Author: John Baker OpdyckePublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 240
Book Description
News, Ads, and Sales
Author: John Baker OpdyckePublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 240
Book Description
News, Ads, and Sales
Author: John Baker OpdyckePublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 240
Book Description
News, Ads, and Sales
Author: John Baker OpdyckePublisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
Newspaper Advertising Sales
Author: Harry ChinPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Newspaper Advertising for the Small Retailer
Author: Isabelle M. ZimmerlyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 68
Book Description
Newspaper Advertising
Author: Southern Newspaper Publishers Association FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 116
Book Description
Newspaper Ads that Make Sales Jump
Author: David FowlerPublisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 76
Book Description
News, Ads, and Sales
Author: John Baker OpdyckePublisher: Palala Press
ISBN: 9781356810871
Category :
Languages : en
Pages : 238
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
When Ads Work
Author: John Philip JonesPublisher: M.E. Sharpe
ISBN: 9780765621719
Category : Business & Economics
Languages : en
Pages : 196
Book Description
The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...
Ogilvy on Advertising
Author: David OgilvyPublisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.