Author: Historical Records Survey (U.S.)Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 760
Book Description
Check List of Chicago Ante-fire Imprints, 1851-1871
Author: Historical Records Survey (U.S.)Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 760
Book Description
A Check List of Broadsides and Pamphlets Associated with Abraham Lincoln Based Mainly on the Rockefeller McLellan, the Harris, and Caleb Fiske Harris Collections
Author: Harold Winsor GammansPublisher:
ISBN:
Category : Broadsides
Languages : en
Pages : 106
Book Description
American Imprints Inventory
Author: Historical Records Survey (U.S.)Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 756
Book Description
The History of Printing from Its Beginnings to 1930
Author: Columbia University. LibrariesPublisher: Millwood, N.Y. : Kraus International Publications
ISBN:
Category : Printing
Languages : en
Pages : 688
Book Description
American Imprints Inventory: Check list of Chicago ante-fire imprints, 1851-1871
Author: Historical Records Survey (U.S.)Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 760
Book Description
1861-1865
Author: United States. Lincoln Sesquicentennial CommissionPublisher:
ISBN:
Category :
Languages : en
Pages : 512
Book Description
Dictionary Catalog of the Harris Collection of American Poetry and Plays, Brown University Library, Providence, Rhode Island
Author: Brown University. LibraryPublisher:
ISBN:
Category : American drama
Languages : en
Pages : 794
Book Description
Marketing the Blue and Gray
Author: Lawrence A. Kreiser, Jr.Publisher: LSU Press
ISBN: 0807171573
Category : History
Languages : en
Pages : 285
Book Description
Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Author: 
Author: