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Author: Richard J. Varey Publisher: ISBN: 9781927227503 Category : Consumer protection Languages : en Pages : 674
Book Description
NEW ZEALAND LAW FOR MARKETERS describes and analyses the laws relating to marketing in New Zealand. Written by an author team specialising in commercial law, marketing, and advertising, it presents the full, relevant body of New Zealand law concisely and in a format accessible to students, business owners, and managers. NEW ZEALAND LAW FOR MARKETERS has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references. Aimed at students studying marketing, NEW ZEALAND LAW FOR MARKETERS will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.
Author: Richard J. Varey Publisher: ISBN: 9781927227503 Category : Consumer protection Languages : en Pages : 674
Book Description
NEW ZEALAND LAW FOR MARKETERS describes and analyses the laws relating to marketing in New Zealand. Written by an author team specialising in commercial law, marketing, and advertising, it presents the full, relevant body of New Zealand law concisely and in a format accessible to students, business owners, and managers. NEW ZEALAND LAW FOR MARKETERS has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references. Aimed at students studying marketing, NEW ZEALAND LAW FOR MARKETERS will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.
Author: Ardi Kolah Publisher: Routledge ISBN: 1136405364 Category : Business & Economics Languages : en Pages : 441
Book Description
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Author: Ursula Cheer Publisher: Kluwer Law International B.V. ISBN: 9403535288 Category : Law Languages : en Pages : 308
Book Description
Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in New Zealand surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in New Zealand will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.
Author: Paul Roth Publisher: Kluwer Law International B.V. ISBN: 9403515163 Category : Law Languages : en Pages : 458
Book Description
Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical guide to privacy and data protection law in New Zealand covers every aspect of the subject, including the protection of private life as a fundamental – constitutional – right, the application of international and/or regional conventions protecting the right to privacy, privacy rights in the context of electronic communications or at the workplace, and the protection of individuals regarding the processing of personal data relating to them. Following a general introduction about the country, the monograph assembles its information and guidance in two parts: (1) protection of privacy, including national case law regarding the protection of this fundamental right, specific legislation on the confidentiality of interpersonal communications, and sector-specific rules regarding privacy protection, such as privacy rights of employees, patients, consumers or celebrities; (2) personal data protection, including not only general rules on data quality, legitimate processing, data retention, data subject rights, security and accountability, but also specific provisions regarding the processing of health data or other sensitive personal information, further processing for research purposes, exemptions for law enforcement or national security purposes, and rules regarding liabilities, sanctions and redress.
Author: Lynne Eagle Publisher: SAGE ISBN: 1529738571 Category : Business & Economics Languages : en Pages : 975
Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Author: Jeremy Hubbard Publisher: ISBN: 9780947496432 Category : Commercial law Languages : en Pages : 0
Book Description
"Business Law in New Zealand - An Introduction provides students with a straightforward overview of the legal environment within which businesses in New Zealand must operate. This book covers the needs of a course on business law within the "core" of the Bachelor of Business at Massey University, as well as being prescribed for the 'law and mediation' course at Massey. In addition, it will be of use to anyone who needs to have an awareness of the legal duties associated with doing business in New Zealand and wishes to quickly grasp the essential aspects of the legal framework. The text is also suitable for tertiary courses in introductory business law. The text deals with (1) the basis of New Zealand Law; (2) the law of contract and torts; and (3) particular aspects of business law"--Back cover.
Author: Roddy Mullin Publisher: Kogan Page Publishers ISBN: 0749472472 Category : Business & Economics Languages : en Pages : 288
Book Description
Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions. Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.
Author: Rosemary Tobin Publisher: ISBN: 9781988504421 Category : Digital communications Languages : en Pages : 554
Book Description
Media and entertainment law is a growing and rapidly changing area of law, governed by domestic legislation and challenged by emerging new media such as online news and publishing, blogs, Twitter, Reddit, and Facebook. New Zealand Media and Entertainment Law provides a detailed analysis in a modern framework. The authors weave the intricacies of new media through established case law, legislation and principles while guiding legal and media professionals as they navigate the changing media landscape. In addition to comprehensive analysis of traditional media law, this treatise explores harmful digital communications, the impact of online publication on defamation, regulation of classic and modern media authorities and contempt in light of the Contempt of Court Report released by the Law Commission in June 2017. This treatise is an essential research and reference tool written for practitioners and students of media law, media and advertising agencies, and other professionals who must stay ahead of media regulation.
Author: Richard J. Varey
Author: Richard J. Varey
Author: Ardi Kolah
Author: Ursula Cheer
Author: Paul Roth
Author: John Collinge
Author: 
Author: Lynne Eagle
Author: Jeremy Hubbard
Author: Roddy Mullin
Author: Rosemary Tobin