Purchase of Newspaper Advertising ... PDF Download

Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 26

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Author: Lawrence A. Kreiser, Jr.
Publisher: LSU Press
ISBN: 0807171565
Category : History
Languages : en
Pages : 252

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Book Description
Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Bonds
Languages : en
Pages : 196

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Author: United States. Congress. Senate. Committee on Banking and Currency
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 144

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Book Description

Author: Jane Lamb
Publisher: Walch Publishing
ISBN: 9780825100376
Category : Education
Languages : en
Pages : 292

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Book Description
A tool and sourcebook, with reproducible pages, aids teachers using the newspaper in the classroom.

Author: Michael Gingold
Publisher:
ISBN: 9781948221115
Category : Art
Languages : en
Pages : 270

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Book Description
Once upon a time - the 1980s - in a galaxy not really all that far away - New York - Michael Gingold started a collection of newspaper advertisements for the science fiction, fantasy, and horror releases that stoked his passion as a genre fan. Eventually, he would grow up to become editor-in-chief of the horror magazine Fangoria, plus a writer for numerous other genre publications, a screenwriter, respected author, and all-around expert for films frightful and fanstastical. As the years went by, Michael held on to this collection of weird and wonderful art, eventually publishing the best-selling, horror-themed Ad Nauseam: Newsprint Nightmares from the 1980s and its sequel, Ad Nauseam II: Newsprint Nightmares from the 1990s and 2000s. And now he presents Ad Astra: 20 Years of Newspaper Ads for Sci-Fi & Fantasy Films, a year-by-year look at the movies that shaped many a childhood in the '80s and '90s. Inside this 270-page book, you'll find Star Trek to Starship Troopers, The Dark Crystal to Dark City, Blade Runner to The Running Man, RoboCop to Robot Jox, The Empire Strikes Back to Back to the Future, and many, many more. See alternate artwork for your favorite films, learn the fascinating behind-the-scenes stories of their marketing campaigns, and read the most entertaining and unexpected quotes from reviewers at the time all carefully curated by Michael. So throw on your jetpack as we travel back in time to when print was king and movie marketing was an art form for the ages!

Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 9780691021164
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Author: Pettengill, firm, Newspaper Advertising Agents
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 406

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Book Description

Author: Edith Smit
Publisher: Het Spinhuis
ISBN: 9789055891368
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.