New Dimensions in Marketing/Quality-of-Life Research PDF Download

Author: M. Joseph Sirgy
Publisher: Greenwood Publishing Group
ISBN: 9780899308869
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.

Author: M. Joseph Sirgy
Publisher: Springer Science & Business Media
ISBN: 9401598371
Category : Social Science
Languages : en
Pages : 463

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Book Description
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Author: Mark Rapley
Publisher: SAGE
ISBN: 1847876706
Category : Social Science
Languages : en
Pages : 305

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Book Description
`Many books have been published on quality of life research in recent years, but few are as thought provoking or original as this one. It is essential reading for anyone who a serious and critical interest in this topic′ - Nurse Researcher `This was a fun book to read and I would suggest it be used for a graduate level seminar - where, of course, it would lead to a lively discussion′ - Quality of Life Research `Quality of life′ is one of the fastest growing areas of research and policy. The concept has an intuitive appeal as a measure of the well-being of individuals, communities and nations. It is increasingly promoted as an aid for political decisions and public funding. But what does the concept really mean? And how can it be operationalized in teaching and research? This is the first introductory text to offer a critical overview of the concept of quality of life and the ways in which it is researched. Using an inter-disciplinary approach, the book covers every aspect of the concept and its application - from the calculation of Quality-Adjusted Life Years to conversation analysis, and from the estimation of the quality of life of nation states to ethnographic studies of the life quality of individual disadvantaged people. The book fills a huge gap in teaching and research. Written with authority, and the need to produce an accessible critical introduction to the field, it will be of interest to students of sociology, psychology, public health and nursing, health economics, politics and medicine.

Author: M. Joseph Sirgy
Publisher: Springer Science & Business Media
ISBN: 9401599041
Category : Social Science
Languages : en
Pages : 288

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Book Description
This book summarizes much of the research in subjective well-being and integrates this research into a parsimonious theory. The theory posits that much of the research on subjective well-being can be construed in terms of the personal strategies that people use to `optimize' their happiness and life satisfaction. These strategies include bottom-up spillover, top-down spillover, horizontal spillover, balance, re-evaluation, goal selection, and goal implementation.

Author: David Glen Mick
Publisher: Routledge
ISBN: 1136698744
Category : Business & Economics
Languages : en
Pages : 768

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Book Description
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Author: Clifton D. Bryant
Publisher: SAGE
ISBN: 1412916089
Category : Social Science
Languages : en
Pages : 1346

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Book Description
Publisher Description

Author: Scott Dacko
Publisher: Oxford University Press, USA
ISBN: 0199285993
Category : Business & Economics
Languages : en
Pages : 660

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Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Author: Pratima Bansal
Publisher: Oxford University Press
ISBN: 0199584451
Category : Business & Economics
Languages : en
Pages : 717

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Book Description
This Handbook discusses the main issues, research, and theory on business and the natural environment, and how they impact on different business functions and disciplines

Author: Peter Murphy
Publisher: Routledge
ISBN: 1136359362
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor. The major features of resort development covered by this book include: • Environmental scanning of principal external and internal influential factors • The curse and blessings of seasonality • Competition for people’s recreation and retirement dollars • Guest activity programming • Environmental issues • Cruise ships as mobile resorts • Staffing issues in isolated areas • Financial challenges for owners and operators alike • Risk Management • Mutually beneficial options for various stakeholders Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts – large and small, urban and rural - to illustrate what can be achieved.

Author: Filomena Maggino
Publisher: Springer
ISBN: 3319205684
Category : Social Science
Languages : en
Pages : 323

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Book Description
This Festschrift is published in honor of Alex C. Michalos, a great scholar and inspiration to many upcoming and famous academics and practitioners. The Festschrift celebrates his lifelong, outstanding scientific and cultural contribution to Quality of Life Research. It contains contributions written by the most prestigious and renowned scholars in the field of social indicators research and quality of life studies. Taken together, the contributions from scholars around the world reflect Michalos’ stance that even though there may be differences in individual scientific positions, the language in the field of quality of life has no limits and boundaries.