New-Product Forecasting, Chapter 14 PDF Download

Author: Jerry Wind
Publisher:
ISBN: 9781613110249
Category : Business & Economics
Languages : en
Pages :

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Author: Kenneth B. Kahn
Publisher: Routledge
ISBN: 1317463870
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Author: Kenneth B. Kahn
Publisher: M.E. Sharpe
ISBN: 9780765620194
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Author: Yoram Wind
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 584

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Author: Jerry Wind
Publisher:
ISBN: 9781613110270
Category : Business & Economics
Languages : en
Pages :

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Author: CRAWFORD
Publisher: McGraw Hill
ISBN: 0077170539
Category : Business & Economics
Languages : en
Pages : 610

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eBook: New Products Management 11e

Author: Jerry Wind
Publisher:
ISBN: 9781613110133
Category : Business & Economics
Languages : en
Pages :

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Author: Peter N. Golder
Publisher: Edward Elgar Publishing
ISBN: 1784718157
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Author: Stephan Kolassa
Publisher: Business Expert Press
ISBN: 1606495038
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.

Author: Jerry Wind
Publisher:
ISBN: 9781613110119
Category : Business & Economics
Languages : en
Pages :

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