Author: Sarah Annese
Publisher: Rowman & Littlefield
ISBN: 1493007246
Category : Travel
Languages : en
Pages : 331
Book Description
The Beer Lover's series features regional breweries, brewpubs and beer bars for those looking to seek out and celebrate the best brews--from bitter seasonal IPAs to rich, dark stouts--their cities have to offer. With quality beer producers popping up all over the nation, you don't have to travel very far to taste great beer; some of the best stuff is brewing right in your home state. These comprehensive guides cover the entire beer experience for the proud, local enthusiast and the traveling visitor alike, including information on: - brewery and beer profiles with tasting notes- brewpubs and beer bars- events and festivals- food and brew-your-own beer recipes - city trip itineraries with bar crawl maps- regional food and beer pairings
Beer Lover's New York
Author: Sarah Annese
Publisher: Rowman & Littlefield
ISBN: 1493007246
Category : Travel
Languages : en
Pages : 331
Book Description
The Beer Lover's series features regional breweries, brewpubs and beer bars for those looking to seek out and celebrate the best brews--from bitter seasonal IPAs to rich, dark stouts--their cities have to offer. With quality beer producers popping up all over the nation, you don't have to travel very far to taste great beer; some of the best stuff is brewing right in your home state. These comprehensive guides cover the entire beer experience for the proud, local enthusiast and the traveling visitor alike, including information on: - brewery and beer profiles with tasting notes- brewpubs and beer bars- events and festivals- food and brew-your-own beer recipes - city trip itineraries with bar crawl maps- regional food and beer pairings
Publisher: Rowman & Littlefield
ISBN: 1493007246
Category : Travel
Languages : en
Pages : 331
Book Description
The Beer Lover's series features regional breweries, brewpubs and beer bars for those looking to seek out and celebrate the best brews--from bitter seasonal IPAs to rich, dark stouts--their cities have to offer. With quality beer producers popping up all over the nation, you don't have to travel very far to taste great beer; some of the best stuff is brewing right in your home state. These comprehensive guides cover the entire beer experience for the proud, local enthusiast and the traveling visitor alike, including information on: - brewery and beer profiles with tasting notes- brewpubs and beer bars- events and festivals- food and brew-your-own beer recipes - city trip itineraries with bar crawl maps- regional food and beer pairings
The Oxford Companion to Beer
Author: Garrett Oliver
Publisher: OUP USA
ISBN: 0195367138
Category : Cooking
Languages : en
Pages : 962
Book Description
"The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.
Publisher: OUP USA
ISBN: 0195367138
Category : Cooking
Languages : en
Pages : 962
Book Description
"The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.
The Great Northeast Brewery Tour
Author: Ben Keene
Publisher: Voyageur Press
ISBN: 1610588851
Category : Cooking
Languages : en
Pages : 240
Book Description
As craft brewing becomes increasingly inventive, with new beers demonstrating remarkable complexity, one region of the United States is particularly notable for its fascinating brewing scene: the Northeast. New England and the Mid-Atlantic boast some of America's most interesting craft breweries--there, beer lovers can discover exceptional brews, lively taprooms, spectacular views, and many other qualities that make the Northeast a must-visit region for anyone interested in craft brewing. In The Great Northeast Brewery Tour, beer expert Ben Keene introduces readers to sixty two of the most incredible breweries in Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Maryland, Delaware, and Washington, D.C. Breweries like Allagash Brewing in Portland, Maine, and Smuttynose Brewing Company in Portsmouth, New Hampshire, allow visitors to tour the facilities, offering an inside look at how great beers are created. Places such as Brewery Ommegang in Cooperstown, New York, where visitors can try delicious Belgian food to accompany Belgian-style ales, and Harpoon Brewery in Boston are surrounded by stunning landscapes. Each brewery discussed is unique and special, much like the region's brewing heritage. Brewery profiles include interesting facts about each brewery and its history, along with useful practical information like directions, nearby accommodations, and local dining options that highlight craft beer. Spectacular full-color photography accompanies each profile, and sidebars throughout the text provide supplementary information on tasting methods, beer styles, and more. The Great Northeast Brewery Tour is an ideal resource for anyone interested in beer, whether you're planning a trip across the Northeast or simply curious to learn more about the region's innovative beer scene.
