Author: New York Times CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
Book Description
Newspaper Advertising Typography
Author: New York Times CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
Book Description
A Technique for the Teaching of Newspaper and Advertising Typography
Author: Kenneth Eugene OlsonPublisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description
The Typography of Newspaper Advertisements
Author: Francis MeynellPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 248
Book Description
The Art & Practice of Typography
Author: Edmund Geiger GressPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 334
Book Description
Advertising Design and Typography
Author: Alex W. WhitePublisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 226
Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The New York Times Advertising Department Type Book
Author: The American Manual of Typography
Author: Oswald Publishing CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 212
Book Description
The Art & Practice of Typography
Author: Edmund G. GressPublisher: Good Press
ISBN:
Category : Design
Languages : en
Pages : 626
Book Description
In 'The Art & Practice of Typography' by Edmund G. Gress, readers are taken on a comprehensive journey through the world of typography, exploring its history, techniques, and significance in the realm of visual communication. Gress's meticulous attention to detail and informative writing style make this book a valuable resource for both seasoned designers and beginners seeking to enhance their understanding of typography. Drawing on examples from classic and contemporary sources, Gress delves into the nuances of type design, layout, and utilization, providing readers with a deep appreciation for the artistry involved in creating effective typographic compositions. This book is a must-read for anyone interested in graphic design, marketing, or the visual arts. Edmund G. Gress's expertise in typography and passion for sharing his knowledge shine through in every page of this enlightening and engaging book. His extensive experience in the field and dedication to his craft make him a trusted authority on the subject, making 'The Art & Practice of Typography' a true gem for design enthusiasts and professionals alike. I highly recommend this book to anyone looking to expand their design skills and deepen their understanding of the power of typography in visual communication.
Typographic Design in Advertising
Author: Laurance Benjamin SiegfriedPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 148
Book Description
Printing and Typography for Beginners, Using the Self-study Method
Author: Arnold LevitasPublisher:
ISBN:
Category : Printing
Languages : en
Pages : 234
Book Description