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Author: Gurudutta Pradeep Japee Publisher: Anchor Academic Publishing ISBN: 3954894475 Category : Business & Economics Languages : en Pages : 161
Book Description
The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.
Author: Gurudutta Pradeep Japee Publisher: Anchor Academic Publishing ISBN: 3954894475 Category : Business & Economics Languages : en Pages : 161
Book Description
The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.
Author: Dr. Gurudutta Japee Publisher: Vista Publishers ISBN: 9393933170 Category : Antiques & Collectibles Languages : en Pages : 200
Book Description
Can you recall a time when a story made an impression on you? Have you ever felt transported to another time and place, where you felt the feelings and understood the motivations of the people there? Through storytelling, we can put ourselves in the characters' shoes. We share many of their feelings and understandings. The question of how we would respond if put in a comparable situation is something we may all ask ourselves. One of the many advantages of listening to or reading captivating stories is the feeling of belonging they can evoke. They help the audience feel at ease, which boosts their openness to new information and allows them to enter the story from their perspective. Because of the flexibility of good stories, they are surprisingly useful at breaking down complex ideas into manageable chunks. To that end, telling a story is more engaging than explaining a theoretical concept or reciting a list of numbers. Every day, we face a myriad of moral conundrums. Once we've given anything some thought and formed an opinion about its goodness or evilness, that view tends to stick with us. Although we don't always follow our moral convictions, they do serve as a source of motivation for us. Sometimes, the most important lesson we can learn from a story is the value of human interaction. Engagement. suitable for a wide range of students. Safer learning environments encouraging creative thinking. providing information that is retained. It's no surprise that executives in various industries are turning to storytelling as a potent means of accomplishing the aforementioned goals. Storytelling has universal appeal. Through the power of the author's imagination, even the most mundane circumstances can be elevated to the fantastic in a story. Wonderful journeys await us with their guidance, and we might learn compassion from them. They can make us happy, sad, or scared, but always leave us feeling better in the end. From an early age, we are taught to take pleasure in stories, both as a means of entertainment and as a tool in our quest for self-and world-understanding. Anger, disgust, fear, happiness, sadness, and surprise are the six primary emotions that everyone experiences on a regular basis. The book's purpose is to instantly motivate or emotionally connect with the reader through the power of a gripping story. This book is our earnest effort to convey a single message to you. Life isn't easy, yet it can be stunning at times. We must all make choices, and the joy of living is in accepting them and making the most of the outcomes.
Author: AS Publisher: AS [Author] ISBN: Category : Business & Economics Languages : en Pages : 79
Book Description
How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Kiran Gange Publisher: Taylor & Francis ISBN: 100091111X Category : Business & Economics Languages : en Pages : 207
Book Description
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today’s hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency – including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book’s innovative solutions to one of bricks-and-mortar retailing’s most critical challenges.
Author: Bob Phibbs Publisher: John Wiley & Sons ISBN: 0470587172 Category : Business & Economics Languages : en Pages : 279
Book Description
It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Author: Manfred Krafft Publisher: Springer Science & Business Media ISBN: 3540720030 Category : Business & Economics Languages : en Pages : 458
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Jean-Marc Sallenave Publisher: ISBN: 9781729258378 Category : Languages : en Pages : 238
Book Description
"Our mission is to delight our customers..." Retailers talk about customers all the time. So why are they so slow to fully embrace customer-centric approaches in how they run their businesses day in and day out? While easy to understand in concept, customer-centric retailing has proven elusive in application. Until now. A retailer's long-term performance is ultimately driven by customer sales, not product sales. The traditional product-centric retailer seeks to sell individual product categories to as many customers as possible. By contrast, the customer-centric retailer seeks to sell as many categories (and services) as possible to selected customers over time. The difference isn't just academic, it impacts every facet of the business and how it makes decisions. In this book, Dippold and Sallenave propose a common definition and understanding of what customer-centric retailing means, explain why current efforts usually yield less than expected, and present a pragmatic, step by step approach to customer management that really delivers on its promise. This Expanded Edition of the book explains how changes in technology are putting more decision-making power in the hands of the customer, and how this forces retailers to think and act differently. It presents the foundational principles behind customer management and lays out a business process developed by the authors for putting customer management into practice. The book presents the tools and templates used at each step of the process, with examples drawn from actual data. It is an indispensable reference guide for anyone interested in how to implement customer management in a retail organization. For a more concise overview, the book also comes in the Executive Edition. The Executive Edition is a quicker read that explains the key principles behind customer management and presents a high-level overview of the process.
Author: Daniel Covell Publisher: Routledge ISBN: 1136382119 Category : Business & Economics Languages : en Pages : 426
Book Description
Managing Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.
Author: Gurudutta Pradeep Japee
Author: Gurudutta Pradeep Japee
Author: Dr. Gurudutta Japee
Author: AS
Author: Nripendra P. Rana
Author: Kiran Gange
Author: Bob Phibbs
Author: Manfred Krafft
Author: Jean-Marc Sallenave
Author: Daniel Covell
Author: Dr.Dipa Mitra