Publisher: Voyageur Press
ISBN: 1610588851
Category : Cooking
Languages : en
Pages : 240
Book Description
As craft brewing becomes increasingly inventive, with new beers demonstrating remarkable complexity, one region of the United States is particularly notable for its fascinating brewing scene: the Northeast. New England and the Mid-Atlantic boast some of America's most interesting craft breweries--there, beer lovers can discover exceptional brews, lively taprooms, spectacular views, and many other qualities that make the Northeast a must-visit region for anyone interested in craft brewing. In The Great Northeast Brewery Tour, beer expert Ben Keene introduces readers to sixty two of the most incredible breweries in Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Maryland, Delaware, and Washington, D.C. Breweries like Allagash Brewing in Portland, Maine, and Smuttynose Brewing Company in Portsmouth, New Hampshire, allow visitors to tour the facilities, offering an inside look at how great beers are created. Places such as Brewery Ommegang in Cooperstown, New York, where visitors can try delicious Belgian food to accompany Belgian-style ales, and Harpoon Brewery in Boston are surrounded by stunning landscapes. Each brewery discussed is unique and special, much like the region's brewing heritage. Brewery profiles include interesting facts about each brewery and its history, along with useful practical information like directions, nearby accommodations, and local dining options that highlight craft beer. Spectacular full-color photography accompanies each profile, and sidebars throughout the text provide supplementary information on tasting methods, beer styles, and more. The Great Northeast Brewery Tour is an ideal resource for anyone interested in beer, whether you're planning a trip across the Northeast or simply curious to learn more about the region's innovative beer scene.
The London Craft Beer Guide
Author: Jonny Garrett
Publisher: Random House
ISBN: 1473551013
Category : Cooking
Languages : en
Pages : 441
Book Description
"The most brilliant guide to the best beer and pubs in London by connoisseurs Jonny and Brad. Trust me they know their stuff!'" – Jamie Oliver To beer or not to beer, that is the question. The London Craft Beer Guide features 40 of the best pubs, breweries and taprooms across the city. Organised around London boroughs from North to South, East to West, every corner is full of hidden gems to discover. Find new favourite brews with descriptions of the best to taste at each location, and pairings notes to enjoy alongside food. As well as the beer itself, this guide gives you unique insight into the people behind the casks, with exclusive interviews and photography that reveal the history and personality behind each sip. From mango-like IPAs to chocolaty stouts and crisp, puckering sour beers this is the ultimate guide for craft beer converts and those looking to find off-the-beaten-track tastes and flavours. Whether you’re a Londoner looking for your new local, or a visitor hoping to navigate the city’s best craft-brewing spots, The London Craft Beer Guide will provide plenty of inspiration.
Publisher: Random House
ISBN: 1473551013
Category : Cooking
Languages : en
Pages : 441
Book Description
"The most brilliant guide to the best beer and pubs in London by connoisseurs Jonny and Brad. Trust me they know their stuff!'" – Jamie Oliver To beer or not to beer, that is the question. The London Craft Beer Guide features 40 of the best pubs, breweries and taprooms across the city. Organised around London boroughs from North to South, East to West, every corner is full of hidden gems to discover. Find new favourite brews with descriptions of the best to taste at each location, and pairings notes to enjoy alongside food. As well as the beer itself, this guide gives you unique insight into the people behind the casks, with exclusive interviews and photography that reveal the history and personality behind each sip. From mango-like IPAs to chocolaty stouts and crisp, puckering sour beers this is the ultimate guide for craft beer converts and those looking to find off-the-beaten-track tastes and flavours. Whether you’re a Londoner looking for your new local, or a visitor hoping to navigate the city’s best craft-brewing spots, The London Craft Beer Guide will provide plenty of inspiration.
