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Author: Bill Kilday Publisher: HarperCollins ISBN: 006267305X Category : Business & Economics Languages : en Pages : 285
Book Description
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
Author: Bill Kilday Publisher: HarperCollins ISBN: 006267305X Category : Business & Economics Languages : en Pages : 285
Book Description
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
Author: Linda Grekin Publisher: How To Books Ltd ISBN: 9781857039177 Category : Psychology Languages : en Pages : 132
Book Description
Up to 25 per cent of peole have a poor sense of direction that adversely affects their lives. In this book, the author has not only produced fascinating research on the subject, she also makes suggestions on how to minimize a problem that affects so many of us.
Author: Joey Coleman Publisher: Penguin ISBN: 0735220034 Category : Business & Economics Languages : en Pages : 370
Book Description
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Author: Aiden Thomas Publisher: Swoon Reads ISBN: 1250313988 Category : Young Adult Fiction Languages : en Pages : 384
Book Description
When children start to go missing in the local woods, a teen girl must face her fears and a past she can't remember to rescue them in this atmospheric YA novel, Lost in the Never Woods from the author of Cemetery Boys. It’s been five years since Wendy and her two brothers went missing in the woods, but when the town’s children start to disappear, the questions surrounding her brothers’ mysterious circumstances are brought back into the light. Attempting to flee her past, Wendy almost runs over an unconscious boy lying in the middle of the road... Peter, a boy she thought lived only in her stories, asks for Wendy’s help to rescue the missing kids. But, in order to find them, Wendy must confront what’s waiting for her in the woods. Praise for Aiden Thomas and Cemetery Boys: “This stunning debut novel from Thomas is detailed, heart-rending, and immensely romantic.” —Mark Oshiro, author of Anger is a Gift “Aiden Thomas masterfully weaves a tale of family, friendships, and love in a heartwarming adventure full of affirmation and being your best self." — C.B. Lee, author of Not Your Sidekick
Author: Stephen Colbert Publisher: Grand Central Publishing ISBN: 0446583987 Category : Humor Languages : en Pages : 244
Book Description
Book store nation, in the history of mankind there has never been a greater country than America. You could say we're the #1 nation at being the best at greatness. But as perfect as America is in every single way, America is broken! And we can't exchange it because we're 236 years past the 30-day return window. Look around--we don't make anything anymore, we've mortgaged our future to China, and the Apologist-in-Chief goes on world tours just to bow before foreign leaders. Worse, the L.A. Four Seasons Hotel doesn't even have a dedicated phone button for the Spa. You have to dial an extension! Where did we lose our way?! It's high time we restored America to the greatness it never lost! Luckily, America Again will singlebookedly pull this country back from the brink. It features everything from chapters, to page numbers, to fonts. Covering subject's ranging from healthcare ("I shudder to think where we'd be without the wide variety of prescription drugs to treat our maladies, such as think-shuddering") to the economy ("Life is giving us lemons, and we're shipping them to the Chinese to make our lemon-flavored leadonade") to food ("Feel free to deep fry this book-it's a rich source of fiber"), Stephen gives America the dose of truth it needs to get back on track.
Author: David Hogg Publisher: Random House ISBN: 1984801872 Category : Political Science Languages : en Pages : 178
Book Description
NEW YORK TIMES BESTSELLER • From two survivors of the Parkland, Florida, shooting comes a declaration for our times, and an in-depth look at the making of the #NeverAgain movement. On February 14, 2018, seventeen-year-old David Hogg and his fourteen-year-old sister, Lauren, went to school at Marjory Stoneman Douglas High School, like any normal Wednesday. That day, of course, the world changed. By the next morning, with seventeen classmates and faculty dead, they had joined the leadership of a movement to save their own lives, and the lives of all other young people in America. It's a leadership position they did not seek, and did not want--but events gave them no choice. The morning after the massacre, David Hogg told CNN: "We're children. You guys are the adults. You need to take some action and play a role. Work together. Get over your politics and get something done." This book is a manifesto for the movement begun that day, one that has already changed America--with voices of a new generation that are speaking truth to power, and are determined to succeed where their elders have failed. With moral force and clarity, a new generation has made it clear that problems previously deemed unsolvable due to powerful lobbies and political cowardice will be theirs to solve. Born just after Columbine and raised amid seemingly endless war and routine active shooter drills, this generation now says, Enough. This book is their statement of purpose, and the story of their lives. It is the essential guide to the #NeverAgain movement.
