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Author: Ahmet Ayhan Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN: 9783631779804 Category : Mass media Languages : en Pages : 0
Book Description
With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey.
Author: Ahmet Ayhan Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN: 9783631779804 Category : Mass media Languages : en Pages : 0
Book Description
With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey.
Author: Mark Allen Peterson Publisher: Berghahn Books ISBN: 9781571812780 Category : Social Science Languages : en Pages : 340
Book Description
Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.
Author: Dan Schill Publisher: Taylor & Francis ISBN: 1317363051 Category : Political Science Languages : en Pages : 311
Book Description
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations. This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field. Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.
Author: Karen Ross Publisher: McGraw-Hill Education (UK) ISBN: 0335227635 Category : Social Science Languages : en Pages : 208
Book Description
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Author: Bilge, Nurhayat Publisher: IGI Global ISBN: 1522537856 Category : Business & Economics Languages : en Pages : 465
Book Description
Over one billion people access the internet worldwide, and new problems of language, security, and culture accompany this access. To foster productive and effective communication, it becomes imperative to understand people’s different linguistic and cultural backgrounds, as well as their value systems. Reconceptualizing New Media and Intercultural Communication in a Networked Society is a critical scholarly resource that addresses the need for understanding the complex connections between culture and new media. Featuring a broad range of topics such as social presence, crisis communication, and hyperpersonal communication model, this book is geared towards academicians, researchers, professionals, practitioners, and students seeking current research on the discipline of intercultural communication and new media.
Author: Rafał Augustyn Publisher: Cambridge Scholars Publishing ISBN: 1527521885 Category : Psychology Languages : en Pages : 243
Book Description
This book brings together, on the one hand, theoretical assumptions in cognitive linguistics and, on the other, empirical studies on language. It portrays, in a compact manner, the latest state of the dynamically changing research in five areas of cognitive explorations of language, including conceptual blending, discourse and narratology, multimodality, linguistic creativity, and construction grammar. These are shown mainly from the perspective of two languages: Polish and English. The volume will be of essential value to both students and scholars, as well as anyone interested in the application of current trends developed within cognitive linguistics to the empirical study of language and language-related phenomena.
Author: Ludwig Jäger Publisher: transcript Verlag ISBN: 3839413761 Category : Social Science Languages : en Pages : 465
Book Description
Current culturally oriented media studies have significantly advanced central concepts such like »mediality«, »media culture«, »media discourse« and »procedures of media«. Focused on this newly defined terminological field, this volume presents landmark contributions for media studies providing new insights into the current state of research on media theory and media culture, simultaneously developing an agenda for future research.
Author: William Leiss Publisher: Psychology Press ISBN: 9780415903547 Category : Business & Economics Languages : en Pages : 442
Book Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author: Ahmet Ayhan
Author: Ahmet Ayhan
Author: Mark Allen Peterson
Author: Gary Malcolm Mersham
Author: Dan Schill
Author: Karen Ross
Author: Bilge, Nurhayat
Author: Rafał Augustyn
Author: John Calhoun Merrill
Author: Ludwig Jäger
Author: William Leiss