Beer of Broadway Fame
Author: Alfred W. McCoy
Publisher: SUNY Press
ISBN: 1438461402
Category : Business & Economics
Languages : en
Pages : 540
Book Description
Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America. For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery Piel Bros., and provides an intimate portrait of the companys German American family. Through quality and innovation, Piel Bros. grew from Brooklyns smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.s changing fortunes from its early struggle to survive in New Yorks Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the countrys economy. Ive long admired Alfred McCoys writing about American imperial overreach and surveillance. In this lively new book, it is fascinating to see him discover both a spy and those spied upon within his own extended family. Ive never read a family history quite like it. Adam Hochschild, author of Half the Way Home: A Memoir of Father and Son With the same insight and wit that has made him the preeminent historian of American empire, Alfred McCoy takes us on a riveting journey from brewery to boardroom to bedroom that winds through the German immigrant experience, World War I surveillance, the vagaries of Prohibition, the rebirth of Scientific American and its fight for nuclear disarmament, and the unforgettable Bert and Harry Piel advertising campaign. Come for the beer but stay for the highly personal four-generational family history that opens a fascinating window into the successes and setbacks of family-owned business in America. Peter J. Kuznick, author of Beyond the Laboratory: Scientists as Political Activists in 1930s America Alfred W. McCoy is best known for courageously exposing the misdeeds of US intelligence agencies, from drug-running to torture. In Beer of Broadway Fame he takes on perhaps his biggest challenge: to untangle the rise and fall of Brooklyns Piel Bros. brewery and tell more than a century of Piel family history. Himself related to the legendary German American brewers, McCoy explores through this impressive clan great themes of the American experience. Hard-working immigrants eager to assimilate; the countrys craving for beer; wartime repression of suspect groups; the disaster of Prohibition; the managerial revolution and its peril for the family enterpriseits all there in McCoys riveting epic. Most of all, McCoy gives voice to the love, ambition, rivalry, and intrigue that define any family across generations. Reading about his, you will think in new ways about your own. Jeremy Varon, author of The New Life: Jewish Students of Postwar Germany
Publisher: SUNY Press
ISBN: 1438461402
Category : Business & Economics
Languages : en
Pages : 540
Book Description
Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America. For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery Piel Bros., and provides an intimate portrait of the companys German American family. Through quality and innovation, Piel Bros. grew from Brooklyns smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.s changing fortunes from its early struggle to survive in New Yorks Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the countrys economy. Ive long admired Alfred McCoys writing about American imperial overreach and surveillance. In this lively new book, it is fascinating to see him discover both a spy and those spied upon within his own extended family. Ive never read a family history quite like it. Adam Hochschild, author of Half the Way Home: A Memoir of Father and Son With the same insight and wit that has made him the preeminent historian of American empire, Alfred McCoy takes us on a riveting journey from brewery to boardroom to bedroom that winds through the German immigrant experience, World War I surveillance, the vagaries of Prohibition, the rebirth of Scientific American and its fight for nuclear disarmament, and the unforgettable Bert and Harry Piel advertising campaign. Come for the beer but stay for the highly personal four-generational family history that opens a fascinating window into the successes and setbacks of family-owned business in America. Peter J. Kuznick, author of Beyond the Laboratory: Scientists as Political Activists in 1930s America Alfred W. McCoy is best known for courageously exposing the misdeeds of US intelligence agencies, from drug-running to torture. In Beer of Broadway Fame he takes on perhaps his biggest challenge: to untangle the rise and fall of Brooklyns Piel Bros. brewery and tell more than a century of Piel family history. Himself related to the legendary German American brewers, McCoy explores through this impressive clan great themes of the American experience. Hard-working immigrants eager to assimilate; the countrys craving for beer; wartime repression of suspect groups; the disaster of Prohibition; the managerial revolution and its peril for the family enterpriseits all there in McCoys riveting epic. Most of all, McCoy gives voice to the love, ambition, rivalry, and intrigue that define any family across generations. Reading about his, you will think in new ways about your own. Jeremy Varon, author of The New Life: Jewish Students of Postwar Germany
Drink Better Beer
Author: Joshua M. Bernstein
Publisher: Union Square & Co.
ISBN: 1454933984
Category : Cooking
Languages : en
Pages : 458
Book Description
Increase your beer IQ with this insider look at how to sip superior suds, written by one of America’s foremost beer experts. Winner of the Gourmand Award in the Beer category (US). With thousands of breweries creating a dizzying array of beers each year, learning from the experts is practically a necessity for the modern beer lover. Luckily, beer guru Joshua M. Bernstein is here to tap their wisdom for you, with sage advice about which brews to buy, how to taste your suds, and what to eat with them. Drink Better Beer features the must-know insights of more than 100 professionals, including competition judges, beer consultants, and master brewers. Find out how to shop clever by heeding two simple rules. Learn the art of selecting the right glass, cleaning it, and executing the perfect pour. Make sense of all those aromas with just a couple of sniffing tricks. Unlock the taste secrets of different styles, learn when to drink and how to know if your favorite beer store is treating their beer the way they should. Beer is getting complicated—Drink Better Beerwill give you the confidence to buy smart and enjoy your pour even more. The universe of beer is expanding fast. Suddenly there’s CBD beer, beer-wine mashups, and beer-in-a-box that’s sold uncarbonated. Brewers large and small are pushing boundaries on aroma, taste, and ingredients, while beer retailers are blurring the lines between store and bar. A second beer revolution—close on the heels of the craft beer boom—is underway, and the average beer lover is at risk of getting left behind. Thankfully, acclaimed beer authority Joshua M. Bernstein and a slew of other industry experts such as brewers, bar owners, and Master Cicerones are here to help. In Drink Better Beer, Bernstein has culled advice from a diverse array of experts to create a roadmap to beer 2.0, including detailed advice on buying and pouring, glassware, and the rise of cans, as well as new science on flavor and fermentation, how brewers are getting into food, and what the future holds. For beer lovers looking to raise their beverage IQ, Drink Better Beer is a master class in the new era of brewing.