Author: Amanda Panitch Publisher: Random House Books for Young Readers ISBN: 0553507656 Category : Young Adult Fiction Languages : en Pages : 322
Book Description
A juicy thriller about a girl who returned from the missing. . . . Hand to fans of We Were Liars, Bone Gap, and Vanishing Girls. Some choices change everything. Scarlett chose to run. And the consequences will be deadly. Stolen from her family as a young girl, Scarlett was lucky enough to eventually escape her captor. Now a teen, she's starting a summer job at an amusement park. There are cute boys, new friends, and the chance to finally have a normal life. Her first day on the job, Scarlett is shocked to discover that a girl from the park has gone missing. Old memories come rushing back. And now as she meets her new coworkers, one of the girls seems strangely familiar. When Scarlett chose to run all those years ago, what did she set into motion? And when push comes to shove, how far will she go to uncover the truth . . . before it's too late? A New York Public Library's Best 50 Books for Teens "Panitch tells a harrowing story of captivity, survival, and the pursuit of hope. . . . A jaw-dropping final twist gives way to a surprising, satisfying conclusion to this tense, clever thriller." --Publishers Weekly, Starred Review "With flashbacks that slowly reveal the terrible secret of Scarlett's escape and Pixie's fate, this psychological thriller evokes well-paced fear." --Kirkus Reviews "This layered, satisfying read brims with spine-tingling psychological suspense." --Booklist "Don't start the last fifty pages without time to finish this absorbing thriller." --The Bulletin
Author: Robert Singleton Publisher: Atlantic Publishing Company ISBN: 1620235919 Category : Reference Languages : en Pages : 146
Book Description
Imagine you're on a road trip somewhere in the middle of nowhere - no towns for miles, it's nighttime, and there is no cell service. Suddenly, your GPS fails. You didn't print out directions. All you have in your glove compartment is a map and a compass. What would you do? Captain Robert R. Singleton explains the not-so-complicated science of simple navigation. Starting from the absolute basics, "You'll Never Get Lost Again" can teach even the most directionally-challenged how to find their way to any destination with little more than a compass, a map, and a sense of adventure. This book uses simple, easy-to-understand instructions, real-life exercises, detailed diagrams, and straightforward explanations to guide any beginner to a better understanding of basic navigation while also reminding the advanced navigator of the importance of simple concepts in an important science. By the time you've finished "You'll Never Get Lost Again", you'll have the confidence to know that, as long as you understand the basics, you can find your way to any destination in the world - from the grocery store around the block to the far reaches of the great-untamed wilderness. The world is yours for the navigating.
Author: Celeste Ng Publisher: Penguin ISBN: 0593492552 Category : Fiction Languages : en Pages : 286
Book Description
An instant New York Times bestseller • A New York Times Notable Book of 2022 • Named a Best Book of 2022 by People, TIME Magazine, The Washington Post, USA Today, NPR, Los Angeles Times, and Oprah Daily, and more • A Reese's Book Club Pick • New York Times Paperback Row Selection From the #1 bestselling author of Little Fires Everywhere, comes the inspiring new novel about a mother’s unshakeable love. “It’s impossible not to be moved.” —Stephen King, The New York Times Book Review “Riveting, tender, and timely.” —People, Book of the Week “Thought-provoking, heart-wrenching . . . I was so invested in the future of this mother and son, and I can’t wait to hear what you think of this deeply suspenseful story!” —Reese Witherspoon (Reese’s Book Club Pick) Twelve-year-old Bird Gardner lives a quiet existence with his loving father, a former linguist who now shelves books in a university library. His mother Margaret, a Chinese American poet, left without a trace when he was nine years old. He doesn’t know what happened to her—only that her books have been banned—and he resents that she cared more about her work than about him. Then one day, Bird receives a mysterious letter containing only a cryptic drawing, and soon he is pulled into a quest to find her. His journey will take him back to the many folktales she poured into his head as a child, through the ranks of an underground network of heroic librarians, and finally to New York City, where he will finally learn the truth about what happened to his mother, and what the future holds for them both. Our Missing Hearts is an old story made new, of the ways supposedly civilized communities can ignore the most searing injustice. It’s about the lessons and legacies we pass on to our children, and the power of art to create change.
Author: Bill Kilday
Author: Bill Kilday
Author: Linda Grekin
Author: Joey Coleman
Author: Aiden Thomas
Author: Stephen Colbert
Author: David Hogg
Author: Amanda Panitch
Author: Robert Singleton
Author: Jeffrey Whittier
Author: Celeste Ng