Media Guide PDF Download

Author: David Henderson
Publisher: iUniverse
ISBN: 0595821820
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times

Author:
Publisher: SAGE
ISBN: 9780761919247
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.

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Languages : en
Pages : 24

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Book Description

Author: David Folkenflik
Publisher: PublicAffairs
ISBN: 1610390776
Category : Social Science
Languages : en
Pages : 209

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Book Description
The news media is in the middle of a revolution. Old certainties have been shoved aside by new entities such as WikiLeaks and Gawker, Politico and the Huffington Post. But where, in all this digital innovation, is the future of great journalism? Is there a difference between an opinion column and a blog, a reporter and a social networker? Who curates the news, or should it be streamed unimpeded by editorial influence? Expanding on Andrew Rossi's "riveting" film (Slate), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news that's fit to print.

Author: Rachele Kanigel
Publisher: John Wiley & Sons
ISBN: 1119055245
Category : Language Arts & Disciplines
Languages : en
Pages : 424

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Book Description
New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.

Author: Christopher R. Harris
Publisher: Allyn & Bacon
ISBN: 9780205322596
Category : Journalism
Languages : en
Pages : 0

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Book Description
Discusses important topics in the growing visual communication field. Visual Journalism discusses the growing visual communication field, making it the first book to combine all of the information necessary to start anyone on a visual communication career. This text examines the historical context of visual journalism while providing insights into modern-day applications of new media processes for the new media professional. It consolidates information from various sectors of graphics to aid the "new media" practitioner, providing practical insight into the changing visual profession. By discussing topics such as visual literacy, ethical considerations, reporting and writing, typography and graphic design, and Internet research, it is of value in any course in which students are asked to create and use visual messages - including graphics, photography, Web design, typography, audio, and video.

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Category : Newspapers
Languages : en
Pages : 76

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Author: United States. National Highway Traffic Safety Administration
Publisher:
ISBN:
Category : Drinking and traffic accidents
Languages : en
Pages : 24

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Book Description

Author: Fred Brown
Publisher:
ISBN: 9781936863648
Category :
Languages : en
Pages : 0

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Book Description
Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.

Author: Anthony Adornato
Publisher: CQ Press
ISBN: 1506357164
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.