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Author: Penelope M. Abernathy Publisher: John Wiley & Sons ISBN: 1119218047 Category : Social Science Languages : en Pages : 270
Book Description
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Author: Penelope M. Abernathy Publisher: John Wiley & Sons ISBN: 1119218047 Category : Social Science Languages : en Pages : 270
Book Description
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Author: Jeffrey H. Dyer Publisher: John Wiley & Sons ISBN: 1119763541 Category : Business & Economics Languages : en Pages : 514
Book Description
Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.
Author: Sally J. Power Publisher: Bloomsbury Publishing USA ISBN: 0313054894 Category : Business & Economics Languages : en Pages : 217
Book Description
Most people realize that the employment deal has changed: the days of lifetime employment, or even a clear trajectory up the corporate ladder, are long gone. Dozens of surveys merely quantify what we all know—that education, hard work, and loyalty are no longer enough to guarantee job security. People in mid-career today want to take greater control of their working lives for many reasons. But they are not sure of how to do that in a working world full of change, uncertainty, disappearing career paths, downsizings, and early retirement packages. In The Mid-Career Success Guide, Sally Power draws from her research in management and career development to explain the sources and implications of these trends, and provide solutions to the challenges they present. The book introduces the Employability Plus model, an approach to career management that leaves behind the traditional job- or organization-centric perspectives by focusing on the individual's work, as a portfolio of skills that can be shaped to their interests and to their employers' needs and desires. Moreover, Power explores how individuals can make the time to develop new skills and knowledge, even when they are employed full-time, in order to expand the array of options available. Featuring real-life examples, interactive exercises, and an appendix of research tools and methods, The Mid-Career Success Guide offers fresh strategies and tactics for overcoming job stress and uncertainty, and proactively managing your career in midlife and beyond. In addition, it will serve as an essential resource for managers, human resource and career counseling professionals, and professors and students of organizational behavior and workplace trends.
Author: Wenxian Zhang Publisher: Springer Nature ISBN: 3030475794 Category : Business & Economics Languages : en Pages : 404
Book Description
Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating story of internationalization in an emerging economy. As one of the most powerful Chinese companies in the global economy, the largest global telecommunications-equipment producer and a leading consumer-electronics manufacturer, Huawei is a great example of the globalization of the Chinese enterprises in the twenty-first century. In Volume I, scholars critically examine the rise of Huawei as a Chinese global enterprise from the political economy and public policy perspectives, as well as Huawei’s development strategies, innovations, and talent management. In Volume II, multiple authors carefully study the growth of Huawei from regional and geopolitical perspectives, and its corporate communication and crisis management. Within the framework of the trade conflicts between China and the US, controversies over economic sanctions, intellectual-property disputes, and espionage and cyber security concerns, this groundbreaking work makes an important contribution to both academic literature and the ongoing public discourse on Huawei. Volume II is available here: https://www.palgrave.com/gp/book/9783030475635
Author: Andrew R. Thomas Publisher: Bloomsbury Publishing USA ISBN: 0313084513 Category : Business & Economics Languages : en Pages : 233
Book Description
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Author: Ofori, George Publisher: Edward Elgar Publishing ISBN: 1839108231 Category : Business & Economics Languages : en Pages : 576
Book Description
This innovative Research Companion considers the history, nature and status of construction economics, and its need for development as a field in order to be recognised as a distinct discipline. It presents a state-of-the-art review of construction economics, identifying areas for further research.
Author: Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J. Publisher: S. Chand Publishing ISBN: 8121943345 Category : Business & Economics Languages : en Pages : 416
Book Description
Business Policy 1 15 2. Strategy And Strategic Management 16 42 3. Competitive Advantage And Strategies 43 70 4. Business Environment 71 101 5. Strategic Planning 102 120 6. The Strategy Hierarchy Or Level Of Strategy 121 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 270 8. Strategic Change, Decision Making And Formulation 271 315 9. Strategic Control And Evaluation 316 343 10. Strategy Implementation 344 406
Author: Sebastian B. Reiche Publisher: Taylor & Francis ISBN: 1000911179 Category : Business & Economics Languages : en Pages : 585
Book Description
This new edition of Readings and Cases in International Human Resource Management is a classic edited textbook, taking account of recent developments in the international human resources management (IHRM) field, such as the pandemic, the role of diversity, equity, and inclusion, as well as climate change. It includes a range of key readings that are essential for understanding the field and contextualizes each one with a selection of real-life case studies that demonstrate their meaning and impact in practice. The book aims to sensitize the reader to the complex human resource issues that exist in the global business environment. To that end, it strives to publish “tried and true” readings and cases that provide stimulating and intellectually challenging material and are written in ways that engage both the student and the instructor. Key features include: New readings and case studies that account for recent changes in the field, positioned alongside “tried and true” material Integration of contemporary themes such as remote working, digitization, sustainability, and social issues throughout the book An expanded introductory chapter, new discussion questions, and consistent pedagogy throughout Supplemental tutor support material, additional cases, and teaching notes to enhance instructors’ abilities to use the readings and cases with their students Bringing together well-known contributors and field experts into one encompassing text, this textbook is ideal for any class in international human resource management, international organizational behaviour, or international business. This seventh edition is thoroughly updated to enable students to understand the complexity of human resource issues in the post-pandemic era of global, remote, and technology-mediated working.
Author: Penelope M. Abernathy
Author: Penelope M. Abernathy
Author: Jeffrey H. Dyer
Author: 
Author: Sally J. Power
Author: Wenxian Zhang
Author: Andrew R. Thomas
Author: Melissa G. Carr
Author: Ofori, George
Author: Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J.
Author: Sebastian B. Reiche