Publisher: Union Square & Co.
ISBN: 1454933984
Category : Cooking
Languages : en
Pages : 458
Book Description
Increase your beer IQ with this insider look at how to sip superior suds, written by one of America’s foremost beer experts. Winner of the Gourmand Award in the Beer category (US). With thousands of breweries creating a dizzying array of beers each year, learning from the experts is practically a necessity for the modern beer lover. Luckily, beer guru Joshua M. Bernstein is here to tap their wisdom for you, with sage advice about which brews to buy, how to taste your suds, and what to eat with them. Drink Better Beer features the must-know insights of more than 100 professionals, including competition judges, beer consultants, and master brewers. Find out how to shop clever by heeding two simple rules. Learn the art of selecting the right glass, cleaning it, and executing the perfect pour. Make sense of all those aromas with just a couple of sniffing tricks. Unlock the taste secrets of different styles, learn when to drink and how to know if your favorite beer store is treating their beer the way they should. Beer is getting complicated—Drink Better Beerwill give you the confidence to buy smart and enjoy your pour even more. The universe of beer is expanding fast. Suddenly there’s CBD beer, beer-wine mashups, and beer-in-a-box that’s sold uncarbonated. Brewers large and small are pushing boundaries on aroma, taste, and ingredients, while beer retailers are blurring the lines between store and bar. A second beer revolution—close on the heels of the craft beer boom—is underway, and the average beer lover is at risk of getting left behind. Thankfully, acclaimed beer authority Joshua M. Bernstein and a slew of other industry experts such as brewers, bar owners, and Master Cicerones are here to help. In Drink Better Beer, Bernstein has culled advice from a diverse array of experts to create a roadmap to beer 2.0, including detailed advice on buying and pouring, glassware, and the rise of cans, as well as new science on flavor and fermentation, how brewers are getting into food, and what the future holds. For beer lovers looking to raise their beverage IQ, Drink Better Beer is a master class in the new era of brewing.
Upper Hudson Valley Beer
Author: Craig Gravina
Publisher: Arcadia Publishing
ISBN: 162585045X
Category : History
Languages : en
Pages : 200
Book Description
The Upper Hudson Valley has a long and full-bodied brewing tradition. Arriving in the 1600s, the Dutch established the area as a brewing center, a trend that continued well into the eighteenth century despite two devastating wars. The Erie Canal helped develop Albany into a beer capital of North America--"Albany Ale" was exported across America and around the world. Upper Hudson Valley breweries continued to thrive until Prohibition, and some, like Beverwyck and Stanton, survived the dark years to revive the area's brewing tradition. Since the 1980s, there has been a renaissance in Upper Hudson Valley craft brewing, including Newman's, C.H. Evans, Shmaltz and Chatham Brewing. Beer scholars Craig Gravina and Alan McLeod explore the sudsy story of Upper Hudson Valley beer.
Publisher: Arcadia Publishing
ISBN: 162585045X
Category : History
Languages : en
Pages : 200
Book Description
The Upper Hudson Valley has a long and full-bodied brewing tradition. Arriving in the 1600s, the Dutch established the area as a brewing center, a trend that continued well into the eighteenth century despite two devastating wars. The Erie Canal helped develop Albany into a beer capital of North America--"Albany Ale" was exported across America and around the world. Upper Hudson Valley breweries continued to thrive until Prohibition, and some, like Beverwyck and Stanton, survived the dark years to revive the area's brewing tradition. Since the 1980s, there has been a renaissance in Upper Hudson Valley craft brewing, including Newman's, C.H. Evans, Shmaltz and Chatham Brewing. Beer scholars Craig Gravina and Alan McLeod explore the sudsy story of Upper Hudson Valley beer.
