleb's feelings in a way that he can't quite understand. Caleb's therapist, Dr. Bright, encourages Caleb to explore this connection by befriending Adam. As he and Adam grow closer, Caleb learns more about his ability, himself, his therapist—who seems to know a lot more than she lets on—and just how dangerous being an Atypical can be. “What if the X-Men, instead of becoming superheroes, decided to spend some time in therapy?” (Vox on The Bright Sessions) At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Suzanne Mehler Whiteley Publisher: Wayne State University Press ISBN: 9780814328224 Category : Biography & Autobiography Languages : en Pages : 180
Book Description
The author describes her experiences during the Holocaust between the ages of five and nine, in Amsterdam, as a prisoner in the Westerbork and Bergen-Belsen concentration camps, and eventually in the United States.
Author: Daniel Rachel Publisher: Macmillan + ORM ISBN: 1466865210 Category : Music Languages : en Pages : 623
Book Description
THE ART OF NOISE offers an unprecedented collection of insightful, of-the-moment conversations with twenty-seven great British songwriters and composers. They discuss everything from their individual approaches to writing, to the inspiration behind their most successful songs, to the techniques and methods they have independently developed to foster their creativity. Contributors include: Sting * Ray Davies * Robin Gibb * Jimmy Page * Joan Armatrading * Noel Gallagher * Lily Allen * Annie Lennox * Damon Albarn * Noel Gallagher * Laura Marling * Paul Weller * Johnny Marr * and many more Musician-turned-author Daniel Rachel approaches each interview with an impressive depth of understanding—of the practice of songwriting, but also of each musician's catalog. The result is a collection of conversations that's probing, informed, and altogether entertaining—what contributor Noel Gallagher called "without doubt the finest book I've ever read about songwriters and the songs they write." The collected experience of these songwriters makes this book the essential word of songwriting—as spoken by the songwriters themselves.