Author: Michael D. HuttPublisher:
ISBN:
Category : Decision making
Languages : en
Pages : 316
Book Description
The New Product Selection Process of Retail Buying Committees
Author: Michael D. HuttPublisher:
ISBN:
Category : Decision making
Languages : en
Pages : 316
Book Description
A Study of the Buyer-seller Relationship
Author: Shiv Kumar AroraPublisher:
ISBN:
Category : Group decision making
Languages : en
Pages : 432
Book Description
Marketing Doctoral Dissertation Abstracts
Author: Donald L. ShawverPublisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 412
Book Description
Marketing Doctoral Dissertation Abstracts, 1974-75
Author: Donald L. ShawverPublisher:
ISBN: 9780877570790
Category : Business & Economics
Languages : en
Pages : 418
Book Description
American Doctoral Dissertations
Author: Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 638
Book Description
Working Paper Series
Author: Management Information Guide
Author: Comprehensive Dissertation Index
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 978
Book Description
Food Distributor Procurement Practices
Author: Larry G. HammPublisher:
ISBN:
Category : Business names
Languages : en
Pages : 478
Book Description
Market Orientation in Food and Agriculture
Author: Klaus Günter GrunertPublisher: Springer Science & Business Media
ISBN: 1461313015
Category : Technology & Engineering
Languages : en
Pages : 288
Book Description
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.