Brooklyn Brew Shop's Beer Making Book
Author: Erica Shea
Publisher: Clarkson Potter
ISBN: 0307889211
Category : Cooking
Languages : en
Pages : 178
Book Description
Brooklyn Brew Shop’s Beer Making Book takes brewing out of the basement and into the kitchen. Erica Shea and Stephen Valand show that with a little space, a few tools, and the same ingredients breweries use, you too can make delicious craft beer right on your stovetop. Greenmarket-inspired and seasonally brewed, these 52 recipes include Everyday IPA and Rose Cheeked & Blonde for spring; Grapefruit Honey Ale and S’More Beer for summer; Apple Crisp Ale and Peanut Butter Porter for fall; Chestnut Brown ale and Gingerbread Ale for winter; and even four gluten-free brews. You’ll also find tips for growing hops, suggestions for food pairings, and recipes for cooking with beer. Brooklyn Brew Shop’s Beer Making Book offers a new approach to artisanal brewing and is a must-own for beer lovers, seasonally minded cooks, and anyone who gets a kick out of saying “I made this!”
Publisher: Clarkson Potter
ISBN: 0307889211
Category : Cooking
Languages : en
Pages : 178
Book Description
Brooklyn Brew Shop’s Beer Making Book takes brewing out of the basement and into the kitchen. Erica Shea and Stephen Valand show that with a little space, a few tools, and the same ingredients breweries use, you too can make delicious craft beer right on your stovetop. Greenmarket-inspired and seasonally brewed, these 52 recipes include Everyday IPA and Rose Cheeked & Blonde for spring; Grapefruit Honey Ale and S’More Beer for summer; Apple Crisp Ale and Peanut Butter Porter for fall; Chestnut Brown ale and Gingerbread Ale for winter; and even four gluten-free brews. You’ll also find tips for growing hops, suggestions for food pairings, and recipes for cooking with beer. Brooklyn Brew Shop’s Beer Making Book offers a new approach to artisanal brewing and is a must-own for beer lovers, seasonally minded cooks, and anyone who gets a kick out of saying “I made this!”
Drink Beer, Think Beer
Author: John Holl
Publisher: Basic Books
ISBN: 0465095534
Category : Cooking
Languages : en
Pages : 232
Book Description
From an award-winning journalist and beer expert, a thoughtful and witty guide to understanding and enjoying beer Right here, right now is the best time in the history of mankind to be a beer drinker. America now has more breweries than at any time since prohibition, and globally, beer culture is thriving and constantly innovating. Drinkers can order beer brewed with local yeast or infused with moondust. However, beer drinkers are also faced with uneven quality and misinformation about flavors. And the industry itself is suffering from growing pains, beset by problems such as unequal access to taps, skewed pricing, and sexism. Drawing on history, economics, and interviews with industry insiders, John Holl provides a complete guide to beer today, allowing readers to think critically about the best beverage in the world. Full of entertaining anecdotes and surprising opinions, Drink Beer, Think Beer is a must-read for beer lovers, from casual enthusiasts to die-hard hop heads.
Publisher: Basic Books
ISBN: 0465095534
Category : Cooking
Languages : en
Pages : 232
Book Description
From an award-winning journalist and beer expert, a thoughtful and witty guide to understanding and enjoying beer Right here, right now is the best time in the history of mankind to be a beer drinker. America now has more breweries than at any time since prohibition, and globally, beer culture is thriving and constantly innovating. Drinkers can order beer brewed with local yeast or infused with moondust. However, beer drinkers are also faced with uneven quality and misinformation about flavors. And the industry itself is suffering from growing pains, beset by problems such as unequal access to taps, skewed pricing, and sexism. Drawing on history, economics, and interviews with industry insiders, John Holl provides a complete guide to beer today, allowing readers to think critically about the best beverage in the world. Full of entertaining anecdotes and surprising opinions, Drink Beer, Think Beer is a must-read for beer lovers, from casual enthusiasts to die-hard hop heads.
The Brewers Association's Guide to Starting Your Own Brewery
Author: Dick Cantwell
Publisher: Brewers Publications
ISBN: 1938469070
Category : Cooking
Languages : en
Pages : 229
Book Description
The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Publisher: Brewers Publications
ISBN: 1938469070
Category : Cooking
Languages : en
Pages : 229
Book Description
The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.