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Author: Jose Manuel Garcia Sanchez Publisher: diplom.de ISBN: 3836603608 Category : Computers Languages : en Pages : 215
Book Description
Inhaltsangabe:Abstract: Internet. Broadband access. Mobile telephony. Fixed telephony. TV. Google. Yahoo!. Social networks. Mobile network operators. Telecommunication operators. Media conglomerates. Citizen media. All these terms have always been traditionally considered independent, but nowadays the interrelations among all of them happen more often and are becoming deeper: a new global scenario is being defined, in which communications, entertainment and information are converging, being provided by global conglomerates in our PCs, TVs and mobile devices. Nowadays technology advances will soon enable to provide users with the best internet experience on the go . Services hosts, access providers, vendors, media owners and online players now realize that the barriers that traditionally have separated their markets dilute, bringing them all in a common-global market. Internet business models have now to converge with traditional structures and merges and acquisitions happen to reach competitive positions in foreign markets. The paradigm of internet will influence and change the most popular services as they are currently known. Fixed communication providers already suffer a loose of voice revenues in favor of the cheapest online communication. Mobile operators are facing now the same situations and find themselves on a delicate strategic situation: with VoIP nearing a competitive QoS, voice along doesn t seem to be for a long time enough as unique revenue source... Even watching TV will be soon an enriched personalized experience through the new IP end2end platforms. Will the online players be the ones successfully accomplishing a vertical expansion of their business? How will the mobile operators react? Which will be the paper of the network access providers? What about the media and content? How will all that affect the customers? In this document will be described the nowadays situation on the different markets involved in the converging scenario, and how the respective players situate themselves strategically. An initial global point of view will be followed by the definition of strategies and trends of each of them independently, and the determination of the merging points and relations among them. The effort will be focus firstly on offering recommendations and comparisons concerning specific environments. Step by step the basis of the competition environment in the converging market will be defined, offering a strategic map of the [...]
Author: Jose Manuel Garcia Sanchez Publisher: diplom.de ISBN: 3836603608 Category : Computers Languages : en Pages : 215
Book Description
Inhaltsangabe:Abstract: Internet. Broadband access. Mobile telephony. Fixed telephony. TV. Google. Yahoo!. Social networks. Mobile network operators. Telecommunication operators. Media conglomerates. Citizen media. All these terms have always been traditionally considered independent, but nowadays the interrelations among all of them happen more often and are becoming deeper: a new global scenario is being defined, in which communications, entertainment and information are converging, being provided by global conglomerates in our PCs, TVs and mobile devices. Nowadays technology advances will soon enable to provide users with the best internet experience on the go . Services hosts, access providers, vendors, media owners and online players now realize that the barriers that traditionally have separated their markets dilute, bringing them all in a common-global market. Internet business models have now to converge with traditional structures and merges and acquisitions happen to reach competitive positions in foreign markets. The paradigm of internet will influence and change the most popular services as they are currently known. Fixed communication providers already suffer a loose of voice revenues in favor of the cheapest online communication. Mobile operators are facing now the same situations and find themselves on a delicate strategic situation: with VoIP nearing a competitive QoS, voice along doesn t seem to be for a long time enough as unique revenue source... Even watching TV will be soon an enriched personalized experience through the new IP end2end platforms. Will the online players be the ones successfully accomplishing a vertical expansion of their business? How will the mobile operators react? Which will be the paper of the network access providers? What about the media and content? How will all that affect the customers? In this document will be described the nowadays situation on the different markets involved in the converging scenario, and how the respective players situate themselves strategically. An initial global point of view will be followed by the definition of strategies and trends of each of them independently, and the determination of the merging points and relations among them. The effort will be focus firstly on offering recommendations and comparisons concerning specific environments. Step by step the basis of the competition environment in the converging market will be defined, offering a strategic map of the [...]
Author: Geoffrey Colon Publisher: AMACOM ISBN: 0814437400 Category : Business & Economics Languages : en Pages : 268
Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Dave Chaffey Publisher: Taylor & Francis ISBN: 1000610918 Category : Business & Economics Languages : en Pages : 677
Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Bharat Anand Publisher: Random House Group ISBN: 0812995384 Category : Business & Economics Languages : en Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Lee, In Publisher: IGI Global ISBN: 1466645113 Category : Business & Economics Languages : en Pages : 347
Book Description
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Author: Birdir, Kemal Publisher: IGI Global ISBN: 1799849554 Category : Business & Economics Languages : en Pages : 357
Book Description
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Author: Dave Chaffey Publisher: Pearson Higher Ed ISBN: 0273746227 Category : Business & Economics Languages : en Pages : 727
Book Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Author: Carvalho, Luisa Cagica Publisher: IGI Global ISBN: 152259938X Category : Business & Economics Languages : en Pages : 378
Book Description
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Author: Jose Manuel Garcia Sanchez
Author: Jose Manuel Garcia Sanchez
Author: Geoffrey Colon
Author: Dave Chaffey
Author: Nripendra P. Rana
Author: Bharat Anand
Author: Lawrence J. Gitman
Author: Lee, In
Author: Birdir, Kemal
Author: Dave Chaffey
Author: Carvalho, Luisa Cagica