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Branding New York

Branding New York PDF Author: Miriam Greenberg
Publisher: Routledge
ISBN: 1135919119
Category : Architecture
Languages : en
Pages : 411

Book Description
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Branding New York

Branding New York PDF Author: Miriam Greenberg
Publisher: Routledge
ISBN: 1135919119
Category : Architecture
Languages : en
Pages : 411

Book Description
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Multi-Party Litigation

Multi-Party Litigation PDF Author: Wayne V. McIntosh
Publisher: UBC Press
ISBN: 0774858788
Category : Law
Languages : en
Pages : 297

Book Description
Drawing upon insights from law and politics, Multi-Party Litigation outlines the historical development, political design, and regulatory desirability of multi-party litigation strategies in cross-national perspective and describes a battle being fought on multiple fronts by competing interests. By addressing the potential and constraints of litigation, this book offers a comprehensive account of an international issue that will interest students and practitioners of law, politics, and public policy.

Shopping

Shopping PDF Author: Deborah C. Andrews
Publisher: Rowman & Littlefield
ISBN: 1611495180
Category : Business & Economics
Languages : en
Pages : 231

Book Description
We all shop. The essays in this wide-ranging anthology demonstrates how a material culture perspective—a focus on the mutual creation of people and their things—yields significant insights into multiple aspects of consumption in American culture.

How to Achieve a Heaven on Earth hc

How to Achieve a Heaven on Earth hc PDF Author: John E. Wade II
Publisher: Pelican Publishing Company, Inc.
ISBN: 9781455615544
Category : Social Science
Languages : en
Pages : 350

Book Description
This collection of 101 essays from some of today's most notable thinkers and leaders focuses on the large problems of society, as well as every day challenges, and encourages readers to envision a positive change. The essays explore the themes of peace, democracy, prosperity, racial harmony, ecology, and health, encouraging readers to find meaning in their own lives and share it with others.

New Media and Communication Across Religions and Cultures

New Media and Communication Across Religions and Cultures PDF Author: Nahon-Serfaty, Isaac
Publisher: IGI Global
ISBN: 1466650362
Category : Language Arts & Disciplines
Languages : en
Pages : 326

Book Description
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--

Demand

Demand PDF Author: Adrian Slywotzky
Publisher: Crown Currency
ISBN: 0307887340
Category : Business & Economics
Languages : en
Pages : 339

Book Description
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Living Labor

Living Labor PDF Author: Joseph B. Entin
Publisher: University of Michigan Press
ISBN: 0472903144
Category : Literary Criticism
Languages : en
Pages : 215

Book Description
For much of the twentieth century, the iconic figure of the U.S. working class was a white, male industrial worker. But in the contemporary age of capitalist globalization new stories about work and workers are emerging to refashion this image. Living Labor examines these narratives and, in the process, offers an innovative reading of American fiction and film through the lens of precarious work. It argues that since the 1980s, novelists and filmmakers—including Russell Banks, Helena Víramontes, Karen Tei Yamashita, Francisco Goldman, David Riker, Ramin Bahrani, Clint Eastwood, Courtney Hunt, and Ryan Coogler—have chronicled the demise of the industrial proletariat, and the tentative and unfinished emergence of a new, much more diverse and perilously positioned working class. In bringing together stories of work that are also stories of race, ethnicity, gender, and colonialism, Living Labor challenges the often-assumed division between class and identity politics. Through the concept of living labor and its discussion of solidarity, the book reframes traditional notions of class, helping us understand both the challenges working people face and the possibilities for collective consciousness and action in the global present. Cover attribution: Allan Sekula, Shipwreck and worker, Istanbul, from TITANIC’s wake, 1998/2000. Courtesy of the Allan Sekula Studio.

Research Methods for Public Administrators

Research Methods for Public Administrators PDF Author: Gail Johnson
Publisher: M.E. Sharpe
ISBN: 0765628716
Category : Political Science
Languages : en
Pages : 298

Book Description
As in previous editions, this highly practical book is written with beginning MPA students and practitioners in mind. It focuses on the interpretation and use of research findings, not just number crunching. It covers the entire research process, from initial questions to final report, in clear, jargon-free language, and includes numerous easy-to-understand examples and exercises that provide opportunities for concrete applications of the concepts. It is solidly grounded in public administration and recognizes both the promise and limitations of research within a political environment. Key features of the book: --It is highly practical and written to accommodate a mix of readers: those who want to become analysts, managers who will oversee research contracts, and citizens who need to know whether to believe the facts and data they read in today's news; --It minimizes the use of jargon and explains difficult concepts in clear language. Plentiful end-of-chapter exercises provide opportunities for concrete application of the concepts; --Key points are highlighted as "takeaway lessons" so readers are reminded about what really matters. The tough questions to ask are suggested in every chapter; --Examples and applications are used throughout the book to illustrate concepts and add topical interest; --It covers the entire research process, from initial questions to the final report. This book demystifies and makes practical the research every public administrator and policy analyst needs to do the job well. Online instructor's materials, including a Test Bank, PowerPoint slides, and a Survey and Documental Analysis (SDA) guide, are also available to adopters.

Intelligence Methods and Systems Advancements for Knowledge-Based Business

Intelligence Methods and Systems Advancements for Knowledge-Based Business PDF Author: Wang, John
Publisher: IGI Global
ISBN: 1466618744
Category : Business & Economics
Languages : en
Pages : 397

Book Description
Knowledge is power: In today’s era of knowledge-based economies, constantly changing business environments, severe competition, and globalization, gaining the knowledge edge will greatly empower an organization to stay on the cutting edge. Intelligence Methods and Systems Advancements for Knowledge-Based Business examines state-of-the-art research in decision sciences and business intelligence, and the applications of knowledge-based business with information systems. This comprehensive volume will provide researchers, academics, and business professionals with the research and inspiration they need to strengthen and empower their businesses in today’s world.

The Publishers Weekly

The Publishers Weekly PDF Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1140

Book Description